Top 16 Detergents in France
This curated ranking covers the 16 largest detergents in France, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Unilever, Procter & Gamble and Persil lead the list with a combined estimated audience of 1,738,978 people. Across all 16 entries the average audience size is 222,235, and the largest, Unilever, reaches around 654,275 people in France. Audience size is the estimated number of unique people in France who actively engage with each detergent, derived from search demand signals. Rankings reflect search-behavior signals collected across France and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Unilever |
654,275 | 3.6% | Detergent | Home & Garden |
| 2 |  Procter & Gamble |
601,082 | 2.8% | Detergent | Home & Garden |
| 3 |  Persil |
483,621 | 10.0% | Detergent | Home & Garden |
| 4 |  Surf (detergent) |
408,934 | 3.6% | Detergent | Home & Garden |
| 5 |  Tide (brand) |
392,190 | 3.8% | Detergent | Home & Garden |
| 6 |  WD-40 |
361,415 | 3.9% | Detergent | Home & Garden |
| 7 |  Ariel (detergent) |
208,117 | 3.8% | Detergent | Home & Garden |
| 8 |  Vileda |
153,439 | 6.0% | Detergent | Home & Garden |
| 9 |  Henkel |
78,850 | 1.6% | Detergent | Home & Garden |
| 10 |  Glade (brand) |
75,888 | 0.3% | Detergent | Home & Garden |
| 11 |  The Pink Stuff |
63,425 | 3.9% | Detergent | Home & Garden |
| 12 |  Scrub Daddy |
51,777 | 1.4% | Detergent | Home & Garden |
| 13 |  Downy |
16,401 | 0.5% | Detergent | Home & Garden |
| 14 |  Formil |
6,173 | 5.9% | Detergent | Home & Garden |
| 15 |  Conair Corporation |
145 | 0.0% | Detergent | Home & Garden |
| 16 |  American Craftsman |
41 | 0.8% | Detergent | Home & Garden |
Frequently asked questions
How is this Top 16 list compiled?
Rascasse aggregates anonymized search-behavior signals across France and ranks each detergent by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest detergent in France?
Unilever currently leads with an estimated audience of 654,275 people in France.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across France. Lists below 5 entries are not published. See methodology for full details.