Rascasse Audience Intelligence

Peach (airline) Target Market in United States

A data profile of the people who buy, follow and care about Peach (airline) in United States — modelled from more than twelve digital signal sources. Peach (airline) has an estimated audience of 1,161,898 people in United States.

#40among Airline in United States#2192among Brand in United States#1601in Travel & Leisure

The average Peach (airline) fan in United States is 37.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Porter Airlines, Scoot, EVA Air, with strongest over-indexing on Porter Airlines (797.1× the country average).

Demographically, the Peach (airline) audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Peach (airline) fan in United States is more female, around 37.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Porter Airlines.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Peach (airline) profile in United States.

Audience size
1.2M
in United States
Gender
76.6%♀
23.4% male
Age
37.9
average years
Country rank
#21341
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Peach (airline)

76.6% are female, 23.4% are male, average age 37.9.

Fig. 02

Gender split

76.6%
Female
23.4%
Male
Demographic split for Peach (airline) audience in United States
MetricValue
Female76.6%
Male23.4%
Average age37.9
Estimated audience size1,161,898
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Peach (airline) audience in United States
Age bracketShare%
16-1922%
20-2922%
30-3920%
40-4920%
50+17%
Fig. 04

Worldwide distribution

13.4%

of the worldwide Peach (airline) audience comes from United States.

Worldwide audience distribution share by country for Peach (airline)
CountryShare
Japan40.8%
United States13.4%
India11.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Peach (airline) audience in United States is strongest.

Fig. 05

Top regions by affinity

Peach (airline) customers by region in United States
#RegionReachAffinity×
01Georgia~60K1.74×
02Wyoming~2K1.26×
03New York~80K1.21×
04California~100K1.18×
05Utah~10K1.13×
06Texas~100K1.12×
07Florida~90K1.12×
08Washington~20K1.09×
09Louisiana~20K1.09×
10New Jersey~30K1.08×
11North Carolina~40K1.07×
12Alabama~20K1.07×
13Illinois~40K1.06×
14South Carolina~20K1.06×
15Hawaii~5K1.06×
16Virginia~30K1.03×
17Oklahoma~10K1.03×
18Arizona~20K1.02×
19Kentucky~10K1.02×
20Arkansas~10K1.02×
21Indiana~20K1.01×
22Massachusetts~20K0.99×
23Maryland~20K0.99×
24Oregon~10K0.99×
25Michigan~30K0.98×
26Tennessee~20K0.98×
27Mississippi~9K0.98×
28Pennsylvania~40K0.97×
29Iowa~9K0.97×
30Nebraska~6K0.97×
31New Hampshire~4K0.96×
32Ohio~30K0.95×
33Missouri~20K0.95×
34Idaho~5K0.95×
35Alaska~2K0.95×
36Nevada~10K0.94×
37Kansas~8K0.94×
38New Mexico~5K0.94×
39Minnesota~20K0.93×
40Delaware~3K0.93×
41Connecticut~10K0.92×
42West Virginia~5K0.92×
43North Dakota~2K0.91×
44Washington, District of Columbia~3K0.90×
45South Dakota~2K0.89×
46Wisconsin~20K0.88×
47Rhode Island~3K0.88×
48Colorado~20K0.86×
49Maine~3K0.85×
50Montana~2K0.75×
Fig. 06

Affinity by region

Affinity by region — Peach (airline), United States
0.75×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Peach (airline) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Peach (airline) audience
#·InterestCategoryAffinity×
01ScootTravel & Leisure811.94×
02Porter AirlinesTravel & Leisure797.10×
03EVA AirTravel & Leisure236.15×
04China AirlinesTravel & Leisure225.77×
05Scandinavian AirlinesTravel & Leisure219.98×
06Asiana AirlinesTravel & Leisure160.72×
07Air ChinaTravel & Leisure117.26×
08Air TransatTravel & Leisure94.82×
09Korean AirTravel & Leisure91.98×
10Air IndiaTravel & Leisure86.76×
11Copa AirlinesTravel & Leisure60.64×
12DiscogsMusic & Radio50.43×
13MakeMyTripTravel & Leisure46.91×
14FlightAwareTravel & Leisure20.00×
15Alyssa MilanoMovies & TV18.44×
16Helena Bonham CarterMovies & TV16.91×
17Hawaiian AirlinesTravel & Leisure15.59×
18Spirit AirlinesTravel & Leisure13.02×
19ExpediaTravel & Leisure7.31×
20Google FlightsTravel & Leisure7.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Peach (airline) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Peach (airline) audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.48×
IndulgenceJOY1.34×
Career OrientationPOWER1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Peach (airline) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
Risk AppetiteTHRILL0.77×
Luxury OrientationPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Peach (airline)'s target market in United States?

Peach (airline)'s target market in United States covers an estimated 1,161,898 people, concentrated in California and Texas.

02

What is the gender split and age of Peach (airline) customers?

76.6% of the Peach (airline) audience are female, 23.4% are male, with an average age of 37.9 years.

03

Which brands do Peach (airline) fans like most?

Peach (airline) fans show strongest brand affinity for Porter Airlines (797.1×), Scoot (811.94×), and EVA Air (236.15×) over the country average.

04

Where do Peach (airline) fans live in United States?

Peach (airline) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Peach (airline) fans also like?

Beyond Peach (airline) itself, the audience over-indexes on Scoot (811.94×), EVA Air (236.15×), China Airlines (225.77×), and Asiana Airlines (160.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in United States

See Peach (airline) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Peach (airline). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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