Rascasse Audience Intelligence

Nova Scotia Audience in United States

A data profile of the people who buy, follow and care about Nova Scotia in United States — modelled from more than twelve digital signal sources. Nova Scotia has an estimated audience of 2,887,013 people in United States.

#117among Region in United States#786among POI in United States#849in Travel & Leisure

The average Nova Scotia fan in United States is 45.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include New Brunswick, FedEx, Pinterest, with strongest over-indexing on New Brunswick (24.36× the country average).

Demographically, the Nova Scotia audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nova Scotia fan in United States is balanced, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for New Brunswick.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nova Scotia profile in United States.

Audience size
2.9M
in United States
Gender
49.6%♀
50.4% male
Age
45.0
average years
Country rank
#10633
POI in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nova Scotia fans

49.6% are female, 50.4% are male, average age 45.0.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Nova Scotia audience in United States
MetricValue
Female49.6%
Male50.4%
Average age45.0
Estimated audience size2,887,013
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Nova Scotia audience in United States
Age bracketShare%
16-1912%
20-2913%
30-3916%
40-4922%
50+37%
Fig. 04

Worldwide distribution

25.8%

of the worldwide Nova Scotia audience comes from United States.

Worldwide audience distribution share by country for Nova Scotia
CountryShare
Canada38.9%
United States25.8%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nova Scotia audience in United States is strongest.

Fig. 05

Top regions by affinity

Nova Scotia fans by region: top regions in United States
#RegionReachAffinity×
01Maine~30K2.64×
02Vermont~10K2.09×
03New Hampshire~20K1.90×
04Massachusetts~100K1.69×
05Connecticut~40K1.43×
06Rhode Island~10K1.32×
07New York~200K1.05×
08Pennsylvania~100K1.05×
09New Jersey~80K1.05×
10West Virginia~10K1.03×
11Montana~8K1.01×
12North Carolina~90K1.00×
13Alaska~6K1.00×
14Virginia~70K0.99×
15Minnesota~40K0.99×
16Tennessee~60K0.96×
17Louisiana~40K0.96×
18Delaware~8K0.96×
19Ohio~80K0.95×
20Maryland~50K0.95×
21South Carolina~40K0.95×
22Idaho~10K0.94×
23Michigan~70K0.93×
24Missouri~40K0.93×
25Washington, District of Columbia~8K0.92×
26Kentucky~30K0.91×
27Washington~50K0.90×
28Georgia~80K0.89×
29Colorado~40K0.89×
30Wisconsin~40K0.89×
31Utah~20K0.89×
32Oregon~30K0.88×
33Indiana~50K0.87×
34Arkansas~20K0.87×
35North Dakota~5K0.87×
36Florida~200K0.86×
37Alabama~30K0.86×
38Oklahoma~30K0.85×
39Kansas~20K0.85×
40South Dakota~6K0.84×
41Nebraska~10K0.82×
42Illinois~80K0.81×
43Iowa~20K0.81×
44Mississippi~20K0.80×
45Hawaii~10K0.80×
46Arizona~50K0.78×
47Texas~200K0.74×
48New Mexico~10K0.74×
49California~200K0.72×
50Nevada~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Nova Scotia, United States
0.67×1.00×2.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nova Scotia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nova Scotia audience
#·InterestCategoryAffinity×
01New BrunswickTravel & Leisure24.36×
02Bob EvansFood & Beverages6.35×
03Metal detectorHome & Garden6.30×
04Torchy's TacosFood & Beverages6.30×
05Rocky MountainsTravel & Leisure3.82×
06Weather forecastingHome & Garden3.09×
07FedExBusiness & Career3.00×
08Solar energyHome & Garden2.70×
09Renewable energyBusiness & Career2.57×
10InnovationBusiness & Career2.40×
11CanadaTravel & Leisure2.14×
12Real propertyHome & Garden2.14×
13Mortgage loansBusiness & Career1.82×
14SubwayFood & Beverages1.70×
15Hobby LobbyHome & Garden1.66×
16PinterestInternet & Social Media1.65×
17Chick-fil-AFood & Beverages1.58×
18BarbecueFood & Beverages1.55×
19McDonald'sFood & Beverages1.55×
20CNNMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nova Scotia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nova Scotia audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.16×
Convenience OrientationPREMIUM1.71×
Community OrientationOPEN1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nova Scotia audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Healthy LifestyleBALANCE0.87×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nova Scotia have in United States?

Nova Scotia has an estimated audience of 2,887,013 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nova Scotia fans?

49.6% of Nova Scotia fans are female, 50.4% are male, with an average age of 45.0 years.

03

Which brands do Nova Scotia fans like most?

Nova Scotia fans show strongest brand affinity for New Brunswick (24.36×), FedEx (3×), and Pinterest (1.65×) over the country average.

04

Where do Nova Scotia fans live in United States?

Nova Scotia fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Nova Scotia fans also like?

Beyond Nova Scotia itself, the audience over-indexes on FedEx (3×), Pinterest (1.65×), Solar energy (2.7×), and Metal detector (6.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Nova Scotia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nova Scotia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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