Rascasse Audience Intelligence

Blindspot Audience in United States

A data profile of the people who buy, follow and care about Blindspot in United States — modelled from more than twelve digital signal sources. Blindspot has an estimated audience of 2,194,333 people in United States.

#223among TV series in United States#773among Movie / TV Show / Series in United States#2004in Movies & TV

The average Blindspot fan in United States is 37.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Argos (retailer), Curtain, Sliding Doors, with strongest over-indexing on Argos (retailer) (503.75× the country average).

Demographically, the Blindspot audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Blindspot fan in United States is more female, around 37.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Argos (retailer).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blindspot profile in United States.

Audience size
2.2M
in United States
Gender
56.8%♀
43.2% male
Age
37.3
average years
Country rank
#13227
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-77%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Blindspot viewers

56.8% are female, 43.2% are male, average age 37.3.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for Blindspot audience in United States
MetricValue
Female56.8%
Male43.2%
Average age37.3
Estimated audience size2,194,333
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Blindspot audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3928%
40-4923%
50+10%
Fig. 04

Worldwide distribution

45.3%

of the worldwide Blindspot audience comes from United States.

Worldwide audience distribution share by country for Blindspot
CountryShare
United States45.3%
Brazil6.1%
United Kingdom4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blindspot audience in United States is strongest.

Fig. 05

Top regions by affinity

Blindspot fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~50K1.24×
02Mississippi~30K1.23×
03Louisiana~50K1.21×
04Arkansas~30K1.17×
05South Carolina~50K1.15×
06North Carolina~100K1.12×
07Kentucky~40K1.12×
08Georgia~100K1.11×
09Missouri~50K1.10×
10Tennessee~60K1.08×
11New Hampshire~10K1.08×
12West Virginia~10K1.07×
13Maine~10K1.07×
14Florida~200K1.05×
15Ohio~90K1.04×
16Connecticut~30K1.04×
17Iowa~30K1.04×
18Kansas~20K1.04×
19Michigan~80K1.03×
20Indiana~50K1.03×
21Oklahoma~30K1.03×
22Utah~30K1.03×
23Idaho~20K1.03×
24North Dakota~6K1.03×
25Minnesota~40K1.02×
26Pennsylvania~100K1.01×
27Maryland~50K1.01×
28Montana~8K1.01×
29Delaware~8K1.01×
30Wisconsin~40K1.00×
31Arizona~60K0.99×
32Alaska~6K0.99×
33Virginia~70K0.98×
34Nebraska~10K0.98×
35South Dakota~7K0.97×
36Washington~60K0.95×
37Massachusetts~50K0.95×
38Vermont~5K0.95×
39Oregon~30K0.94×
40New York~200K0.93×
41New Jersey~70K0.92×
42Texas~200K0.90×
43Rhode Island~8K0.89×
44Illinois~80K0.85×
45Colorado~40K0.84×
46Nevada~20K0.84×
47New Mexico~10K0.80×
48Hawaii~10K0.79×
49California~200K0.77×
50Washington, District of Columbia~6K0.74×
Fig. 06

Affinity by region

Affinity by region — Blindspot, United States
0.74×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blindspot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blindspot audience
#·InterestCategoryAffinity×
01Argos (retailer)Shopping503.75×
02Sliding DoorsMovies & TV53.71×
03CurtainHome & Garden46.36×
04Diljit DosanjhMusic & Radio16.31×
05The 100 (TV series)Movies & TV14.32×
06DecorationHome & Garden10.57×
07Psychological thrillerLiterature9.81×
08Henry CavillMovies & TV6.25×
09Weather forecastingHome & Garden4.94×
10QVCMovies & TV4.85×
11Anne HathawayMovies & TV4.61×
12True DetectiveMovies & TV4.15×
13Romance filmMovies & TV3.27×
14FedExBusiness & Career3.23×
15Mystery fictionLiterature3.02×
16Discount storesShopping2.96×
17Pizza HutFood & Beverages2.43×
18SubwayFood & Beverages2.37×
19Mortgage loansBusiness & Career2.20×
20PinterestInternet & Social Media2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blindspot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blindspot audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN3.49×
Design AffinityPREMIUM2.10×
Convenience OrientationPREMIUM1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blindspot audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.70×
Healthy LifestyleBALANCE0.83×
Early Adopter MentalityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Blindspot have in United States?

Blindspot has an estimated audience of 2,194,333 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Blindspot viewers?

56.8% of Blindspot fans are female, 43.2% are male, with an average age of 37.3 years.

03

Which brands do Blindspot fans like most?

Blindspot fans show strongest brand affinity for Argos (retailer) (503.75×), Curtain (46.36×), and Sliding Doors (53.71×) over the country average.

04

Where do Blindspot fans live in United States?

Blindspot fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Blindspot fans also like?

Beyond Blindspot itself, the audience over-indexes on Curtain (46.36×), Sliding Doors (53.71×), Psychological thriller (9.81×), and Decoration (10.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Blindspot audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Blindspot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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