Mineralogy Audience in United States

Mineralogy logo

Mineralogy has an estimated audience of 3,656,794 people in United States. 70.3% are female, 29.7% are male, average age 40.7. Top regions: Texas, California, Illinois. Top brand affinities: Indeed.com, Google Maps, Capital One, Diabetes mellitus awareness, Enterprise Rent-A-Car.

The average Mineralogy fan in United States is 40.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Illinois. Top brand affinities include Indeed.com, Google Maps, Capital One, with strongest over-indexing on Indeed.com (5.48× the country average). Demographically, the Mineralogy audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Quality Awareness, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Mineralogy fans

Demographic split for Mineralogy audience in United States
MetricValue
Female70.3%
Male29.7%
Average age40.7
Estimated audience size3,656,794

Audience persona

The typical Mineralogy fan in United States is more female, around 40.7 years old, with strong Quality Awareness tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for Mineralogy in United States
RegionReachAffinity
Texas453,0071.44×
California360,7930.9×
Illinois346,0162.84×
North Carolina235,7032.14×
Florida178,7560.72×
New York168,1640.82×
Pennsylvania95,8410.78×
Michigan90,1260.94×
Virginia87,6490.98×
Georgia86,9740.77×
Ohio81,7210.73×
Arizona79,4551.06×
Washington69,8510.95×
Colorado65,5591.14×
New Jersey60,8980.65×
Massachusetts60,3320.84×
Indiana59,6950.89×
Maryland53,0520.84×
Tennessee52,7660.72×
Missouri51,1090.87×
Wisconsin49,9790.91×
Minnesota47,4900.91×
Oklahoma44,3451.09×
Oregon40,6770.97×
Louisiana40,3400.86×
Kentucky35,8840.78×
South Carolina35,5170.65×
Alabama34,7340.68×
Utah31,6120.97×
Nevada28,4670.8×
Connecticut27,1570.74×
Arkansas24,1840.8×
New Mexico23,2991.27×
Kansas22,4880.78×
Idaho20,7531.13×
Iowa20,5270.68×
Mississippi18,1480.6×
Montana16,2921.61×
West Virginia14,0460.82×
South Dakota12,0601.43×
Maine11,9130.91×
Hawaii11,5640.74×
Washington, District of Columbia11,5621.05×
Alaska11,2131.43×
New Hampshire10,8020.75×
Nebraska10,5770.58×
North Dakota10,1771.35×
Rhode Island9,6850.83×
Wyoming9,0901.68×
Vermont8,7931.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mineralogy audience
BrandAffinityCategory
Indeed.com5.48×Business & Career
Google Maps4.92×Internet & Social Media
Capital One3.91×Business & Career
Diabetes mellitus awareness5.8×Health
Enterprise Rent-A-Car5.2×Cars & Mobility
Google News4.95×News
Autism Awareness7.82×Health
Do it yourself (DIY)2.67×Home & Garden
Stitch!7.82×Movies & TV
DuckDuckGo6.39×Internet & Social Media
Singer-songwriter2.82×Music & Radio
Microblogging5.89×Technology & Electronics
Beetlejuice3.19×Movies & TV
Circle K4.55×Shopping
Apple Store5.02×Shopping
Real property3.38×Home & Garden
Jollibee6.59×Food & Beverages
StubHub5.34×Travel & Leisure
Superman1.56×Movies & TV
Zac Efron5.31×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mineralogy audience
TraitClusterScore
Quality AwarenessPREMIUM2.2
MindfulnessBALANCE1.95
DIY MentalityTHRILL1.86
Design AffinityPREMIUM1.72
SustainabilityBALANCE1.71
SpiritualityBALANCE1.57

Worldwide distribution

Worldwide audience distribution share by country for Mineralogy
CountryShare
United States29.4%
Vietnam12.2%
United Kingdom5.6%

See Mineralogy audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Mineralogy have in United States?

Mineralogy has an estimated audience of 3,656,794 people in United States, concentrated in Texas and California.

What is the gender split and age of Mineralogy fans?

70.3% of Mineralogy fans are female, 29.7% are male, with an average age of 40.7 years.

Which brands do Mineralogy fans like most?

Mineralogy fans show strongest brand affinity for Indeed.com (5.48×), Google Maps (4.92×), and Capital One (3.91×) over the country average.

Where do Mineralogy fans live in United States?

Mineralogy fans in United States are most concentrated in Texas (reach 453,007), California (reach 360,793), and Illinois (reach 346,016). These three regions account for the largest share of the active audience.

What other brands do Mineralogy fans also like?

Beyond Mineralogy itself, the audience over-indexes on Google Maps (4.92×), Capital One (3.91×), Diabetes mellitus awareness (5.8×), and Enterprise Rent-A-Car (5.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mineralogy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.