Greater Toronto Area Audience in United States

Greater Toronto Area has an estimated audience of 3,286,949 people in United States. 53.0% are female, 47.0% are male, average age 42.5. Top regions: California, New York, Texas. Top brand affinities: Toronto Maple Leafs, PSV Eindhoven, Toronto Raptors, MSN, Hollywood Sign.

The average Greater Toronto Area fan in United States is 42.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Toronto Maple Leafs, PSV Eindhoven, Toronto Raptors, with strongest over-indexing on Toronto Maple Leafs (35.23× the country average). Demographically, the Greater Toronto Area audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Greater Toronto Area fans

Demographic split for Greater Toronto Area audience in United States
MetricValue
Female53.0%
Male47.0%
Average age42.5
Estimated audience size3,286,949

Audience persona

The typical Greater Toronto Area fan in United States is balanced, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Toronto Maple Leafs.

Top regions in United States

Top regions ranked by reach for Greater Toronto Area in United States
RegionReachAffinity
California442,8391.23×
New York378,9432.06×
Texas258,9660.92×
Florida211,4010.95×
Illinois147,7231.35×
Michigan124,9281.45×
New Jersey106,5571.27×
Pennsylvania102,8220.93×
Ohio96,2690.95×
Virginia93,2501.16×
Washington92,5721.4×
Massachusetts84,2951.3×
Georgia83,8930.83×
North Carolina79,4000.8×
Arizona63,9320.95×
Maryland58,4761.03×
Tennessee50,8520.77×
Minnesota50,1891.07×
Indiana47,3360.79×
Colorado44,6910.86×
Wisconsin37,4490.76×
Missouri35,9560.68×
Connecticut34,8011.06×
South Carolina34,2940.69×
Kentucky32,2550.78×
Oregon30,9440.82×
Alabama25,1790.55×
Nevada23,3080.73×
Washington, District of Columbia19,6391.99×
Louisiana18,3930.43×
Utah18,1400.62×
Kansas17,6300.68×
Arkansas17,2970.64×
Oklahoma16,9160.46×
Iowa14,9750.55×
Mississippi14,6030.54×
Hawaii13,2930.94×
New Hampshire12,4160.96×
Idaho12,0600.73×
West Virginia12,0550.79×
Alaska12,0301.71×
Maine11,9821.02×
Nebraska11,3480.69×
Montana10,4871.15×
South Dakota10,3511.36×
North Dakota10,0791.49×
Wyoming9,7522×
New Mexico9,6760.59×
Rhode Island9,5910.92×
Vermont9,4341.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Greater Toronto Area audience
BrandAffinityCategory
Toronto Maple Leafs35.23×Sports
PSV Eindhoven59.05×Sports
Toronto Raptors12.13×Sports
MSN3.82×News
Hollywood Sign10.76×Travel & Leisure
Canada4.59×Travel & Leisure
Manchester United F.C.6.13×Sports
Disneyland Paris9.12×Travel & Leisure
Kia Sportage15.62×Cars & Mobility
Los Angeles Clippers7.24×Sports
New York Knicks5.8×Sports
Staples (Canada)3.78×Business & Career
Chicago Bears4.07×Sports
Ice Hockey World Championships9.17×Sports
JoJo Siwa7.98×Movies & TV
Streetwear3.3×Fashion & Accessoires
Art exhibition4.3×Arts & Culture
Standup paddleboarding5.62×Sports
Fox News Channel1.79×Movies & TV
EasyJet19.53×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Greater Toronto Area audience
TraitClusterScore
PatriotismCONSERVATISM6.69
Pet OwnershipJOY2.67
Community OrientationOPEN2.64
LGBTQ+ IdentityOPEN2.61
Luxury OrientationPREMIUM2.37
TravellingTHRILL2.23

Worldwide distribution

Worldwide audience distribution share by country for Greater Toronto Area
CountryShare
Canada46.1%
United States32.8%
India3.2%

See Greater Toronto Area audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Greater Toronto Area have in United States?

Greater Toronto Area has an estimated audience of 3,286,949 people in United States, concentrated in California and New York.

What is the gender split and age of Greater Toronto Area fans?

53.0% of Greater Toronto Area fans are female, 47.0% are male, with an average age of 42.5 years.

Which brands do Greater Toronto Area fans like most?

Greater Toronto Area fans show strongest brand affinity for Toronto Maple Leafs (35.23×), PSV Eindhoven (59.05×), and Toronto Raptors (12.13×) over the country average.

Where do Greater Toronto Area fans live in United States?

Greater Toronto Area fans in United States are most concentrated in California (reach 442,839), New York (reach 378,943), and Texas (reach 258,966). These three regions account for the largest share of the active audience.

What other brands do Greater Toronto Area fans also like?

Beyond Greater Toronto Area itself, the audience over-indexes on PSV Eindhoven (59.05×), Toronto Raptors (12.13×), MSN (3.82×), and Hollywood Sign (10.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Greater Toronto Area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.