Astro Boy Audience in United States

Astro Boy logo

Astro Boy has an estimated audience of 788,562 people in United States. 29.5% are female, 70.5% are male, average age 33.0. Top brand affinities: Captain America (1990 film), Staycation, Queens College, City University of New York, La Jolla, Grinch.

Top brand affinities include Captain America (1990 film), Staycation, Queens College, City University of New York, with strongest over-indexing on Captain America (1990 film) (20× the country average). Demographically, the Astro Boy audience skews more male with an average age of 33.0, and over-indexes on personality traits such as LGBTQ+ Identity, Urban Lifestyle.

Category: Literature · Type: Book / Manga / Comic · Subtype: Manga

Demographics of Astro Boy fans

Demographic split for Astro Boy audience in United States
MetricValue
Female29.5%
Male70.5%
Average age33.0
Estimated audience size788,562

Audience persona

The typical Astro Boy fan in United States is more male, around 33.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Captain America (1990 film).

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Astro Boy audience
BrandAffinityCategory
Captain America (1990 film)20×Movies & TV
Staycation12.36×Home & Garden
Queens College, City University of New York20×Business & Career
La Jolla24.61×Travel & Leisure
Grinch6.29×Movies & TV
Dog breed1.63×Pets & Animals
Hypatia20.39×Politics & Society
JDSU3.21×Business & Career
Vocal harmony4.69×Music & Radio
Home staging5.09×Home & Garden
Winemaking3.91×Food & Beverages
Mackenzie Foy6.53×Fashion & Accessoires
Hamden, Connecticut14.62×Travel & Leisure
Yoga Journal13.48×Sports
Tiffany Haddish3.7×Movies & TV
Monmouth County, New Jersey6.95×Travel & Leisure
Monogram2.66×Home & Garden
Historic site2.86×Arts & Culture
Personalised Gifts2.93×Home & Garden
Eyelashes Regrow10.54×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Astro Boy audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.15
Urban LifestyleOPEN1.51
Early Adopter MentalityPOWER1.31
Pet OwnershipJOY1.27
Community OrientationOPEN1.22
Social Media UsageJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for Astro Boy
CountryShare
United States57.8%
Mexico23.8%
United Kingdom9.5%

See Astro Boy audiences in other countries

More Manga audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Astro Boy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.