Rascasse Audience Intelligence

Sapphire Audience in United States

A data profile of the people who buy, follow and care about Sapphire in United States — modelled from more than twelve digital signal sources. Sapphire has an estimated audience of 5,550,686 people in United States.

#3538among Topic in United States#288in Fashion & Accessoires

The average Sapphire fan in United States is 38.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Pennsylvania, Texas.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sapphire profile in United States.

Audience size
5.6M
in United States
Gender
69.2%♀
30.8% male
Age
38.8
average years
Country rank
#6103
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sapphire fans

69.2% are female, 30.8% are male, average age 38.8.

Fig. 02

Gender split

69.2%
Female
30.8%
Male
Demographic split for Sapphire audience in United States
MetricValue
Female69.2%
Male30.8%
Average age38.8
Estimated audience size5,550,686
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Sapphire audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3918%
40-4920%
50+20%
Fig. 04

Worldwide distribution

16.3%

of the worldwide Sapphire audience comes from United States.

Worldwide audience distribution share by country for Sapphire
CountryShare
United States16.3%
India5.8%
Vietnam5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sapphire audience in United States is strongest.

Fig. 05

Top regions by affinity

Sapphire fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~600K3.04×
02Nevada~100K2.24×
03Montana~20K1.29×
04California~700K1.14×
05New York~300K1.12×
06Georgia~200K1.07×
07Washington~100K1.07×
08South Carolina~90K1.07×
09North Carolina~200K1.06×
10Texas~500K1.05×
11New Jersey~100K1.01×
12Virginia~100K1.01×
13Oregon~60K1.01×
14Alaska~10K1.01×
15Maryland~100K1.00×
16Utah~50K0.99×
17Mississippi~40K0.98×
18Delaware~10K0.98×
19Ohio~200K0.97×
20Louisiana~70K0.96×
21Idaho~30K0.96×
22Oklahoma~60K0.95×
23Florida~400K0.94×
24Arkansas~40K0.93×
25Illinois~200K0.92×
26Tennessee~100K0.92×
27Missouri~80K0.92×
28Hawaii~20K0.92×
29Michigan~100K0.91×
30Washington, District of Columbia~20K0.91×
31Arizona~100K0.90×
32Indiana~90K0.90×
33Kansas~40K0.90×
34Rhode Island~20K0.90×
35Alabama~70K0.89×
36New Mexico~20K0.89×
37West Virginia~20K0.88×
38Minnesota~70K0.87×
39Connecticut~50K0.87×
40Colorado~80K0.86×
41Kentucky~60K0.86×
42Massachusetts~90K0.85×
43North Dakota~10K0.85×
44Wisconsin~70K0.83×
45South Dakota~10K0.83×
46Maine~20K0.82×
47Iowa~40K0.81×
48Nebraska~20K0.80×
49New Hampshire~20K0.79×
50Vermont~8K0.78×
Fig. 06

Affinity by region

Affinity by region — Sapphire, United States
0.78×1.00×3.04×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sapphire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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