Rascasse Audience Intelligence

Greater Toronto Area Audience in United States

A data profile of the people who buy, follow and care about Greater Toronto Area in United States — modelled from more than twelve digital signal sources. Greater Toronto Area has an estimated audience of 3,286,949 people in United States.

#691among POI in United States#774in Travel & Leisure

The average Greater Toronto Area fan in United States is 42.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Canada, Ice Hockey World Championships, Cultural tourism, with strongest over-indexing on Canada (4.49× the country average).

Demographically, the Greater Toronto Area audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Greater Toronto Area fan in United States is balanced, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Canada.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Greater Toronto Area profile in United States.

Audience size
3.3M
in United States
Gender
53.0%♀
47.0% male
Age
42.5
average years
Country rank
#9515
POI in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Greater Toronto Area fans

53.0% are female, 47.0% are male, average age 42.5.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Greater Toronto Area audience in United States
MetricValue
Female53.0%
Male47.0%
Average age42.5
Estimated audience size3,286,949
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Greater Toronto Area audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3919%
40-4923%
50+28%
Fig. 04

Worldwide distribution

32.8%

of the worldwide Greater Toronto Area audience comes from United States.

Worldwide audience distribution share by country for Greater Toronto Area
CountryShare
Canada46.1%
United States32.8%
India3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Greater Toronto Area audience in United States is strongest.

Fig. 05

Top regions by affinity

Greater Toronto Area fans by region: top regions in United States
#RegionReachAffinity×
01New York~300K1.79×
02Michigan~100K1.29×
03Washington, District of Columbia~10K1.28×
04Massachusetts~80K1.24×
05Illinois~100K1.20×
06Washington~80K1.19×
07New Jersey~100K1.18×
08Vermont~7K1.16×
09California~400K1.15×
10Alaska~8K1.14×
11North Dakota~8K1.13×
12South Dakota~8K1.08×
13Virginia~90K1.07×
14Minnesota~50K1.07×
15Montana~10K1.05×
16Maryland~60K1.00×
17Maine~10K1.00×
18Rhode Island~10K1.00×
19Delaware~9K1.00×
20Connecticut~30K0.99×
21New Hampshire~10K0.99×
22Hawaii~10K0.98×
23West Virginia~10K0.97×
24Pennsylvania~100K0.96×
25Nevada~30K0.96×
26Idaho~20K0.95×
27Florida~200K0.94×
28Ohio~100K0.94×
29Oregon~40K0.93×
30Nebraska~20K0.93×
31New Mexico~20K0.93×
32Arizona~60K0.92×
33Colorado~50K0.92×
34Mississippi~20K0.92×
35Arkansas~20K0.92×
36Kansas~20K0.92×
37Georgia~90K0.90×
38Indiana~50K0.90×
39Wisconsin~40K0.90×
40Texas~300K0.89×
41Kentucky~40K0.89×
42Utah~30K0.89×
43Iowa~20K0.89×
44North Carolina~90K0.88×
45Tennessee~60K0.88×
46Oklahoma~30K0.88×
47Louisiana~40K0.87×
48Missouri~50K0.86×
49South Carolina~40K0.86×
50Alabama~40K0.85×
Fig. 06

Affinity by region

Affinity by region — Greater Toronto Area, United States
0.85×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Greater Toronto Area audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Greater Toronto Area audience
#·InterestCategoryAffinity×
01Cultural tourismTravel & Leisure30.27×
02EasyJetTravel & Leisure20.00×
03VodafoneTechnology & Electronics20.00×
04Drone racingSports18.85×
05RyanairTravel & Leisure18.70×
06Toronto Maple LeafsSports14.80×
07Etihad AirwaysTravel & Leisure13.48×
08Ice Hockey World ChampionshipsSports11.65×
09International educationBusiness & Career11.25×
10BodrumTravel & Leisure10.63×
11Arabic coffeeFood & Beverages8.88×
12Montreal CanadiensSports6.99×
13Berlin WallTravel & Leisure6.85×
14Toronto RaptorsSports5.72×
15Web serverTechnology & Electronics4.91×
16CanadaTravel & Leisure4.49×
17Bath and BodyworksShopping3.50×
18InnovationBusiness & Career2.64×
19FIFA World CupSports1.82×
20Trader Joe'sShopping1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Greater Toronto Area audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Greater Toronto Area audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM8.07×
Community OrientationOPEN2.54×
Pet OwnershipJOY2.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Greater Toronto Area audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.81×
DIY MentalityTHRILL0.82×
CreativityOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Greater Toronto Area have in United States?

Greater Toronto Area has an estimated audience of 3,286,949 people in United States, concentrated in California and New York.

02

What is the gender split and age of Greater Toronto Area fans?

53.0% of Greater Toronto Area fans are female, 47.0% are male, with an average age of 42.5 years.

03

Which brands do Greater Toronto Area fans like most?

Greater Toronto Area fans show strongest brand affinity for Canada (4.49×), Ice Hockey World Championships (11.65×), and Cultural tourism (30.27×) over the country average.

04

Where do Greater Toronto Area fans live in United States?

Greater Toronto Area fans in United States are most concentrated in California (reach ~400K), New York (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Greater Toronto Area fans also like?

Beyond Greater Toronto Area itself, the audience over-indexes on Ice Hockey World Championships (11.65×), Cultural tourism (30.27×), Toronto Maple Leafs (14.8×), and Ryanair (18.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Greater Toronto Area audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Greater Toronto Area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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