Nova Scotia Audience in United States

Nova Scotia logo

Nova Scotia has an estimated audience of 2,887,013 people in United States. 49.6% are female, 50.4% are male, average age 45.0. Top regions: California, New York, Texas. Top brand affinities: New Brunswick, Hobby Lobby, Fox News Channel, Bob Evans, Aldi.

The average Nova Scotia fan in United States is 45.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include New Brunswick, Hobby Lobby, Fox News Channel, with strongest over-indexing on New Brunswick (21.41× the country average). Demographically, the Nova Scotia audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Nova Scotia fans

Demographic split for Nova Scotia audience in United States
MetricValue
Female49.6%
Male50.4%
Average age45.0
Estimated audience size2,887,013

Audience persona

The typical Nova Scotia fan in United States is balanced, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for New Brunswick.

Top regions in United States

Top regions ranked by reach for Nova Scotia in United States
RegionReachAffinity
California236,7140.75×
New York191,2471.19×
Texas188,5070.76×
Florida167,9230.86×
Massachusetts110,1771.94×
Pennsylvania105,4941.09×
North Carolina87,9631.01×
Ohio85,3730.96×
New Jersey82,7201.13×
Illinois78,8300.82×
Georgia76,9160.86×
Virginia74,2391.06×
Michigan72,9590.97×
Tennessee54,3940.94×
Washington54,0000.93×
Maryland49,9191.01×
Connecticut46,0051.59×
Indiana44,3920.84×
Arizona44,0870.75×
Colorado42,3180.93×
Missouri40,9320.88×
Minnesota39,5080.96×
South Carolina39,0110.9×
Wisconsin36,8060.85×
Louisiana33,7280.91×
Kentucky30,5260.84×
Maine30,5162.95×
Alabama30,0100.74×
Oregon29,0980.88×
Oklahoma24,7170.77×
New Hampshire24,4122.15×
Utah22,7780.88×
Arkansas18,2040.77×
Nevada18,0530.65×
Kansas17,3550.76×
Iowa17,2030.72×
Mississippi15,9360.67×
Rhode Island12,9221.41×
Idaho12,3330.85×
West Virginia12,2650.91×
Vermont11,2802.23×
Nebraska10,7760.74×
New Mexico9,8810.68×
Hawaii9,1950.74×
Washington, District of Columbia8,9241.03×
Delaware7,4810.94×
Montana6,9710.87×
Alaska5,4540.88×
South Dakota4,5080.68×
North Dakota4,2480.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nova Scotia audience
BrandAffinityCategory
New Brunswick21.41×Travel & Leisure
Hobby Lobby2.72×Home & Garden
Fox News Channel2.03×Movies & TV
Bob Evans9.42×Food & Beverages
Aldi2.21×Shopping
Nature1.57×Home & Garden
MSN1.96×News
Tractor Supply Company3.2×Shopping
Happiness1.51×Health
Canada2.24×Travel & Leisure
southwest airlines2.51×Travel & Leisure
Made in USA2.7×Business & Career
Rocky Mountains4.05×Travel & Leisure
Texas Roadhouse1.76×Food & Beverages
Chick-fil-A1.74×Food & Beverages
Weather2×Home & Garden
Best Buy1.72×Shopping
Dentistry2.27×Business & Career
Dollar General1.63×Shopping
Livestock1.69×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nova Scotia audience
TraitClusterScore
PatriotismCONSERVATISM2.68
TravellingTHRILL1.35
Community OrientationOPEN1.34
Convenience OrientationPREMIUM1.3
Need for SecurityCONSERVATISM1.29
TraditionCONSERVATISM1.28

Worldwide distribution

Worldwide audience distribution share by country for Nova Scotia
CountryShare
Canada38.9%
United States25.8%
United Kingdom6.3%

See Nova Scotia audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Nova Scotia have in United States?

Nova Scotia has an estimated audience of 2,887,013 people in United States, concentrated in California and New York.

What is the gender split and age of Nova Scotia fans?

49.6% of Nova Scotia fans are female, 50.4% are male, with an average age of 45.0 years.

Which brands do Nova Scotia fans like most?

Nova Scotia fans show strongest brand affinity for New Brunswick (21.41×), Hobby Lobby (2.72×), and Fox News Channel (2.03×) over the country average.

Where do Nova Scotia fans live in United States?

Nova Scotia fans in United States are most concentrated in California (reach 236,714), New York (reach 191,247), and Texas (reach 188,507). These three regions account for the largest share of the active audience.

What other brands do Nova Scotia fans also like?

Beyond Nova Scotia itself, the audience over-indexes on Hobby Lobby (2.72×), Fox News Channel (2.03×), Bob Evans (9.42×), and Aldi (2.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nova Scotia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.