LOEWE Audience in United States

LOEWE logo

LOEWE has an estimated audience of 1,709,716 people in United States. 65.5% are female, 34.5% are male, average age 35.3. Top regions: California, New York, Texas. Top brand affinities: Kia Sportage, Koenigsegg, Bottega Veneta, El Corte Inglés, Jimmy Choo.

The average LOEWE fan in United States is 35.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Kia Sportage, Koenigsegg, Bottega Veneta, with strongest over-indexing on Kia Sportage (30.15× the country average). Demographically, the LOEWE audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Demographics of LOEWE fans

Demographic split for LOEWE audience in United States
MetricValue
Female65.5%
Male34.5%
Average age35.3
Estimated audience size1,709,716

Audience persona

The typical LOEWE fan in United States is more female, around 35.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for LOEWE in United States
RegionReachAffinity
California477,4702.54×
New York344,2803.6×
Texas191,9381.31×
Florida180,9091.56×
New Jersey93,9392.16×
Illinois82,9441.46×
Georgia74,0241.41×
Massachusetts62,2621.85×
Pennsylvania59,6241.04×
Virginia52,1501.25×
Washington49,6121.45×
North Carolina45,3960.88×
Maryland45,0491.53×
Michigan35,7790.8×
Ohio34,8540.66×
Arizona27,8630.8×
Nevada27,0921.64×
Tennessee24,4270.71×
Hawaii22,9983.13×
Connecticut22,9761.34×
Colorado21,1970.79×
South Carolina18,1500.71×
Indiana18,1380.58×
Oregon17,1850.88×
Louisiana16,8440.76×
Missouri16,5420.6×
Alabama14,9640.63×
Minnesota14,4890.59×
Washington, District of Columbia14,2012.76×
Wisconsin12,5570.49×
Kentucky11,7880.55×
Oklahoma10,4100.55×
Utah8,9400.58×
Mississippi8,1460.58×
Arkansas7,9820.57×
Kansas6,2660.47×
Rhode Island5,7401.05×
Iowa5,2980.38×
New Hampshire4,4980.67×
Delaware4,4390.94×
New Mexico4,1100.48×
Maine3,8240.62×
Nebraska3,5510.41×
Idaho3,4600.4×
West Virginia3,1740.4×
Alaska2,0470.56×
Vermont1,8220.61×
Montana1,6130.34×
North Dakota1,2590.36×
South Dakota1,1240.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for LOEWE audience
BrandAffinityCategory
Kia Sportage30.15×Cars & Mobility
Koenigsegg32.79×Cars & Mobility
Bottega Veneta16.16×Fashion & Accessoires
El Corte Inglés29.99×Shopping
Jimmy Choo16.6×Fashion & Accessoires
Longchamp21.62×Fashion & Accessoires
Louis Vuitton6.53×Fashion & Accessoires
Rick Owens19.42×Fashion & Accessoires
Maison Margiela17.4×Fashion & Accessoires
Prada9.37×Fashion & Accessoires
Christian Louboutin15.35×Fashion & Accessoires
Indeed.com4.28×Business & Career
Google Maps4.05×Internet & Social Media
Miu Miu15.41×Fashion & Accessoires
Versace9.33×Fashion & Accessoires
Bulgari12.17×Fashion & Accessoires
Financial Times16.19×News
Moschino18.2×Fashion & Accessoires
Diane von Fürstenberg22.01×Fashion & Accessoires
Honda HR-V20.1×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by LOEWE audience
TraitClusterScore
Luxury OrientationPREMIUM2.88
IndulgenceJOY2.17
Design AffinityPREMIUM1.95
Pet OwnershipJOY1.58
Quality AwarenessPREMIUM1.54
LGBTQ+ IdentityOPEN1.5

Worldwide distribution

Worldwide audience distribution share by country for LOEWE
CountryShare
Japan15.9%
Germany11.9%
United States9.6%

See LOEWE audiences in other countries

More Luxury fashion audiences in United States

Frequently asked questions

How many fans does LOEWE have in United States?

LOEWE has an estimated audience of 1,709,716 people in United States, concentrated in California and New York.

What is the gender split and age of LOEWE fans?

65.5% of LOEWE fans are female, 34.5% are male, with an average age of 35.3 years.

Which brands do LOEWE fans like most?

LOEWE fans show strongest brand affinity for Kia Sportage (30.15×), Koenigsegg (32.79×), and Bottega Veneta (16.16×) over the country average.

Where do LOEWE fans live in United States?

LOEWE fans in United States are most concentrated in California (reach 477,470), New York (reach 344,280), and Texas (reach 191,938). These three regions account for the largest share of the active audience.

What other brands do LOEWE fans also like?

Beyond LOEWE itself, the audience over-indexes on Koenigsegg (32.79×), Bottega Veneta (16.16×), El Corte Inglés (29.99×), and Jimmy Choo (16.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for LOEWE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.