Top 42 Domestic appliances in Italy

How to read this list

Rank

Position in the Top 42, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank	Audience	Audience size	Country share	Avg age	Female share	Subtype
26	Gorenje	22k	1.0%	40.3	47.6%	Domestic appliances
27	Brennenstuhl	16k	2.8%	46.0	25.3%	Domestic appliances
28	Samsung Electronics	6.9k	4.4%	44.1	41.7%	Domestic appliances
29	Silit	2.3k	0.8%	43.8	67.1%	Domestic appliances
30	Thermomix	2.3k	0.0%	45.3	75.2%	Domestic appliances
31	Robert Bosch	1.6k	0.1%	46.6	33.2%	Domestic appliances
32	Arçelik	509	0.0%	44.0	53.6%	Domestic appliances
33	Hekatron	375	0.3%	45.5	22.3%	Domestic appliances
34	Bernina International	207	0.6%	42.9	74.1%	Domestic appliances
35	Wolf Gourmet	170	0.7%	40.6	52.6%	Domestic appliances
36	Kenwood Limited	157	4.3%	46.5	71.4%	Domestic appliances
37	Neff GmbH	139	0.1%	48.8	64.4%	Domestic appliances
38	Samsung Home Appliances	131	0.3%	39.4	52.7%	Domestic appliances
39	BSH Bosch und Siemens Hausgeräte	106	0.0%	38.1	53.5%	Domestic appliances
40	Dirt Devil	93	0.0%	31.0	51.9%	Domestic appliances
41	Vapor steam cleaner	50	0.0%	46.9	54.0%	Domestic appliances
42	Gaggenau Hausgeräte	49	0.0%	41.6	57.9%	Domestic appliances

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Explore the full directory →

Frequently asked questions

How is this Top 42 list compiled?

Rascasse aggregates anonymized search-behavior signals across Italy and ranks each domestic appliances by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest domestic appliances in Italy?

Dyson currently leads with an estimated audience of 4.4M people in Italy.

Other top lists in Italy

Topics Weightliftings Lifestyle clusters Mysteries Thrillers Basketballs Hairs Swimwears Campeonato Brasileiro Série A Tech trends