Baja Fresh Audience in United States
Baja Fresh has an estimated audience of 827,945 people in United States. 47.3% are female, 52.7% are male, average age 36.8. Top regions: California, Oregon, Maryland. Top brand affinities: Macha, Mathcore, Historic site, Nebraska, Grinch.
The average Baja Fresh fan in United States is 36.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Oregon, Maryland. Top brand affinities include Macha, Mathcore, Historic site, with strongest over-indexing on Macha (11.88× the country average). Demographically, the Baja Fresh audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: TV series
Demographics of Baja Fresh fans
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 36.8 |
| Estimated audience size | 827,945 |
Audience persona
The typical Baja Fresh fan in United States is balanced, around 36.8 years old, with strong Indulgence tendencies and a notable affinity for Macha.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 460,871 | 5.06× |
| Oregon | 123,429 | 13.01× |
| Maryland | 56,850 | 3.99× |
| Nevada | 53,703 | 6.71× |
| Virginia | 42,348 | 2.1× |
| Washington | 33,934 | 2.04× |
| Arizona | 24,982 | 1.48× |
| Texas | 21,625 | 0.3× |
| Georgia | 17,923 | 0.7× |
| Florida | 13,050 | 0.23× |
| New York | 11,097 | 0.24× |
| New Jersey | 8,589 | 0.41× |
| Connecticut | 8,226 | 0.99× |
| Massachusetts | 8,170 | 0.5× |
| Illinois | 8,129 | 0.29× |
| Pennsylvania | 8,122 | 0.29× |
| Rhode Island | 7,871 | 2.99× |
| Ohio | 6,106 | 0.24× |
| Tennessee | 5,973 | 0.36× |
| Michigan | 5,888 | 0.27× |
| North Carolina | 5,767 | 0.23× |
| Colorado | 5,617 | 0.43× |
| Washington, District of Columbia | 5,410 | 2.17× |
| Idaho | 4,372 | 1.05× |
| Oklahoma | 3,470 | 0.38× |
| Utah | 3,190 | 0.43× |
| Indiana | 2,840 | 0.19× |
| Missouri | 2,550 | 0.19× |
| South Carolina | 2,245 | 0.18× |
| Minnesota | 2,148 | 0.18× |
| Wisconsin | 2,105 | 0.17× |
| Arkansas | 1,800 | 0.26× |
| Alabama | 1,736 | 0.15× |
| Kentucky | 1,488 | 0.14× |
| Kansas | 1,392 | 0.21× |
| Louisiana | 1,218 | 0.11× |
| New Mexico | 1,087 | 0.26× |
| Iowa | 929 | 0.14× |
| Delaware | 688 | 0.3× |
| Hawaii | 665 | 0.19× |
| West Virginia | 577 | 0.15× |
| Nebraska | 551 | 0.13× |
| Mississippi | 528 | 0.08× |
| Montana | 441 | 0.19× |
| New Hampshire | 437 | 0.13× |
| Maine | 375 | 0.13× |
| Alaska | 223 | 0.13× |
| Vermont | 194 | 0.13× |
| South Dakota | 192 | 0.1× |
| North Dakota | 187 | 0.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Macha | 11.88× | Food & Beverages |
| Mathcore | 8.11× | Music & Radio |
| Historic site | 4.08× | Arts & Culture |
| Nebraska | 2.58× | Travel & Leisure |
| Grinch | 3.54× | Movies & TV |
| Vocal harmony | 3.96× | Music & Radio |
| Goop | 4.63× | Internet & Social Media |
| Governor of Michigan | 6.04× | Politics & Society |
| Regional styles of Mexican music | 2.29× | Music & Radio |
| Home Bargains | 9.07× | Shopping |
| Elsword | 11.96× | Games |
| Hibachi | 5.53× | Food & Beverages |
| JDSU | 2.15× | Business & Career |
| Wok | 4.58× | Food & Beverages |
| Hipster | 6.65× | Politics & Society |
| Justice | 1.66× | Politics & Society |
| Google Home | 3.58× | Technology & Electronics |
| Zacky Vengeance | 16.43× | Music & Radio |
| Sinaloa | 2.02× | Travel & Leisure |
| Kendra Scott | 1.61× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.69 |
| Urban Lifestyle | OPEN | 1.42 |
| Luxury Orientation | PREMIUM | 1.3 |
| Healthy Lifestyle | BALANCE | 1.24 |
| Convenience Orientation | PREMIUM | 1.23 |
| Sustainability | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 92.7% |
| United Kingdom | 2.0% |
| India | 1.3% |
See Baja Fresh audiences in other countries
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Frequently asked questions
How many fans does Baja Fresh have in United States?
Baja Fresh has an estimated audience of 827,945 people in United States, concentrated in California and Oregon.
What is the gender split and age of Baja Fresh fans?
47.3% of Baja Fresh fans are female, 52.7% are male, with an average age of 36.8 years.
Which brands do Baja Fresh fans like most?
Baja Fresh fans show strongest brand affinity for Macha (11.88×), Mathcore (8.11×), and Historic site (4.08×) over the country average.
Where do Baja Fresh fans live in United States?
Baja Fresh fans in United States are most concentrated in California (reach 460,871), Oregon (reach 123,429), and Maryland (reach 56,850). These three regions account for the largest share of the active audience.
What other brands do Baja Fresh fans also like?
Beyond Baja Fresh itself, the audience over-indexes on Mathcore (8.11×), Historic site (4.08×), Nebraska (2.58×), and Grinch (3.54×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Baja Fresh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.