Greater Toronto Area Audience in United States

Greater Toronto Area logo

Greater Toronto Area has an estimated audience of 3,286,949 people in United States. 53.0% are female, 47.0% are male, average age 42.5. Top regions: California, New York, Texas. Top brand affinities: Natural rubber, Voter registration, Pro-Ject, Israel, Electrolyte.

The average Greater Toronto Area fan in United States is 42.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Natural rubber, Voter registration, Pro-Ject, with strongest over-indexing on Natural rubber (13.49× the country average). Demographically, the Greater Toronto Area audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Greater Toronto Area fans

Demographic split for Greater Toronto Area audience in United States
MetricValue
Female53.0%
Male47.0%
Average age42.5
Estimated audience size3,286,949

Audience persona

The typical Greater Toronto Area fan in United States is balanced, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Greater Toronto Area in United States
RegionReachAffinity
California442,8391.23×
New York378,9432.06×
Texas258,9660.92×
Florida211,4010.95×
Illinois147,7231.35×
Michigan124,9281.45×
New Jersey106,5571.27×
Pennsylvania102,8220.93×
Ohio96,2690.95×
Virginia93,2501.16×
Washington92,5721.4×
Massachusetts84,2951.3×
Georgia83,8930.83×
North Carolina79,4000.8×
Arizona63,9320.95×
Maryland58,4761.03×
Tennessee50,8520.77×
Minnesota50,1891.07×
Indiana47,3360.79×
Colorado44,6910.86×
Wisconsin37,4490.76×
Missouri35,9560.68×
Connecticut34,8011.06×
South Carolina34,2940.69×
Kentucky32,2550.78×
Oregon30,9440.82×
Alabama25,1790.55×
Nevada23,3080.73×
Washington, District of Columbia19,6391.99×
Louisiana18,3930.43×
Utah18,1400.62×
Kansas17,6300.68×
Arkansas17,2970.64×
Oklahoma16,9160.46×
Iowa14,9750.55×
Mississippi14,6030.54×
Hawaii13,2930.94×
New Hampshire12,4160.96×
Idaho12,0600.73×
West Virginia12,0550.79×
Alaska12,0301.71×
Maine11,9821.02×
Nebraska11,3480.69×
Montana10,4871.15×
South Dakota10,3511.36×
North Dakota10,0791.49×
Wyoming9,7522×
New Mexico9,6760.59×
Rhode Island9,5910.92×
Vermont9,4341.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Greater Toronto Area audience
BrandAffinityCategory
Natural rubber13.49×Cars & Mobility
Voter registration16.91×Politics & Society
Pro-Ject13.41×Music & Radio
Israel4.43×Travel & Leisure
Electrolyte8.93×Health
Minnesota2.89×Travel & Leisure
John Key35.23×Politics & Society
UK garage8.02×Music & Radio
Nebraska3.88×Travel & Leisure
Nationality2.83×Politics & Society
Alaska2.15×Travel & Leisure
Jeep Wagoneer5.54×Cars & Mobility
Elsword15.62×Games
Kona Grill9.95×Food & Beverages
Stamp collecting4.32×Home & Garden
Justice2.49×Politics & Society
Halsey, Oregon6.5×Travel & Leisure
Sinaloa2.85×Travel & Leisure
Jesse Plemons2.58×Movies & TV
Cam Ward2.83×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Greater Toronto Area audience
TraitClusterScore
PatriotismCONSERVATISM6.69
Pet OwnershipJOY2.67
Community OrientationOPEN2.64
LGBTQ+ IdentityOPEN2.61
Luxury OrientationPREMIUM2.37
TravellingTHRILL2.23

Worldwide distribution

Worldwide audience distribution share by country for Greater Toronto Area
CountryShare
Canada46.1%
United States32.8%
India3.2%

See Greater Toronto Area audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Greater Toronto Area have in United States?

Greater Toronto Area has an estimated audience of 3,286,949 people in United States, concentrated in California and New York.

What is the gender split and age of Greater Toronto Area fans?

53.0% of Greater Toronto Area fans are female, 47.0% are male, with an average age of 42.5 years.

Which brands do Greater Toronto Area fans like most?

Greater Toronto Area fans show strongest brand affinity for Natural rubber (13.49×), Voter registration (16.91×), and Pro-Ject (13.41×) over the country average.

Where do Greater Toronto Area fans live in United States?

Greater Toronto Area fans in United States are most concentrated in California (reach 442,839), New York (reach 378,943), and Texas (reach 258,966). These three regions account for the largest share of the active audience.

What other brands do Greater Toronto Area fans also like?

Beyond Greater Toronto Area itself, the audience over-indexes on Voter registration (16.91×), Pro-Ject (13.41×), Israel (4.43×), and Electrolyte (8.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Greater Toronto Area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.