Mineralogy Audience in Germany
Mineralogy has an estimated audience of 251,329 people in Germany. 65.3% are female, 34.7% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Western Union, Sapphire, Allgäu, Christian Bale, Rimowa.
The average Mineralogy fan in Germany is 42.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Western Union, Sapphire, Allgäu, with strongest over-indexing on Western Union (12.96× the country average). Demographically, the Mineralogy audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Pet Ownership, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Mineralogy fans
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 42.6 |
| Estimated audience size | 251,329 |
Audience persona
The typical Mineralogy fan in Germany is more female, around 42.6 years old, with strong Pet Ownership tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 41,901 | 0.76× |
| Baden-Württemberg | 35,010 | 1.02× |
| Bayern | 30,924 | 0.77× |
| Niedersachsen | 17,412 | 0.71× |
| Hessen | 17,307 | 0.9× |
| Sachsen | 12,582 | 1.02× |
| Berlin | 10,384 | 0.92× |
| Rheinland-Pfalz | 9,502 | 0.75× |
| Thüringen | 7,114 | 1.11× |
| Brandenburg | 6,404 | 0.82× |
| Schleswig-Holstein | 5,661 | 0.63× |
| Hamburg | 5,355 | 0.94× |
| Sachsen-Anhalt | 5,182 | 0.8× |
| Saarland | 5,034 | 1.63× |
| Bremen | 4,850 | 2.26× |
| Mecklenburg-Vorpommern | 4,557 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 12.96× | Business & Career |
| Sapphire | 31.25× | Fashion & Accessoires |
| Allgäu | 11.45× | Travel & Leisure |
| Christian Bale | 17.05× | Movies & TV |
| Rimowa | 15.63× | Fashion & Accessoires |
| Public administration | 12.74× | Business & Career |
| Lake Constance | 11.12× | Travel & Leisure |
| Real property | 5.97× | Home & Garden |
| RWTH Aachen University | 16.17× | Business & Career |
| Pillow | 6.07× | Home & Garden |
| Ryanair | 3.05× | Travel & Leisure |
| Gary Oldman | 11.74× | Movies & TV |
| Pets | 1.75× | Pets & Animals |
| Blood vessel | 16.54× | Health |
| Etsy | 3.11× | Fashion & Accessoires |
| Viber | 10.4× | Internet & Social Media |
| Italo disco | 7.67× | Music & Radio |
| Handmade jewelry | 3.72× | Fashion & Accessoires |
| Berghain | 9.96× | Music & Radio |
| Do it yourself (DIY) | 1.79× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.87 |
| Extroversion | THRILL | 1.81 |
| Design Affinity | PREMIUM | 1.81 |
| Urban Lifestyle | OPEN | 1.7 |
| Sports Activity | POWER | 1.67 |
| Mindfulness | BALANCE | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.4% |
| Vietnam | 12.2% |
| United Kingdom | 5.6% |
See Mineralogy audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Mineralogy have in Germany?
Mineralogy has an estimated audience of 251,329 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Mineralogy fans?
65.3% of Mineralogy fans are female, 34.7% are male, with an average age of 42.6 years.
Which brands do Mineralogy fans like most?
Mineralogy fans show strongest brand affinity for Western Union (12.96×), Sapphire (31.25×), and Allgäu (11.45×) over the country average.
Where do Mineralogy fans live in Germany?
Mineralogy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 41,901), Baden-Württemberg (reach 35,010), and Bayern (reach 30,924). These three regions account for the largest share of the active audience.
What other brands do Mineralogy fans also like?
Beyond Mineralogy itself, the audience over-indexes on Sapphire (31.25×), Allgäu (11.45×), Christian Bale (17.05×), and Rimowa (15.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mineralogy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.