Rascasse Audience Intelligence

Baja Fresh Target Market in United States

A data profile of the people who buy, follow and care about Baja Fresh in United States — modelled from more than twelve digital signal sources. Baja Fresh has an estimated audience of 809,253 people in United States.

#533among TV series in United States#2807among Brand in United States#1516in Food & Beverages

The average Baja Fresh fan in United States is 36.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Oregon, Nevada.

Top brand affinities include Buca di Beppo, El Pollo Loco, Del Taco, with strongest over-indexing on Buca di Beppo (68.57× the country average).

Demographically, the Baja Fresh audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Baja Fresh fan in United States is balanced, around 36.8 years old, with strong Indulgence tendencies and a notable affinity for Buca di Beppo.

Category: Food & Beverages · Type: Brand · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baja Fresh profile in United States.

Audience size
809K
in United States
Gender
47.3%♀
52.7% male
Age
36.8
average years
Country rank
#27263
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Baja Fresh

47.3% are female, 52.7% are male, average age 36.8.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for Baja Fresh audience in United States
MetricValue
Female47.3%
Male52.7%
Average age36.8
Estimated audience size809,253
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Baja Fresh audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3919%
40-4918%
50+16%
Fig. 04

Worldwide distribution

91.6%

of the worldwide Baja Fresh audience comes from United States.

Worldwide audience distribution share by country for Baja Fresh
CountryShare
United States91.6%
United Kingdom2.0%
India1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baja Fresh audience in United States is strongest.

Fig. 05

Top regions by affinity

Baja Fresh customers by region in United States
#RegionReachAffinity×
01Oregon~100K14.53×
02Nevada~50K6.85×
03California~500K5.22×
04Maryland~50K3.77×
05Rhode Island~7K2.59×
06Washington~40K2.13×
07Virginia~40K2.04×
08Washington, District of Columbia~4K1.79×
09Arizona~30K1.63×
10Georgia~30K1.20×
11Idaho~4K0.93×
12Connecticut~7K0.87×
13North Dakota~1K0.78×
14Alaska~1K0.76×
15South Dakota~1K0.75×
16Vermont~1K0.75×
17Maine~2K0.62×
18Montana~1K0.62×
19Mississippi~4K0.60×
20New Hampshire~2K0.59×
21West Virginia~2K0.58×
22Delaware~1K0.56×
23Nebraska~2K0.53×
24Hawaii~2K0.53×
25Massachusetts~8K0.48×
26New Mexico~2K0.48×
27Oklahoma~4K0.46×
28Utah~3K0.46×
29Iowa~3K0.46×
30Arkansas~3K0.45×
31Tennessee~7K0.43×
32Louisiana~5K0.43×
33Colorado~5K0.42×
34Kansas~3K0.42×
35Kentucky~4K0.39×
36New Jersey~8K0.38×
37Alabama~4K0.37×
38South Carolina~4K0.33×
39Wisconsin~4K0.33×
40Missouri~4K0.32×
41Minnesota~4K0.31×
42Michigan~6K0.30×
43Indiana~5K0.30×
44Pennsylvania~8K0.29×
45Illinois~8K0.29×
46Texas~20K0.27×
47Ohio~7K0.27×
48North Carolina~7K0.27×
49New York~10K0.24×
50Florida~10K0.23×
Fig. 06

Affinity by region

Affinity by region — Baja Fresh, United States
0.23×1.00×14.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baja Fresh audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baja Fresh audience
#·InterestCategoryAffinity×
01Buca di BeppoFood & Beverages68.57×
02Cafe RioFood & Beverages24.98×
03El Pollo LocoFood & Beverages23.06×
04Taco TimeFood & Beverages20.29×
05Torchy's TacosFood & Beverages19.57×
06Del TacoFood & Beverages18.77×
07ChipotleFood & Beverages18.09×
08Taco John'sFood & Beverages15.51×
09Fish and chipsFood & Beverages14.19×
10Miranda CosgroveMovies & TV13.08×
11Global warmingPolitics & Society7.90×
12Fast food restaurantsFood & Beverages7.61×
13Chipotle Mexican GrillFood & Beverages7.04×
14Panda ExpressFood & Beverages5.97×
15Taco BellFood & Beverages5.87×
16Italian cuisineFood & Beverages5.02×
17Jack in the BoxFood & Beverages4.92×
18Mexican cuisineFood & Beverages4.73×
19RefrigeratorHome & Garden3.94×
20HobbyHome & Garden2.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baja Fresh audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baja Fresh audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.20×
Urban LifestyleOPEN1.80×
Convenience OrientationPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baja Fresh audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.81×
SustainabilityBALANCE0.82×
TraditionCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Baja Fresh's target market in United States?

Baja Fresh's target market in United States covers an estimated 809,253 people, concentrated in California and Oregon.

02

What is the gender split and age of Baja Fresh customers?

47.3% of the Baja Fresh audience are female, 52.7% are male, with an average age of 36.8 years.

03

Which brands do Baja Fresh fans like most?

Baja Fresh fans show strongest brand affinity for Buca di Beppo (68.57×), El Pollo Loco (23.06×), and Del Taco (18.77×) over the country average.

04

Where do Baja Fresh fans live in United States?

Baja Fresh fans in United States are most concentrated in California (reach ~500K), Oregon (reach ~100K), and Nevada (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Baja Fresh fans also like?

Beyond Baja Fresh itself, the audience over-indexes on El Pollo Loco (23.06×), Del Taco (18.77×), Taco Bell (5.87×), and Chipotle Mexican Grill (7.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Baja Fresh audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Baja Fresh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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