Astro Boy Audience in United States

Astro Boy has an estimated audience of 788,562 people in United States. 29.5% are female, 70.5% are male, average age 33.0. Top brand affinities: Trish Stratus, Cracked (magazine), Anime and manga fandom, The Goonies, Pokémon.

Top brand affinities include Trish Stratus, Cracked (magazine), Anime and manga fandom, with strongest over-indexing on Trish Stratus (186.43× the country average). Demographically, the Astro Boy audience skews more male with an average age of 33.0, and over-indexes on personality traits such as LGBTQ+ Identity, Urban Lifestyle.

Category: Literature · Type: Book / Manga / Comic · Subtype: Manga

Demographics of Astro Boy fans

Demographic split for Astro Boy audience in United States
MetricValue
Female29.5%
Male70.5%
Average age33.0
Estimated audience size788,562

Audience persona

The typical Astro Boy fan in United States is more male, around 33.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Trish Stratus.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Astro Boy audience
BrandAffinityCategory
Trish Stratus186.43×Fashion & Accessoires
Cracked (magazine)57.95×Internet & Social Media
Anime and manga fandom12×Literature
The Goonies30.04×Movies & TV
Pokémon10.87×Games
Collectible card game11.45×Games
PubMed21.6×Internet & Social Media
Pixiv19.77×Internet & Social Media
Superhero fiction13.52×Literature
Digital art7.93×Arts & Culture
Beetlejuice5.43×Movies & TV
Alicia Vikander24.61×Movies & TV
Graphic novel10.46×Literature
Pokémon Trading Card Game17.78×Games
Fruits Basket26.64×Literature
Beyblade20.39×Literature
Cowboy Bebop20.47×Movies & TV
Action role-playing game7.23×Games
Dungeons & Dragons9.3×Games
Scooby-Doo4.4×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Astro Boy audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.15
Urban LifestyleOPEN1.51
Early Adopter MentalityPOWER1.31
Pet OwnershipJOY1.27
Community OrientationOPEN1.22
Social Media UsageJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for Astro Boy
CountryShare
United States57.8%
Mexico23.8%
United Kingdom9.5%

See Astro Boy audiences in other countries

More Manga audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Astro Boy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.