Amethyst Audience in Germany
Amethyst has an estimated audience of 254,601 people in Germany. 70.9% are female, 29.1% are male, average age 36.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Polishing, Geology, Lapis lazuli, Organic compound, Mineralogy.
The average Amethyst fan in Germany is 36.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Polishing, Geology, Lapis lazuli, with strongest over-indexing on Polishing (7.68× the country average). Demographically, the Amethyst audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Amethyst fans
| Metric | Value |
|---|---|
| Female | 70.9% |
| Male | 29.1% |
| Average age | 36.0 |
| Estimated audience size | 254,601 |
Audience persona
The typical Amethyst fan in Germany is more female, around 36.0 years old, with strong Mindfulness tendencies and a notable affinity for Polishing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 57,067 | 1.02× |
| Bayern | 47,008 | 1.15× |
| Baden-Württemberg | 37,825 | 1.09× |
| Niedersachsen | 25,082 | 1.01× |
| Hessen | 20,103 | 1.04× |
| Rheinland-Pfalz | 13,349 | 1.05× |
| Sachsen | 13,089 | 1.05× |
| Berlin | 12,109 | 1.06× |
| Schleswig-Holstein | 10,011 | 1.1× |
| Brandenburg | 6,656 | 0.84× |
| Hamburg | 6,244 | 1.09× |
| Thüringen | 5,739 | 0.88× |
| Sachsen-Anhalt | 5,489 | 0.83× |
| Mecklenburg-Vorpommern | 4,485 | 0.92× |
| Saarland | 3,000 | 0.96× |
| Bremen | 1,975 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Polishing | 7.68× | Home & Garden |
| Geology | 18.18× | Politics & Society |
| Lapis lazuli | 40.74× | Fashion & Accessoires |
| Organic compound | 11.46× | Home & Garden |
| Mineralogy | 24.59× | Business & Career |
| Moonstone (gemstone) | 24.32× | Politics & Society |
| Obsidian | 24.06× | Home & Garden |
| Crystal healing | 10.56× | Health |
| Turquoise | 25.93× | Fashion & Accessoires |
| Body piercing | 4.66× | Fashion & Accessoires |
| Art jewelry | 4.86× | Fashion & Accessoires |
| Earring | 3.74× | Fashion & Accessoires |
| Ring (jewellery) | 3.51× | Fashion & Accessoires |
| Wedding ring | 3.5× | Fashion & Accessoires |
| Necklace | 3.86× | Fashion & Accessoires |
| Jewelry design | 4.28× | Fashion & Accessoires |
| Engagement ring | 3.25× | Fashion & Accessoires |
| Hermès | 1.91× | Fashion & Accessoires |
| Bangle | 11.69× | Fashion & Accessoires |
| Netto Marken-Discount | 1.51× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.15 |
| Sustainability | BALANCE | 1.95 |
| Pet Ownership | JOY | 1.78 |
| DIY Mentality | THRILL | 1.56 |
| Design Affinity | PREMIUM | 1.54 |
| Creativity | OPEN | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| Vietnam | 9.0% |
| United Kingdom | 4.3% |
See Amethyst audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Amethyst have in Germany?
Amethyst has an estimated audience of 254,601 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Amethyst fans?
70.9% of Amethyst fans are female, 29.1% are male, with an average age of 36.0 years.
Which brands do Amethyst fans like most?
Amethyst fans show strongest brand affinity for Polishing (7.68×), Geology (18.18×), and Lapis lazuli (40.74×) over the country average.
Where do Amethyst fans live in Germany?
Amethyst fans in Germany are most concentrated in Nordrhein-Westfalen (reach 57,067), Bayern (reach 47,008), and Baden-Württemberg (reach 37,825). These three regions account for the largest share of the active audience.
What other brands do Amethyst fans also like?
Beyond Amethyst itself, the audience over-indexes on Geology (18.18×), Lapis lazuli (40.74×), Organic compound (11.46×), and Mineralogy (24.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Amethyst. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.