Rascasse Audience Intelligence

Coffee Beanery Target Market in United States

A data profile of the people who buy, follow and care about Coffee Beanery in United States — modelled from more than twelve digital signal sources. Coffee Beanery has an estimated audience of 255,114 people in United States.

#14among Coffee in United States#5440among Brand in United States#2659in Food & Beverages

The average Coffee Beanery fan in United States is 38.5 years old, more female, and lives primarily in Michigan.

The audience is concentrated in Michigan, Maryland, Georgia.

Top brand affinities include LibreOffice, The UPS Store, Key Food, with strongest over-indexing on LibreOffice (183.18× the country average).

Demographically, the Coffee Beanery audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Coffee Beanery fan in United States is more female, around 38.5 years old, with strong Indulgence tendencies and a notable affinity for LibreOffice.

Category: Food & Beverages · Type: Brand · Subtype: Coffee

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coffee Beanery profile in United States.

Audience size
255K
in United States
Gender
57.6%♀
42.4% male
Age
38.5
average years
Country rank
#52333
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Coffee Beanery

57.6% are female, 42.4% are male, average age 38.5.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Coffee Beanery audience in United States
MetricValue
Female57.6%
Male42.4%
Average age38.5
Estimated audience size255,114
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Coffee Beanery audience in United States
Age bracketShare%
16-1911%
20-2929%
30-3930%
40-4915%
50+16%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Coffee Beanery audience comes from United States.

Worldwide audience distribution share by country for Coffee Beanery
CountryShare
Brazil82.3%
Netherlands12.3%
United States2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coffee Beanery audience in United States is strongest.

Fig. 05

Top regions by affinity

Coffee Beanery customers by region in United States
#RegionReachAffinity×
01Michigan~60K9.58×
02Maryland~20K5.60×
03Delaware~2K3.18×
04Indiana~10K2.86×
05Georgia~20K2.19×
06Nebraska~2K1.60×
07Pennsylvania~10K1.47×
08Wyoming<1K1.42×
09New Jersey~8K1.25×
10Washington, District of Columbia<1K1.22×
11Virginia~6K0.93×
12Massachusetts~5K0.93×
13Alaska<1K0.93×
14Maine<1K0.92×
15North Dakota<1K0.92×
16South Dakota<1K0.91×
17Montana<1K0.90×
18New York~10K0.89×
19West Virginia~1K0.88×
20Rhode Island<1K0.87×
21Hawaii<1K0.86×
22Idaho~1K0.85×
23New Hampshire<1K0.85×
24New Mexico~1K0.84×
25Tennessee~4K0.82×
26Mississippi~2K0.82×
27Ohio~6K0.81×
28Kentucky~3K0.81×
29Arkansas~2K0.80×
30Utah~2K0.79×
31Connecticut~2K0.77×
32Kansas~2K0.77×
33Iowa~2K0.76×
34Oklahoma~2K0.75×
35Louisiana~2K0.73×
36Oregon~2K0.73×
37Nevada~2K0.73×
38Alabama~3K0.70×
39South Carolina~3K0.68×
40Texas~10K0.66×
41Wisconsin~3K0.66×
42Illinois~6K0.65×
43Missouri~3K0.65×
44Minnesota~2K0.65×
45Washington~3K0.62×
46Colorado~3K0.62×
47Arizona~3K0.60×
48North Carolina~4K0.56×
49Florida~10K0.55×
50California~10K0.37×
Fig. 06

Affinity by region

Affinity by region — Coffee Beanery, United States
0.37×1.00×9.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coffee Beanery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coffee Beanery audience
#·InterestCategoryAffinity×
01LibreOfficeTechnology & Electronics183.18×
02PersilHome & Garden76.56×
03Hickory FarmsShopping68.24×
04WeledaBeauty & Wellness67.30×
05Abt ElectronicsShopping66.14×
06Paperless PostShopping57.76×
07Key FoodShopping54.07×
08Trend MicroTechnology & Electronics49.77×
09RingCentralTechnology & Electronics43.01×
10TwilioTechnology & Electronics42.12×
11Auntie Anne'sFood & Beverages31.56×
12Jon FavreauMovies & TV29.17×
13Boscov'sFashion & Accessoires26.74×
14Citi TrendsShopping25.63×
15KérastaseBeauty & Wellness25.46×
16Edible ArrangementsFood & Beverages21.62×
17Titanic (1997 film)Movies & TV21.52×
18La Roche-PosayBeauty & Wellness20.63×
19BB creamBeauty & Wellness18.75×
20The UPS StoreShopping12.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coffee Beanery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coffee Beanery audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY5.64×
Pet OwnershipJOY3.16×
Price SensitivityPREMIUM2.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coffee Beanery audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.90×
ExtroversionTHRILL0.93×
IndividualismJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Coffee Beanery's target market in United States?

Coffee Beanery's target market in United States covers an estimated 255,114 people, concentrated in Michigan and Maryland.

02

What is the gender split and age of Coffee Beanery customers?

57.6% of the Coffee Beanery audience are female, 42.4% are male, with an average age of 38.5 years.

03

Which brands do Coffee Beanery fans like most?

Coffee Beanery fans show strongest brand affinity for LibreOffice (183.18×), The UPS Store (12.64×), and Key Food (54.07×) over the country average.

04

Where do Coffee Beanery fans live in United States?

Coffee Beanery fans in United States are most concentrated in Michigan (reach ~60K), Maryland (reach ~20K), and Georgia (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Coffee Beanery fans also like?

Beyond Coffee Beanery itself, the audience over-indexes on The UPS Store (12.64×), Key Food (54.07×), Paperless Post (57.76×), and Persil (76.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Coffee audiences in United States

See Coffee Beanery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Coffee Beanery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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