Top 17 Household cleanings in Italy

This curated ranking covers the 17 largest household cleanings in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Casabella, Swiffer and Mr. Clean lead the list with a combined estimated audience of 934,414 people. Across all 17 entries the average audience size is 89,009, and the largest, Casabella, reaches around 407,836 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each household cleaning, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.

Ranking

Rank Name Audience size Country share Subtype Category
1 Casabella Casabella 407,836 49.4% Household cleaning Home & Garden
2 Swiffer Swiffer 275,447 10.6% Household cleaning Home & Garden
3 Mr. Clean Mr. Clean 251,131 4.7% Household cleaning Home & Garden
4 Domestos Domestos 160,982 6.7% Household cleaning Home & Garden
5 Febreze Febreze 106,585 3.0% Household cleaning Home & Garden
6 Cif Cif 105,362 2.4% Household cleaning Home & Garden
7 Clorox Clorox 67,414 1.3% Household cleaning Home & Garden
8 Vanish (brand) Vanish (brand) 52,447 2.6% Household cleaning Home & Garden
9 Windex Windex 46,267 2.0% Household cleaning Home & Garden
10 OxiClean OxiClean 32,344 2.0% Household cleaning Home & Garden
11 Charmin Charmin 6,686 0.8% Household cleaning Home & Garden
12 Rubbermaid Rubbermaid 254 0.0% Household cleaning Home & Garden
13 Lysol Lysol 232 0.0% Household cleaning Home & Garden
14 Purex (laundry detergent) Purex (laundry detergent) 129 0.0% Household cleaning Home & Garden
15 Dreft Dreft 26 0.0% Household cleaning Home & Garden
16 Finish Dishwashing Finish Dishwashing 19 0.0% Household cleaning Home & Garden
17 OMO Brasil OMO Brasil 7 0.0% Household cleaning Home & Garden

Frequently asked questions

How is this Top 17 list compiled?

Rascasse aggregates anonymized search-behavior signals across Italy and ranks each household cleaning by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest household cleaning in Italy?

Casabella currently leads with an estimated audience of 407,836 people in Italy.

Methodology

Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.

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Home & Garden · More audiences in Italy