The Simple Life Audience in United States

The Simple Life has an estimated audience of 406,580 people in United States. 48.3% are female, 51.7% are male, average age 36.3. Top regions: California, Texas, New York. Top brand affinities: Cameron Diaz, Tyra Banks, Persil, Whoopi Goldberg, Weleda.

The average The Simple Life fan in United States is 36.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Cameron Diaz, Tyra Banks, Persil, with strongest over-indexing on Cameron Diaz (61.56× the country average). Demographically, the The Simple Life audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The Simple Life fans

Demographic split for The Simple Life audience in United States
MetricValue
Female48.3%
Male51.7%
Average age36.3
Estimated audience size406,580

Audience persona

The typical The Simple Life fan in United States is balanced, around 36.3 years old, with strong Indulgence tendencies and a notable affinity for Cameron Diaz.

Top regions in United States

Top regions ranked by reach for The Simple Life in United States
RegionReachAffinity
California60,3471.35×
Texas40,0271.15×
New York27,4781.21×
Florida25,3800.92×
Illinois15,1401.12×
Pennsylvania14,2841.04×
Ohio12,1440.97×
North Carolina11,8890.97×
Georgia11,4650.92×
Michigan11,0821.04×
New Jersey9,8830.96×
Arizona9,1841.11×
Massachusetts8,7881.1×
Tennessee8,5011.04×
Virginia8,4270.85×
Washington8,3191.02×
Missouri7,9291.21×
Indiana7,8861.06×
Colorado6,5701.03×
Maryland6,3950.91×
Arkansas6,0881.82×
Wisconsin6,0040.98×
Minnesota5,8571.01×
Oklahoma5,7261.27×
South Carolina5,6830.93×
Louisiana5,4461.04×
Oregon5,4031.16×
Kentucky5,1761.02×
Alabama4,9800.88×
Connecticut4,0500.99×
Nevada3,8880.99×
Utah3,5600.98×
Kansas3,4141.07×
Iowa3,1120.93×
Mississippi2,9970.89×
New Mexico2,0411×
Idaho1,9020.93×
Nebraska1,8690.92×
West Virginia1,7540.93×
New Hampshire1,3810.86×
Rhode Island1,3801.07×
Washington, District of Columbia1,3441.1×
Hawaii1,3130.75×
Maine1,3010.89×
Montana1,0460.93×
Delaware9410.84×
South Dakota7110.76×
North Dakota7090.85×
Vermont6560.92×
Alaska6100.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Simple Life audience
BrandAffinityCategory
Cameron Diaz61.56×Movies & TV
Tyra Banks46.28×Fashion & Accessoires
Persil55.08×Home & Garden
Whoopi Goldberg21.5×Movies & TV
Weleda55×Beauty & Wellness
Kérastase23.68×Beauty & Wellness
Nicole Richie38.11×Movies & TV
Lionel Richie19.76×Music & Radio
Zipcar36.59×Cars & Mobility
Twilio31.65×Technology & Electronics
Barbra Streisand13.8×Music & Radio
Google Maps3.77×Internet & Social Media
Kia Sportage20×Cars & Mobility
Cashback website30.95×Shopping
Key Food16.95×Shopping
Felicity Jones18.82×Movies & TV
Jean Paul Gaultier14.29×Fashion & Accessoires
Bordeaux wine20×Food & Beverages
Waterworld18.24×Movies & TV
Enterprise Rent-A-Car4.54×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Simple Life audience
TraitClusterScore
IndulgenceJOY4.11
Pet OwnershipJOY4.05
ExtroversionTHRILL2.79
Design AffinityPREMIUM2.19
Luxury OrientationPREMIUM2
Family OrientationCONSERVATISM1.87

Worldwide distribution

Worldwide audience distribution share by country for The Simple Life
CountryShare
United States35.9%
Japan21.7%
United Kingdom7.4%

See The Simple Life audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The Simple Life have in United States?

The Simple Life has an estimated audience of 406,580 people in United States, concentrated in California and Texas.

What is the gender split and age of The Simple Life fans?

48.3% of The Simple Life fans are female, 51.7% are male, with an average age of 36.3 years.

Which brands do The Simple Life fans like most?

The Simple Life fans show strongest brand affinity for Cameron Diaz (61.56×), Tyra Banks (46.28×), and Persil (55.08×) over the country average.

Where do The Simple Life fans live in United States?

The Simple Life fans in United States are most concentrated in California (reach 60,347), Texas (reach 40,027), and New York (reach 27,478). These three regions account for the largest share of the active audience.

What other brands do The Simple Life fans also like?

Beyond The Simple Life itself, the audience over-indexes on Tyra Banks (46.28×), Persil (55.08×), Whoopi Goldberg (21.5×), and Weleda (55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Simple Life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.