Top 16 Detergents in United Kingdom
This curated ranking covers the 16 largest detergents in United Kingdom, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Procter & Gamble, Unilever and Tide (brand) lead the list with a combined estimated audience of 3,051,259 people. Across all 16 entries the average audience size is 356,709, and the largest, Procter & Gamble, reaches around 1,345,336 people in United Kingdom. Audience size is the estimated number of unique people in United Kingdom who actively engage with each detergent, derived from search demand signals. Rankings reflect search-behavior signals collected across United Kingdom and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Procter & Gamble |
1,345,336 | 6.3% | Detergent | Home & Garden |
| 2 |  Unilever |
1,127,588 | 6.1% | Detergent | Home & Garden |
| 3 |  Tide (brand) |
578,335 | 5.5% | Detergent | Home & Garden |
| 4 |  Surf (detergent) |
566,212 | 5.0% | Detergent | Home & Garden |
| 5 |  WD-40 |
475,831 | 5.2% | Detergent | Home & Garden |
| 6 |  Persil |
330,238 | 6.8% | Detergent | Home & Garden |
| 7 |  Ariel (detergent) |
278,022 | 5.0% | Detergent | Home & Garden |
| 8 |  Scrub Daddy |
251,676 | 6.8% | Detergent | Home & Garden |
| 9 |  Glade (brand) |
151,229 | 0.6% | Detergent | Home & Garden |
| 10 |  Henkel |
136,200 | 2.8% | Detergent | Home & Garden |
| 11 |  Conair Corporation |
134,570 | 6.7% | Detergent | Home & Garden |
| 12 |  The Pink Stuff |
110,654 | 6.7% | Detergent | Home & Garden |
| 13 |  Downy |
110,220 | 3.2% | Detergent | Home & Garden |
| 14 |  Vileda |
106,998 | 4.2% | Detergent | Home & Garden |
| 15 |  Formil |
4,041 | 3.9% | Detergent | Home & Garden |
| 16 |  American Craftsman |
195 | 3.8% | Detergent | Home & Garden |
Frequently asked questions
How is this Top 16 list compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each detergent by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest detergent in United Kingdom?
Procter & Gamble currently leads with an estimated audience of 1,345,336 people in United Kingdom.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United Kingdom. Lists below 5 entries are not published. See methodology for full details.