Top 17 Detergents in Italy
This curated ranking covers the 17 largest detergents in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Procter & Gamble, Ariel (detergent) and Unilever lead the list with a combined estimated audience of 1,815,329 people. Across all 17 entries the average audience size is 211,144, and the largest, Procter & Gamble, reaches around 902,542 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each detergent, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Procter & Gamble |
902,542 | 4.2% | Detergent | Home & Garden |
| 2 |  Ariel (detergent) |
496,164 | 8.9% | Detergent | Home & Garden |
| 3 |  Unilever |
416,623 | 2.3% | Detergent | Home & Garden |
| 4 |  Surf (detergent) |
358,777 | 3.2% | Detergent | Home & Garden |
| 5 |  WD-40 |
256,600 | 2.8% | Detergent | Home & Garden |
| 6 |  Tide (brand) |
248,729 | 2.4% | Detergent | Home & Garden |
| 7 |  Henkel |
224,920 | 4.6% | Detergent | Home & Garden |
| 8 |  Vileda |
222,694 | 8.6% | Detergent | Home & Garden |
| 9 |  Persil |
192,925 | 4.0% | Detergent | Home & Garden |
| 10 |  Glade (brand) |
112,162 | 0.5% | Detergent | Home & Garden |
| 11 |  The Pink Stuff |
99,430 | 6.0% | Detergent | Home & Garden |
| 12 |  Scrub Daddy |
52,228 | 1.4% | Detergent | Home & Garden |
| 13 |  Formil |
5,113 | 4.9% | Detergent | Home & Garden |
| 14 |  Conair Corporation |
259 | 0.0% | Detergent | Home & Garden |
| 15 |  Downy |
169 | 0.0% | Detergent | Home & Garden |
| 16 |  American Craftsman |
65 | 1.3% | Detergent | Home & Garden |
| 17 |  Endust |
54 | 0.0% | Detergent | Home & Garden |
Frequently asked questions
How is this Top 17 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each detergent by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest detergent in Italy?
Procter & Gamble currently leads with an estimated audience of 902,542 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.