Crappie Audience in United States

Crappie logo

Crappie has an estimated audience of 1,202,608 people in United States. 13.2% are female, 86.8% are male, average age 46.4. Top regions: Texas, California, Florida. Top brand affinities: Israel, Pro-Ject, Hibachi, Governor of Michigan, Urban Outfitters.

The average Crappie fan in United States is 46.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Israel, Pro-Ject, Hibachi, with strongest over-indexing on Israel (4.2× the country average). Demographically, the Crappie audience skews more male with an average age of 46.4, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Crappie fans

Demographic split for Crappie audience in United States
MetricValue
Female13.2%
Male86.8%
Average age46.4
Estimated audience size1,202,608

Audience persona

The typical Crappie fan in United States is more male, around 46.4 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Crappie in United States
RegionReachAffinity
Texas105,5621.02×
California56,7100.43×
Florida50,6290.62×
Ohio41,2661.11×
Illinois40,0481×
Missouri38,5061.99×
Tennessee35,8171.48×
Minnesota35,5072.06×
North Carolina32,9570.91×
Michigan31,6021×
Georgia31,1700.84×
Indiana30,6581.4×
Pennsylvania27,8290.69×
Wisconsin27,4621.52×
Alabama27,3651.63×
Oklahoma27,3192.05×
Arkansas24,5772.48×
New York24,2060.36×
Kentucky22,8271.51×
Virginia21,7110.74×
Louisiana19,3671.25×
Mississippi18,0031.82×
South Carolina17,4160.96×
Iowa17,3321.75×
Kansas17,2911.82×
Washington15,8490.66×
Colorado12,4750.66×
Arizona11,1230.45×
New Jersey10,6260.35×
Maryland10,1030.49×
Oregon9,8810.72×
Massachusetts9,6720.41×
Nebraska8,6431.43×
West Virginia8,3761.5×
Idaho7,4651.24×
Utah6,4070.59×
Connecticut5,3120.44×
South Dakota4,0781.47×
Nevada3,9960.34×
North Dakota3,7261.51×
Maine3,6300.84×
New Hampshire3,4830.73×
New Mexico3,3430.55×
Montana2,5540.77×
Delaware1,7080.51×
Vermont1,5150.72×
Rhode Island1,4670.38×
Wyoming1,4550.82×
Washington, District of Columbia1,1620.32×
Hawaii1,1520.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Crappie audience
BrandAffinityCategory
Israel4.2×Travel & Leisure
Pro-Ject6.29×Music & Radio
Hibachi11.62×Food & Beverages
Governor of Michigan9.81×Politics & Society
Urban Outfitters2.16×Shopping
Wok7.56×Food & Beverages
Vocal harmony5.04×Music & Radio
Nebraska Cornhuskers football4×Sports
Grinch4.43×Movies & TV
El Paso County, Colorado12.76×Travel & Leisure
Cherish (group)10.78×Music & Radio
Product design1.84×Business & Career
Hipster8.83×Politics & Society
La Jolla8.08×Travel & Leisure
Pillow1.89×Home & Garden
Google Home5.48×Technology & Electronics
Unique Gifts2.01×Shopping
Grace Slick7.16×Music & Radio
Kikar HaShabbat13.34×News
Gift registry10.43×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Crappie audience
TraitClusterScore
Risk AppetiteTHRILL2.21
PatriotismCONSERVATISM1.88
Need for SecurityCONSERVATISM1.32
Career OrientationPOWER1.08
DIY MentalityTHRILL1.07
TraditionCONSERVATISM1.01

Worldwide distribution

Worldwide audience distribution share by country for Crappie
CountryShare
United States86.2%
Canada2.9%
Brazil2.0%

See Crappie audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Crappie have in United States?

Crappie has an estimated audience of 1,202,608 people in United States, concentrated in Texas and California.

What is the gender split and age of Crappie fans?

13.2% of Crappie fans are female, 86.8% are male, with an average age of 46.4 years.

Which brands do Crappie fans like most?

Crappie fans show strongest brand affinity for Israel (4.2×), Pro-Ject (6.29×), and Hibachi (11.62×) over the country average.

Where do Crappie fans live in United States?

Crappie fans in United States are most concentrated in Texas (reach 105,562), California (reach 56,710), and Florida (reach 50,629). These three regions account for the largest share of the active audience.

What other brands do Crappie fans also like?

Beyond Crappie itself, the audience over-indexes on Pro-Ject (6.29×), Hibachi (11.62×), Governor of Michigan (9.81×), and Urban Outfitters (2.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Crappie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.