Baja Fresh Audience in United States

Baja Fresh has an estimated audience of 827,945 people in United States. 47.3% are female, 52.7% are male, average age 36.8. Top regions: California, Oregon, Maryland. Top brand affinities: Torchy's Tacos, Google Maps, Indeed.com, OpenTable, El Pollo Loco.

The average Baja Fresh fan in United States is 36.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Oregon, Maryland. Top brand affinities include Torchy's Tacos, Google Maps, Indeed.com, with strongest over-indexing on Torchy's Tacos (28.02× the country average). Demographically, the Baja Fresh audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: TV series

Demographics of Baja Fresh fans

Demographic split for Baja Fresh audience in United States
MetricValue
Female47.3%
Male52.7%
Average age36.8
Estimated audience size827,945

Audience persona

The typical Baja Fresh fan in United States is balanced, around 36.8 years old, with strong Indulgence tendencies and a notable affinity for Torchy's Tacos.

Top regions in United States

Top regions ranked by reach for Baja Fresh in United States
RegionReachAffinity
California460,8715.06×
Oregon123,42913.01×
Maryland56,8503.99×
Nevada53,7036.71×
Virginia42,3482.1×
Washington33,9342.04×
Arizona24,9821.48×
Texas21,6250.3×
Georgia17,9230.7×
Florida13,0500.23×
New York11,0970.24×
New Jersey8,5890.41×
Connecticut8,2260.99×
Massachusetts8,1700.5×
Illinois8,1290.29×
Pennsylvania8,1220.29×
Rhode Island7,8712.99×
Ohio6,1060.24×
Tennessee5,9730.36×
Michigan5,8880.27×
North Carolina5,7670.23×
Colorado5,6170.43×
Washington, District of Columbia5,4102.17×
Idaho4,3721.05×
Oklahoma3,4700.38×
Utah3,1900.43×
Indiana2,8400.19×
Missouri2,5500.19×
South Carolina2,2450.18×
Minnesota2,1480.18×
Wisconsin2,1050.17×
Arkansas1,8000.26×
Alabama1,7360.15×
Kentucky1,4880.14×
Kansas1,3920.21×
Louisiana1,2180.11×
New Mexico1,0870.26×
Iowa9290.14×
Delaware6880.3×
Hawaii6650.19×
West Virginia5770.15×
Nebraska5510.13×
Mississippi5280.08×
Montana4410.19×
New Hampshire4370.13×
Maine3750.13×
Alaska2230.13×
Vermont1940.13×
South Dakota1920.1×
North Dakota1870.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Baja Fresh audience
BrandAffinityCategory
Torchy's Tacos28.02×Food & Beverages
Google Maps6.61×Internet & Social Media
Indeed.com6.61×Business & Career
OpenTable19.43×Food & Beverages
El Pollo Loco19.09×Food & Beverages
Del Taco18.13×Food & Beverages
Capital One5.64×Business & Career
Jollibee13.33×Food & Beverages
Enterprise Rent-A-Car6.59×Cars & Mobility
Cafe Rio26.08×Food & Beverages
Circle K7.03×Shopping
Panda Express4.44×Food & Beverages
Kimchi24.76×Food & Beverages
Hot pot20.39×Food & Beverages
Taco John's17.27×Food & Beverages
D&R16.43×Technology & Electronics
Toaster15.33×Home & Garden
CarGurus4.26×Cars & Mobility
Beetlejuice3.51×Movies & TV
Forrest Gump9.84×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Baja Fresh audience
TraitClusterScore
IndulgenceJOY1.69
Urban LifestyleOPEN1.42
Luxury OrientationPREMIUM1.3
Healthy LifestyleBALANCE1.24
Convenience OrientationPREMIUM1.23
SustainabilityBALANCE1.13

Worldwide distribution

Worldwide audience distribution share by country for Baja Fresh
CountryShare
United States92.7%
United Kingdom2.0%
India1.3%

See Baja Fresh audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Baja Fresh have in United States?

Baja Fresh has an estimated audience of 827,945 people in United States, concentrated in California and Oregon.

What is the gender split and age of Baja Fresh fans?

47.3% of Baja Fresh fans are female, 52.7% are male, with an average age of 36.8 years.

Which brands do Baja Fresh fans like most?

Baja Fresh fans show strongest brand affinity for Torchy's Tacos (28.02×), Google Maps (6.61×), and Indeed.com (6.61×) over the country average.

Where do Baja Fresh fans live in United States?

Baja Fresh fans in United States are most concentrated in California (reach 460,871), Oregon (reach 123,429), and Maryland (reach 56,850). These three regions account for the largest share of the active audience.

What other brands do Baja Fresh fans also like?

Beyond Baja Fresh itself, the audience over-indexes on Google Maps (6.61×), Indeed.com (6.61×), OpenTable (19.43×), and El Pollo Loco (19.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Baja Fresh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.