Top 17 Household cleanings in Italy
This curated ranking covers the 17 largest household cleanings in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Casabella, Swiffer and Mr. Clean lead the list with a combined estimated audience of 934,414 people. Across all 17 entries the average audience size is 89,009, and the largest, Casabella, reaches around 407,836 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each household cleaning, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Casabella |
407,836 | 49.4% | Household cleaning | Home & Garden |
| 2 |  Swiffer |
275,447 | 10.6% | Household cleaning | Home & Garden |
| 3 |  Mr. Clean |
251,131 | 4.7% | Household cleaning | Home & Garden |
| 4 |  Domestos |
160,982 | 6.7% | Household cleaning | Home & Garden |
| 5 |  Febreze |
106,585 | 3.0% | Household cleaning | Home & Garden |
| 6 |  Cif |
105,362 | 2.4% | Household cleaning | Home & Garden |
| 7 |  Clorox |
67,414 | 1.3% | Household cleaning | Home & Garden |
| 8 |  Vanish (brand) |
52,447 | 2.6% | Household cleaning | Home & Garden |
| 9 |  Windex |
46,267 | 2.0% | Household cleaning | Home & Garden |
| 10 |  OxiClean |
32,344 | 2.0% | Household cleaning | Home & Garden |
| 11 |  Charmin |
6,686 | 0.8% | Household cleaning | Home & Garden |
| 12 |  Rubbermaid |
254 | 0.0% | Household cleaning | Home & Garden |
| 13 |  Lysol |
232 | 0.0% | Household cleaning | Home & Garden |
| 14 |  Purex (laundry detergent) |
129 | 0.0% | Household cleaning | Home & Garden |
| 15 |  Dreft |
26 | 0.0% | Household cleaning | Home & Garden |
| 16 |  Finish Dishwashing |
19 | 0.0% | Household cleaning | Home & Garden |
| 17 |  OMO Brasil |
7 | 0.0% | Household cleaning | Home & Garden |
Frequently asked questions
How is this Top 17 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each household cleaning by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest household cleaning in Italy?
Casabella currently leads with an estimated audience of 407,836 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.