Top 42 Domestic appliances in Italy
This curated ranking covers the 42 largest domestic appliances in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Dyson, Electrolux and Miele lead the list with a combined estimated audience of 7,605,848 people. Across all 42 entries the average audience size is 395,962, and the largest, Dyson, reaches around 4,415,564 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each domestic appliances, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Dyson |
4,415,564 | 7.2% | Domestic appliances | Home & Garden |
| 2 |  Electrolux |
1,776,433 | 6.3% | Domestic appliances | Home & Garden |
| 3 |  Miele |
1,413,851 | 12.8% | Domestic appliances | Home & Garden |
| 4 |  Smeg (appliances) |
1,019,619 | 9.7% | Domestic appliances | Home & Garden |
| 5 |  Thermomix |
965,912 | 4.2% | Domestic appliances | Home & Garden |
| 6 |  De'Longhi |
957,035 | 7.0% | Domestic appliances | Home & Garden |
| 7 |  Vorwerk (company) |
939,352 | 18.7% | Domestic appliances | Home & Garden |
| 8 |  Siemens |
717,423 | 4.0% | Domestic appliances | Home & Garden |
| 9 |  AEG |
615,449 | 11.2% | Domestic appliances | Home & Garden |
| 10 |  Braun (company) |
599,206 | 7.6% | Domestic appliances | Home & Garden |
| 11 |  Grohe |
554,265 | 10.9% | Domestic appliances | Home & Garden |
| 12 |  Haier |
547,157 | 8.3% | Domestic appliances | Home & Garden |
| 13 |  Roborock |
420,635 | 4.1% | Domestic appliances | Home & Garden |
| 14 |  KitchenAid |
394,730 | 4.1% | Domestic appliances | Home & Garden |
| 15 |  Viessmann |
236,061 | 9.0% | Domestic appliances | Home & Garden |
| 16 |  Hansgrohe |
183,114 | 4.4% | Domestic appliances | Home & Garden |
| 17 |  Tefal |
152,220 | 1.5% | Domestic appliances | Home & Garden |
| 18 |  Osram |
121,673 | 7.9% | Domestic appliances | Home & Garden |
| 19 |  Gaggenau |
121,646 | 5.8% | Domestic appliances | Home & Garden |
| 20 |  Krups |
84,727 | 3.8% | Domestic appliances | Home & Garden |
| 21 |  General Electric |
80,517 | 1.7% | Domestic appliances | Home & Garden |
| 22 |  Instant Pot |
77,933 | 1.4% | Domestic appliances | Home & Garden |
| 23 |  Beurer |
73,180 | 6.4% | Domestic appliances | Home & Garden |
| 24 |  Saeco |
44,206 | 3.9% | Domestic appliances | Home & Garden |
| 25 |  Krupp |
40,280 | 6.3% | Domestic appliances | Home & Garden |
| 26 |  SieMatic |
27,714 | 5.5% | Domestic appliances | Home & Garden |
| 27 |  Gorenje |
21,930 | 1.2% | Domestic appliances | Home & Garden |
| 28 |  Brennenstuhl |
15,570 | 2.7% | Domestic appliances | Home & Garden |
| 29 |  Samsung Electronics |
6,921 | 4.3% | Domestic appliances | Home & Garden |
| 30 |  Silit |
2,456 | 0.8% | Domestic appliances | Home & Garden |
| 31 |  Robert Bosch |
1,606 | 0.1% | Domestic appliances | Home & Garden |
| 32 |  Arçelik |
508 | 0.0% | Domestic appliances | Home & Garden |
| 33 |  Hekatron |
429 | 0.3% | Domestic appliances | Home & Garden |
| 34 |  Bernina International |
207 | 0.1% | Domestic appliances | Home & Garden |
| 35 |  Wolf Gourmet |
181 | 0.8% | Domestic appliances | Home & Garden |
| 36 |  Kenwood Limited |
157 | 4.4% | Domestic appliances | Home & Garden |
| 37 |  Neff GmbH |
139 | 0.1% | Domestic appliances | Home & Garden |
| 38 |  Samsung Home Appliances |
131 | 0.2% | Domestic appliances | Home & Garden |
| 39 |  BSH Bosch und Siemens Hausgeräte |
105 | 0.0% | Domestic appliances | Home & Garden |
| 40 |  Dirt Devil |
93 | 0.0% | Domestic appliances | Home & Garden |
| 41 |  Vapor steam cleaner |
50 | 0.0% | Domestic appliances | Home & Garden |
| 42 |  Gaggenau Hausgeräte |
49 | 0.0% | Domestic appliances | Home & Garden |
Frequently asked questions
How is this Top 42 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each domestic appliances by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest domestic appliances in Italy?
Dyson currently leads with an estimated audience of 4,415,564 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.