Rascasse Audience Intelligence

Contemporary art gallery Audience in Germany

A data profile of the people who buy, follow and care about Contemporary art gallery in Germany — modelled from more than twelve digital signal sources. Contemporary art gallery has an estimated audience of 1,585,374 people in Germany.

#103among Touchpoint in Germany#54in Arts & Culture

The average Contemporary art gallery fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Art exhibition, Abstract art, Modern art, with strongest over-indexing on Art exhibition (7.97× the country average).

Demographically, the Contemporary art gallery audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Contemporary art gallery fan in Germany is more female, around 37.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Art exhibition.

Category: Arts & Culture · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Contemporary art gallery profile in Germany.

Audience size
1.6M
in Germany
Gender
59.4%♀
40.6% male
Age
37.7
average years
Country rank
#4240
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Contemporary art gallery fans

59.4% are female, 40.6% are male, average age 37.7.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Contemporary art gallery audience in Germany
MetricValue
Female59.4%
Male40.6%
Average age37.7
Estimated audience size1,585,374
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Contemporary art gallery audience in Germany
Age bracketShare%
16-1922%
20-2921%
30-3921%
40-4920%
50+16%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Contemporary art gallery audience comes from Germany.

Worldwide audience distribution share by country for Contemporary art gallery
CountryShare
United States13.5%
China12.8%
Japan10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Contemporary art gallery audience in Germany is strongest.

Fig. 05

Top regions by affinity

Contemporary art gallery fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.49×
02Brandenburg~60K1.18×
03Hamburg~40K1.17×
04Schleswig-Holstein~60K1.08×
05Bremen~10K1.05×
06Saarland~20K1.03×
07Rheinland-Pfalz~80K1.01×
08Sachsen~80K1.00×
09Thüringen~40K1.00×
10Mecklenburg-Vorpommern~30K1.00×
11Sachsen-Anhalt~40K0.99×
12Niedersachsen~100K0.89×
13Hessen~100K0.88×
14Baden-Württemberg~200K0.85×
15Bayern~200K0.83×
16Nordrhein-Westfalen~300K0.81×
Fig. 06

Affinity by region

Affinity by region — Contemporary art gallery, Germany
0.81×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Contemporary art gallery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Contemporary art gallery audience
#·InterestCategoryAffinity×
01Cristal (wine)Food & Beverages12.67×
02Art exhibitionArts & Culture7.97×
03TrendsettersPolitics & Society7.14×
04Abstract artArts & Culture7.13×
05Art CollectingArts & Culture6.89×
06Acrylic paintArts & Culture6.06×
07CupraCars & Mobility6.03×
08Oil paintingArts & Culture5.82×
09Digital illustrationArts & Culture5.38×
10Watercolor paintingArts & Culture5.15×
11Art museumArts & Culture4.67×
12PaintHome & Garden4.41×
13Digital artArts & Culture4.20×
14Modern artArts & Culture4.01×
15Contemporary artArts & Culture3.98×
16VerivoxShopping3.74×
17Fashion showFashion & Accessoires3.20×
18Home Interior DesignHome & Garden2.68×
19MuseumArts & Culture2.60×
20TagesschauMovies & TV1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Contemporary art gallery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Contemporary art gallery audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.30×
Design AffinityPREMIUM1.84×
IndulgenceJOY1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Contemporary art gallery audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.88×
Social Media UsageJOY0.93×
SpiritualityBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Contemporary art gallery have in Germany?

Contemporary art gallery has an estimated audience of 1,585,374 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Contemporary art gallery fans?

59.4% of Contemporary art gallery fans are female, 40.6% are male, with an average age of 37.7 years.

03

Which brands do Contemporary art gallery fans like most?

Contemporary art gallery fans show strongest brand affinity for Art exhibition (7.97×), Abstract art (7.13×), and Modern art (4.01×) over the country average.

04

Where do Contemporary art gallery fans live in Germany?

Contemporary art gallery fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Contemporary art gallery fans also like?

Beyond Contemporary art gallery itself, the audience over-indexes on Abstract art (7.13×), Modern art (4.01×), Contemporary art (3.98×), and Oil painting (5.82×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in Germany

See Contemporary art gallery audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Contemporary art gallery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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