Rascasse Audience Intelligence

Crappie Audience in United States

A data profile of the people who buy, follow and care about Crappie in United States — modelled from more than twelve digital signal sources. Crappie has an estimated audience of 1,202,608 people in United States.

#8062among Topic in United States#342in Pets & Animals

The average Crappie fan in United States is 46.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Catfish, Sportsman's Warehouse, Motorboat, with strongest over-indexing on Catfish (14.09× the country average).

Demographically, the Crappie audience skews more male with an average age of 46.4, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Crappie fan in United States is more male, around 46.4 years old, with strong Patriotism tendencies and a notable affinity for Catfish.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crappie profile in United States.

Audience size
1.2M
in United States
Gender
13.2%♀
86.8% male
Age
46.4
average years
Country rank
#20856
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Crappie fans

13.2% are female, 86.8% are male, average age 46.4.

Fig. 02

Gender split

13.2%
Female
86.8%
Male
Demographic split for Crappie audience in United States
MetricValue
Female13.2%
Male86.8%
Average age46.4
Estimated audience size1,202,608
Fig. 03

Age distribution

Ø 46.4
average years
Age distribution of the Crappie audience in United States
Age bracketShare%
16-198%
20-2911%
30-3917%
40-4924%
50+39%
Fig. 04

Worldwide distribution

86.1%

of the worldwide Crappie audience comes from United States.

Worldwide audience distribution share by country for Crappie
CountryShare
United States86.1%
Canada2.9%
Brazil2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crappie audience in United States is strongest.

Fig. 05

Top regions by affinity

Crappie fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~20K2.38×
02Minnesota~40K2.34×
03Oklahoma~30K1.98×
04Missouri~40K1.89×
05Kansas~20K1.82×
06Mississippi~20K1.72×
07Iowa~20K1.72×
08Alabama~30K1.56×
09Wisconsin~30K1.50×
10Nebraska~9K1.50×
11Kentucky~20K1.49×
12Tennessee~40K1.46×
13South Dakota~4K1.46×
14North Dakota~4K1.45×
15West Virginia~8K1.39×
16Indiana~30K1.31×
17Louisiana~20K1.26×
18Idaho~7K1.21×
19Ohio~40K1.08×
20Texas~100K1.04×
21Illinois~40K0.95×
22Michigan~30K0.95×
23North Carolina~30K0.93×
24South Carolina~20K0.93×
25Maine~4K0.86×
26Georgia~30K0.83×
27Montana~3K0.83×
28Vermont~2K0.83×
29Oregon~10K0.78×
30New Hampshire~4K0.76×
31Virginia~20K0.73×
32Alaska~2K0.69×
33Pennsylvania~30K0.68×
34Washington~20K0.67×
35New Mexico~4K0.67×
36Colorado~10K0.65×
37Utah~7K0.65×
38Delaware~2K0.64×
39Florida~50K0.59×
40Rhode Island~2K0.57×
41Connecticut~6K0.51×
42Hawaii~3K0.51×
43Maryland~10K0.50×
44Washington, District of Columbia~2K0.50×
45Arizona~10K0.47×
46Massachusetts~10K0.46×
47Nevada~5K0.43×
48California~60K0.42×
49New Jersey~10K0.38×
50New York~20K0.37×
Fig. 06

Affinity by region

Affinity by region — Crappie, United States
0.37×1.00×2.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Crappie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Crappie audience
#·InterestCategoryAffinity×
01Major League FishingSports27.64×
02CatfishMovies & TV14.09×
03ShimanoCars & Mobility13.59×
04Sportsman's WarehouseShopping10.37×
05MotorboatCars & Mobility9.45×
06Boat showTravel & Leisure8.30×
07AnglingSports7.66×
08Lawn mowerHome & Garden5.73×
09Rural KingHome & Garden5.66×
10Tractor Supply CompanyShopping4.25×
11Discount TireShopping3.84×
12Chuck NorrisMovies & TV3.25×
13Hardware storeHome & Garden3.12×
14MenardsHome & Garden3.01×
15Real propertyHome & Garden2.96×
16AuctionShopping2.73×
17AutoZoneCars & Mobility2.52×
18CampingTravel & Leisure2.05×
19Donald TrumpPolitics & Society1.64×
20NatureHome & Garden1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Crappie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Crappie audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.88×
Need for SecurityCONSERVATISM1.68×
Career OrientationPOWER1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Crappie audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.51×
MindfulnessBALANCE0.57×
Luxury OrientationPREMIUM0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Crappie have in United States?

Crappie has an estimated audience of 1,202,608 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Crappie fans?

13.2% of Crappie fans are female, 86.8% are male, with an average age of 46.4 years.

03

Which brands do Crappie fans like most?

Crappie fans show strongest brand affinity for Catfish (14.09×), Sportsman's Warehouse (10.37×), and Motorboat (9.45×) over the country average.

04

Where do Crappie fans live in United States?

Crappie fans in United States are most concentrated in Texas (reach ~100K), California (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Crappie fans also like?

Beyond Crappie itself, the audience over-indexes on Sportsman's Warehouse (10.37×), Motorboat (9.45×), Shimano (13.59×), and Angling (7.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Crappie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Crappie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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