Contemporary art gallery Audience in Germany
Contemporary art gallery has an estimated audience of 1,585,374 people in Germany. 59.4% are female, 40.6% are male, average age 37.7. Top regions: Berlin, Bayern, Brandenburg. Top brand affinities: Art exhibition, Abstract art, Modern art, Contemporary art, Oil painting.
The average Contemporary art gallery fan in Germany is 37.7 years old, more female, and lives primarily in Berlin. The audience is concentrated in Berlin, Bayern, Brandenburg. Top brand affinities include Art exhibition, Abstract art, Modern art, with strongest over-indexing on Art exhibition (7.97× the country average). Demographically, the Contemporary art gallery audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Touchpoint
Demographics of Contemporary art gallery fans
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 37.7 |
| Estimated audience size | 1,585,374 |
Audience persona
The typical Contemporary art gallery fan in Germany is more female, around 37.7 years old, with strong Sustainability tendencies and a notable affinity for Art exhibition.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 151,269 | 2.13× |
| Bayern | 91,084 | 0.36× |
| Brandenburg | 87,545 | 1.78× |
| Baden-Württemberg | 83,802 | 0.39× |
| Nordrhein-Westfalen | 81,843 | 0.24× |
| Rheinland-Pfalz | 81,575 | 1.03× |
| Niedersachsen | 76,863 | 0.5× |
| Sachsen | 75,917 | 0.98× |
| Schleswig-Holstein | 74,645 | 1.31× |
| Hessen | 62,479 | 0.52× |
| Hamburg | 58,585 | 1.64× |
| Thüringen | 38,240 | 0.95× |
| Saarland | 32,471 | 1.67× |
| Bremen | 31,865 | 2.35× |
| Sachsen-Anhalt | 27,854 | 0.68× |
| Mecklenburg-Vorpommern | 24,498 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Art exhibition | 7.97× | Arts & Culture |
| Abstract art | 7.13× | Arts & Culture |
| Modern art | 4.01× | Arts & Culture |
| Contemporary art | 3.98× | Arts & Culture |
| Oil painting | 5.82× | Arts & Culture |
| Watercolor painting | 5.15× | Arts & Culture |
| Digital illustration | 5.38× | Arts & Culture |
| Art museum | 4.67× | Arts & Culture |
| Cupra | 6.03× | Cars & Mobility |
| Digital art | 4.2× | Arts & Culture |
| Paint | 4.41× | Home & Garden |
| Tagesschau | 1.72× | Movies & TV |
| Cristal (wine) | 12.67× | Food & Beverages |
| Art Collecting | 6.89× | Arts & Culture |
| Trendsetters | 7.14× | Politics & Society |
| Fashion show | 3.2× | Fashion & Accessoires |
| Museum | 2.6× | Arts & Culture |
| Home Interior Design | 2.68× | Home & Garden |
| Acrylic paint | 6.06× | Arts & Culture |
| Automotive design | 2.76× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.85 |
| Urban Lifestyle | OPEN | 1.7 |
| DIY Mentality | THRILL | 1.68 |
| Travelling | THRILL | 1.58 |
| Design Affinity | PREMIUM | 1.55 |
| Indulgence | JOY | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.5% |
| China | 12.8% |
| Japan | 10.2% |
See Contemporary art gallery audiences in other countries
- Contemporary art gallery — United States
- Contemporary art gallery — United Kingdom
- Contemporary art gallery — France
- Contemporary art gallery — Italy
- Contemporary art gallery — Spain
- Contemporary art gallery — Brazil
- Contemporary art gallery — Japan
- Contemporary art gallery — South Korea
- Contemporary art gallery — India
More Arts & Culture audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Contemporary art gallery have in Germany?
Contemporary art gallery has an estimated audience of 1,585,374 people in Germany, concentrated in Berlin and Bayern.
What is the gender split and age of Contemporary art gallery fans?
59.4% of Contemporary art gallery fans are female, 40.6% are male, with an average age of 37.7 years.
Which brands do Contemporary art gallery fans like most?
Contemporary art gallery fans show strongest brand affinity for Art exhibition (7.97×), Abstract art (7.13×), and Modern art (4.01×) over the country average.
Where do Contemporary art gallery fans live in Germany?
Contemporary art gallery fans in Germany are most concentrated in Berlin (reach 151,269), Bayern (reach 91,084), and Brandenburg (reach 87,545). These three regions account for the largest share of the active audience.
What other brands do Contemporary art gallery fans also like?
Beyond Contemporary art gallery itself, the audience over-indexes on Abstract art (7.13×), Modern art (4.01×), Contemporary art (3.98×), and Oil painting (5.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Contemporary art gallery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.