Rascasse Audience Intelligence

LOEWE Target Market in United States

A data profile of the people who buy, follow and care about LOEWE in United States — modelled from more than twelve digital signal sources. LOEWE has an estimated audience of 1,674,405 people in United States.

#44among Luxury fashion in United States#1692among Brand in United States#721in Fashion & Accessoires

The average LOEWE fan in United States is 35.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Longchamp, Bottega Veneta, Jimmy Choo, with strongest over-indexing on Longchamp (22.45× the country average).

Demographically, the LOEWE audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical LOEWE fan in United States is more female, around 35.4 years old, with strong Indulgence tendencies and a notable affinity for Longchamp.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the LOEWE profile in United States.

Audience size
1.7M
in United States
Gender
65.1%♀
34.9% male
Age
35.4
average years
Country rank
#16342
Brand in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of LOEWE

65.1% are female, 34.9% are male, average age 35.4.

Fig. 02

Gender split

65.1%
Female
34.9%
Male
Demographic split for LOEWE audience in United States
MetricValue
Female65.1%
Male34.9%
Average age35.4
Estimated audience size1,674,405
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the LOEWE audience in United States
Age bracketShare%
16-1927%
20-2924%
30-3919%
40-4917%
50+13%
Fig. 04

Worldwide distribution

9.2%

of the worldwide LOEWE audience comes from United States.

Worldwide audience distribution share by country for LOEWE
CountryShare
Japan16.2%
Germany11.3%
China11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the LOEWE audience in United States is strongest.

Fig. 05

Top regions by affinity

LOEWE customers by region in United States
#RegionReachAffinity×
01New York~300K3.39×
02Hawaii~20K3.20×
03Washington, District of Columbia~10K2.69×
04California~500K2.39×
05New Jersey~90K2.09×
06Massachusetts~60K1.79×
07Nevada~30K1.66×
08Florida~200K1.54×
09Maryland~40K1.50×
10Illinois~80K1.46×
11Washington~50K1.41×
12Georgia~70K1.37×
13Connecticut~20K1.32×
14Texas~200K1.26×
15Virginia~50K1.22×
16Rhode Island~6K1.07×
17Pennsylvania~60K1.00×
18Delaware~5K0.98×
19North Carolina~40K0.86×
20Oregon~20K0.85×
21Arizona~30K0.82×
22Michigan~40K0.80×
23Colorado~20K0.77×
24Louisiana~20K0.77×
25Tennessee~20K0.71×
26South Carolina~20K0.70×
27New Hampshire~5K0.70×
28Alaska~3K0.70×
29Vermont~2K0.69×
30Maine~4K0.66×
31Ohio~30K0.65×
32Alabama~20K0.65×
33Mississippi~9K0.62×
34Missouri~20K0.60×
35Minnesota~10K0.60×
36Utah~9K0.60×
37Arkansas~9K0.60×
38Indiana~20K0.59×
39Oklahoma~10K0.57×
40Kentucky~10K0.56×
41New Mexico~5K0.54×
42North Dakota~2K0.52×
43Wisconsin~10K0.51×
44West Virginia~4K0.51×
45Kansas~7K0.50×
46Idaho~4K0.48×
47Montana~2K0.48×
48Nebraska~4K0.47×
49South Dakota~2K0.46×
50Iowa~6K0.42×
Fig. 06

Affinity by region

Affinity by region — LOEWE, United States
0.42×1.00×3.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the LOEWE audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for LOEWE audience
#·InterestCategoryAffinity×
01LongchampFashion & Accessoires22.45×
02GoyardFashion & Accessoires17.96×
03MoschinoFashion & Accessoires16.52×
04Jimmy ChooFashion & Accessoires16.20×
05Christian LouboutinFashion & Accessoires15.95×
06Rick OwensFashion & Accessoires15.94×
07Alexander McQueen (brand)Fashion & Accessoires14.88×
08Bottega VenetaFashion & Accessoires14.87×
09Maison MargielaFashion & Accessoires14.64×
10Miu MiuFashion & Accessoires13.44×
11Acne StudiosFashion & Accessoires13.05×
12BulgariFashion & Accessoires10.35×
13VersaceFashion & Accessoires9.68×
14PradaFashion & Accessoires7.46×
15Ralph LaurenFashion & Accessoires6.71×
16MilanTravel & Leisure6.71×
17HermèsFashion & Accessoires6.51×
18Louis VuittonFashion & Accessoires5.84×
19LeatherFashion & Accessoires3.88×
20NordstromShopping3.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the LOEWE audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by LOEWE audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.41×
Luxury OrientationPREMIUM2.40×
Price SensitivityPREMIUM2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by LOEWE audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.63×
TraditionCONSERVATISM0.72×
Need for SecurityCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is LOEWE's target market in United States?

LOEWE's target market in United States covers an estimated 1,674,405 people, concentrated in California and New York.

02

What is the gender split and age of LOEWE customers?

65.1% of the LOEWE audience are female, 34.9% are male, with an average age of 35.4 years.

03

Which brands do LOEWE fans like most?

LOEWE fans show strongest brand affinity for Longchamp (22.45×), Bottega Veneta (14.87×), and Jimmy Choo (16.2×) over the country average.

04

Where do LOEWE fans live in United States?

LOEWE fans in United States are most concentrated in California (reach ~500K), New York (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do LOEWE fans also like?

Beyond LOEWE itself, the audience over-indexes on Bottega Veneta (14.87×), Jimmy Choo (16.2×), Christian Louboutin (15.95×), and Louis Vuitton (5.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury fashion audiences in United States

See LOEWE audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for LOEWE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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