Rascasse Audience Intelligence

Tetley Target Market in United States

A data profile of the people who buy, follow and care about Tetley in United States — modelled from more than twelve digital signal sources. Tetley has an estimated audience of 145,525 people in United States.

#12among Tea in United States#7426among Brand in United States#3360in Food & Beverages

The average Tetley fan in United States is 39.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Django Unchained, The Republic of Tea, Cricket World Cup, with strongest over-indexing on Django Unchained (25.34× the country average).

Demographically, the Tetley audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tetley fan in United States is more female, around 39.3 years old, with strong Indulgence tendencies and a notable affinity for Django Unchained.

Category: Food & Beverages · Type: Brand · Subtype: Tea

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Tetley profile in United States.

Audience size
146K
in United States
Gender
65.3%♀
34.7% male
Age
39.3
average years
Country rank
#67377
Brand in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tetley

65.3% are female, 34.7% are male, average age 39.3.

Fig. 02

Gender split

65.3%
Female
34.7%
Male
Demographic split for Tetley audience in United States
MetricValue
Female65.3%
Male34.7%
Average age39.3
Estimated audience size145,525
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Tetley audience in United States
Age bracketShare%
16-1922%
20-2917%
30-3919%
40-4919%
50+23%
Fig. 04

Worldwide distribution

20.4%

of the worldwide Tetley audience comes from United States.

Worldwide audience distribution share by country for Tetley
CountryShare
United Kingdom22.3%
United States20.4%
India16.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tetley audience in United States is strongest.

Fig. 05

Top regions by affinity

Tetley customers by region in United States
#RegionReachAffinity×
01Vermont<1K1.24×
02Alaska<1K1.22×
03North Dakota<1K1.17×
04South Dakota<1K1.16×
05New York~9K1.14×
06Delaware<1K1.13×
07Montana<1K1.12×
08Washington~3K1.10×
09Oregon~2K1.09×
10Hawaii<1K1.06×
11Rhode Island<1K1.05×
12New Jersey~4K1.03×
13Maine<1K1.03×
14Washington, District of Columbia<1K1.02×
15West Virginia<1K1.01×
16New Hampshire<1K1.01×
17Maryland~2K0.99×
18Idaho<1K0.99×
19New Mexico<1K0.98×
20Nebraska<1K0.98×
21Connecticut~1K0.97×
22Georgia~4K0.96×
23Virginia~3K0.95×
24Mississippi~1K0.95×
25Massachusetts~3K0.94×
26Arkansas~1K0.93×
27Iowa~1K0.93×
28Pennsylvania~5K0.92×
29Wisconsin~2K0.92×
30Minnesota~2K0.92×
31Kansas~1K0.92×
32Illinois~4K0.91×
33Kentucky~2K0.91×
34California~10K0.90×
35Michigan~3K0.90×
36Indiana~2K0.90×
37Colorado~2K0.90×
38South Carolina~2K0.90×
39Oklahoma~1K0.90×
40Utah~1K0.90×
41Louisiana~2K0.89×
42Nevada~1K0.89×
43Alabama~2K0.88×
44Missouri~2K0.87×
45Tennessee~2K0.85×
46North Carolina~4K0.84×
47Ohio~4K0.83×
48Arizona~2K0.83×
49Texas~10K0.77×
50Florida~7K0.75×
Fig. 06

Affinity by region

Affinity by region — Tetley, United States
0.75×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tetley audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tetley audience
#·InterestCategoryAffinity×
01The Republic of TeaFood & Beverages60.29×
02Honest TeaFood & Beverages50.50×
03Django UnchainedMovies & TV25.34×
04Cricket World CupSports20.00×
05Copa LibertadoresSports19.64×
06Weber GrillsHome & Garden16.44×
07TupperwareHome & Garden16.30×
08Herbal teaFood & Beverages10.66×
09FlightAwareTravel & Leisure9.56×
10Iced teaFood & Beverages8.49×
11LotteryGames6.00×
12Non-alcoholic beverageFood & Beverages5.66×
13United Parcel ServiceBusiness & Career3.98×
14FedExBusiness & Career3.48×
15Home AppliancesHome & Garden2.64×
16PinterestInternet & Social Media2.26×
17Home improvementHome & Garden2.08×
18RecipesFood & Beverages2.08×
19WalmartShopping2.00×
20CookingFood & Beverages1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tetley audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tetley audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.48×
Family OrientationCONSERVATISM2.06×
Convenience OrientationPREMIUM1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tetley audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.77×
Early Adopter MentalityPOWER0.83×
Design AffinityPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tetley's target market in United States?

Tetley's target market in United States covers an estimated 145,525 people, concentrated in California and Texas.

02

What is the gender split and age of Tetley customers?

65.3% of the Tetley audience are female, 34.7% are male, with an average age of 39.3 years.

03

Which brands do Tetley fans like most?

Tetley fans show strongest brand affinity for Django Unchained (25.34×), The Republic of Tea (60.29×), and Cricket World Cup (20×) over the country average.

04

Where do Tetley fans live in United States?

Tetley fans in United States are most concentrated in California (reach ~10K), Texas (reach ~10K), and New York (reach ~9K). These three regions account for the largest share of the active audience.

05

What other brands do Tetley fans also like?

Beyond Tetley itself, the audience over-indexes on The Republic of Tea (60.29×), Cricket World Cup (20×), FlightAware (9.56×), and Honest Tea (50.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tea audiences in United States

See Tetley audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tetley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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