Mineralogy Audience in United States

Mineralogy logo

Mineralogy has an estimated audience of 3,656,794 people in United States. 70.3% are female, 29.7% are male, average age 40.7. Top regions: Texas, California, Illinois. Top brand affinities: Bank account, Natural rubber, Collectable, Throne of Glass, Hibachi.

The average Mineralogy fan in United States is 40.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Illinois. Top brand affinities include Bank account, Natural rubber, Collectable, with strongest over-indexing on Bank account (3.64× the country average). Demographically, the Mineralogy audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Quality Awareness, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Mineralogy fans

Demographic split for Mineralogy audience in United States
MetricValue
Female70.3%
Male29.7%
Average age40.7
Estimated audience size3,656,794

Audience persona

The typical Mineralogy fan in United States is more female, around 40.7 years old, with strong Quality Awareness tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Mineralogy in United States
RegionReachAffinity
Texas453,0071.44×
California360,7930.9×
Illinois346,0162.84×
North Carolina235,7032.14×
Florida178,7560.72×
New York168,1640.82×
Pennsylvania95,8410.78×
Michigan90,1260.94×
Virginia87,6490.98×
Georgia86,9740.77×
Ohio81,7210.73×
Arizona79,4551.06×
Washington69,8510.95×
Colorado65,5591.14×
New Jersey60,8980.65×
Massachusetts60,3320.84×
Indiana59,6950.89×
Maryland53,0520.84×
Tennessee52,7660.72×
Missouri51,1090.87×
Wisconsin49,9790.91×
Minnesota47,4900.91×
Oklahoma44,3451.09×
Oregon40,6770.97×
Louisiana40,3400.86×
Kentucky35,8840.78×
South Carolina35,5170.65×
Alabama34,7340.68×
Utah31,6120.97×
Nevada28,4670.8×
Connecticut27,1570.74×
Arkansas24,1840.8×
New Mexico23,2991.27×
Kansas22,4880.78×
Idaho20,7531.13×
Iowa20,5270.68×
Mississippi18,1480.6×
Montana16,2921.61×
West Virginia14,0460.82×
South Dakota12,0601.43×
Maine11,9130.91×
Hawaii11,5640.74×
Washington, District of Columbia11,5621.05×
Alaska11,2131.43×
New Hampshire10,8020.75×
Nebraska10,5770.58×
North Dakota10,1771.35×
Rhode Island9,6850.83×
Wyoming9,0901.68×
Vermont8,7931.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mineralogy audience
BrandAffinityCategory
Bank account3.64×Business & Career
Natural rubber2.87×Cars & Mobility
Collectable2.01×Kids & Family
Throne of Glass7.4×Literature
Hibachi7.52×Food & Beverages
Home equity1.75×Home & Garden
Mathcore6.77×Music & Radio
Fairy godmother6.03×Literature
Nationality1.7×Politics & Society
Historic site3.24×Arts & Culture
Birthday Gifts2.3×Kids & Family
Goop3.82×Internet & Social Media
Unique Gifts1.69×Shopping
3D printing1.81×Technology & Electronics
Governor of Michigan5.03×Politics & Society
Hipster6.11×Politics & Society
JDSU1.71×Business & Career
Home staging2.87×Home & Garden
Vocal harmony2.37×Music & Radio
Mothercare1.67×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mineralogy audience
TraitClusterScore
Quality AwarenessPREMIUM2.2
MindfulnessBALANCE1.95
DIY MentalityTHRILL1.86
Design AffinityPREMIUM1.72
SustainabilityBALANCE1.71
SpiritualityBALANCE1.57

Worldwide distribution

Worldwide audience distribution share by country for Mineralogy
CountryShare
United States29.4%
Vietnam12.2%
United Kingdom5.6%

See Mineralogy audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Mineralogy have in United States?

Mineralogy has an estimated audience of 3,656,794 people in United States, concentrated in Texas and California.

What is the gender split and age of Mineralogy fans?

70.3% of Mineralogy fans are female, 29.7% are male, with an average age of 40.7 years.

Which brands do Mineralogy fans like most?

Mineralogy fans show strongest brand affinity for Bank account (3.64×), Natural rubber (2.87×), and Collectable (2.01×) over the country average.

Where do Mineralogy fans live in United States?

Mineralogy fans in United States are most concentrated in Texas (reach 453,007), California (reach 360,793), and Illinois (reach 346,016). These three regions account for the largest share of the active audience.

What other brands do Mineralogy fans also like?

Beyond Mineralogy itself, the audience over-indexes on Natural rubber (2.87×), Collectable (2.01×), Throne of Glass (7.4×), and Hibachi (7.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mineralogy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.