Rascasse Audience Intelligence

The Simple Life Audience in United States

A data profile of the people who buy, follow and care about The Simple Life in United States — modelled from more than twelve digital signal sources. The Simple Life has an estimated audience of 416,631 people in United States.

#784among TV series in United States#3593among Movie / TV Show / Series in United States#7501in Movies & TV

The average The Simple Life fan in United States is 36.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Cameron Diaz, Persil, Kérastase, with strongest over-indexing on Cameron Diaz (25.02× the country average).

Demographically, the The Simple Life audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Simple Life fan in United States is balanced, around 36.3 years old, with strong Indulgence tendencies and a notable affinity for Cameron Diaz.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Simple Life profile in United States.

Audience size
417K
in United States
Gender
48.3%♀
51.7% male
Age
36.3
average years
Country rank
#40693
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Simple Life viewers

48.3% are female, 51.7% are male, average age 36.3.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for The Simple Life audience in United States
MetricValue
Female48.3%
Male51.7%
Average age36.3
Estimated audience size416,631
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the The Simple Life audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3921%
40-4916%
50+16%
Fig. 04

Worldwide distribution

36.4%

of the worldwide The Simple Life audience comes from United States.

Worldwide audience distribution share by country for The Simple Life
CountryShare
United States36.4%
Japan21.5%
United Kingdom7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Simple Life audience in United States is strongest.

Fig. 05

Top regions by affinity

The Simple Life fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~6K1.65×
02California~60K1.28×
03Oklahoma~5K1.20×
04Missouri~8K1.17×
05Oregon~5K1.17×
06New York~30K1.12×
07Arizona~9K1.10×
08Rhode Island~1K1.07×
09Washington, District of Columbia~1K1.07×
10Texas~40K1.05×
11Pennsylvania~10K1.05×
12Illinois~10K1.05×
13Tennessee~9K1.05×
14Louisiana~5K1.05×
15Kansas~3K1.05×
16Massachusetts~8K1.04×
17Washington~8K1.03×
18Indiana~8K1.02×
19Colorado~7K1.02×
20Minnesota~6K1.02×
21Kentucky~5K1.02×
22Michigan~10K1.01×
23New Mexico~2K1.01×
24West Virginia~2K1.00×
25Connecticut~4K0.99×
26Utah~4K0.99×
27Montana~1K0.99×
28Wisconsin~6K0.98×
29Nevada~4K0.98×
30Idaho~2K0.98×
31Vermont<1K0.98×
32North Dakota<1K0.97×
33North Carolina~10K0.96×
34Nebraska~2K0.96×
35Ohio~10K0.95×
36Iowa~3K0.95×
37Maine~1K0.94×
38New Jersey~10K0.93×
39Mississippi~3K0.93×
40Delaware~1K0.93×
41Maryland~6K0.92×
42South Carolina~6K0.92×
43Georgia~10K0.91×
44Alabama~5K0.91×
45New Hampshire~1K0.91×
46South Dakota<1K0.90×
47Florida~20K0.89×
48Alaska<1K0.88×
49Virginia~9K0.86×
50Hawaii~1K0.82×
Fig. 06

Affinity by region

Affinity by region — The Simple Life, United States
0.82×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Simple Life audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Simple Life audience
#·InterestCategoryAffinity×
01PersilHome & Garden53.98×
02Cashback websiteShopping37.47×
03WeledaBeauty & Wellness36.08×
04Cameron DiazMovies & TV25.02×
05Nicole RichieMovies & TV24.77×
06ZipcarCars & Mobility22.70×
07KérastaseBeauty & Wellness22.50×
08TwilioTechnology & Electronics20.57×
09America's Next Top ModelMovies & TV20.21×
10Bordeaux wineFood & Beverages20.00×
11Key FoodShopping19.56×
12WaterworldMovies & TV17.31×
13AsurionBusiness & Career16.33×
14Felicity JonesMovies & TV16.22×
15Tyra BanksFashion & Accessoires14.65×
16International educationBusiness & Career10.27×
17Whoopi GoldbergMovies & TV9.36×
18NordstromShopping2.32×
19PinterestInternet & Social Media2.00×
20Home improvementHome & Garden1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Simple Life audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Simple Life audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY5.93×
Pet OwnershipJOY4.58×
ExtroversionTHRILL2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Simple Life audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.64×
Risk AppetiteTHRILL0.88×
IndividualismJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Simple Life have in United States?

The Simple Life has an estimated audience of 416,631 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Simple Life viewers?

48.3% of The Simple Life fans are female, 51.7% are male, with an average age of 36.3 years.

03

Which brands do The Simple Life fans like most?

The Simple Life fans show strongest brand affinity for Cameron Diaz (25.02×), Persil (53.98×), and Kérastase (22.5×) over the country average.

04

Where do The Simple Life fans live in United States?

The Simple Life fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do The Simple Life fans also like?

Beyond The Simple Life itself, the audience over-indexes on Persil (53.98×), Kérastase (22.5×), Cashback website (37.47×), and Key Food (19.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See The Simple Life audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Simple Life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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