Blindspot Audience in United States

Blindspot logo

Blindspot has an estimated audience of 2,917,317 people in United States. 56.8% are female, 43.2% are male, average age 37.3. Top regions: California, Texas, Florida. Top brand affinities: Howrah, Barban, Product design, Harlow, Combat sport.

The average Blindspot fan in United States is 37.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Howrah, Barban, Product design, with strongest over-indexing on Howrah (321.01× the country average). Demographically, the Blindspot audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Blindspot fans

Demographic split for Blindspot audience in United States
MetricValue
Female56.8%
Male43.2%
Average age37.3
Estimated audience size2,917,317

Audience persona

The typical Blindspot fan in United States is more female, around 37.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Howrah.

Top regions in United States

Top regions ranked by reach for Blindspot in United States
RegionReachAffinity
California289,4800.9×
Texas247,6290.99×
Florida235,2871.19×
New York166,7331.02×
Georgia102,0001.13×
North Carolina101,1361.15×
Pennsylvania99,7191.02×
Ohio92,8231.03×
Illinois85,9110.88×
Virginia76,7631.08×
New Jersey76,1921.03×
Michigan74,6270.98×
Tennessee62,6361.07×
Washington61,7511.06×
Arizona59,4711×
Massachusetts55,1720.96×
Indiana54,6641.03×
Maryland52,8141.05×
Missouri50,2401.07×
South Carolina49,9871.14×
Alabama47,7291.17×
Minnesota43,7861.05×
Wisconsin42,3360.96×
Colorado41,3560.9×
Louisiana41,0961.09×
Kentucky40,5021.11×
Oregon34,7271.04×
Oklahoma32,9611.02×
Connecticut31,2881.07×
Utah28,3101.08×
Mississippi28,0501.17×
Arkansas27,0451.13×
Nevada25,3050.9×
Iowa23,7790.99×
Kansas23,0631×
Idaho15,4541.06×
Nebraska13,9950.96×
West Virginia13,2410.97×
New Hampshire12,1891.06×
Hawaii11,4930.92×
New Mexico10,7620.74×
Maine10,6251.02×
Rhode Island7,9770.86×
Montana7,4950.93×
Delaware7,4050.92×
Washington, District of Columbia6,7020.76×
South Dakota6,3210.94×
Alaska5,6100.9×
North Dakota5,5840.93×
Vermont4,5630.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blindspot audience
BrandAffinityCategory
Howrah321.01×Travel & Leisure
Barban29.4×Travel & Leisure
Product design2.54×Business & Career
Harlow14.67×Travel & Leisure
Combat sport1.87×Sports
Alaska1.89×Travel & Leisure
Whataburger1.85×Food & Beverages
Jaguar F-Pace14.48×Cars & Mobility
Nationality1.94×Politics & Society
Janitor5.82×Home & Garden
Vocal harmony3.6×Music & Radio
Nebraska2.16×Travel & Leisure
UK garage4.22×Music & Radio
TV Fanatic7.8×Movies & TV
Pillow1.57×Home & Garden
Isometric exercise6.12×Sports
Hipster6.57×Politics & Society
Grinch2.74×Movies & TV
JDSU1.97×Business & Career
Saving1.81×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blindspot audience
TraitClusterScore
Urban LifestyleOPEN3.04
Design AffinityPREMIUM2.64
Luxury OrientationPREMIUM1.45
Pet OwnershipJOY1.27
LGBTQ+ IdentityOPEN1.25
DIY MentalityTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for Blindspot
CountryShare
United States51.3%
Brazil5.2%
India4.8%

See Blindspot audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Blindspot have in United States?

Blindspot has an estimated audience of 2,917,317 people in United States, concentrated in California and Texas.

What is the gender split and age of Blindspot fans?

56.8% of Blindspot fans are female, 43.2% are male, with an average age of 37.3 years.

Which brands do Blindspot fans like most?

Blindspot fans show strongest brand affinity for Howrah (321.01×), Barban (29.4×), and Product design (2.54×) over the country average.

Where do Blindspot fans live in United States?

Blindspot fans in United States are most concentrated in California (reach 289,480), Texas (reach 247,629), and Florida (reach 235,287). These three regions account for the largest share of the active audience.

What other brands do Blindspot fans also like?

Beyond Blindspot itself, the audience over-indexes on Barban (29.4×), Product design (2.54×), Harlow (14.67×), and Combat sport (1.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blindspot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.