Blue (Color) Audience in Germany
Blue (Color) has an estimated audience of 1,148,883 people in Germany. 56.3% are female, 43.7% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Sapphire, Tagesschau, CHECK24, Pets.
The average Blue (Color) fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Sapphire, Tagesschau, with strongest over-indexing on Western Union (10.85× the country average). Demographically, the Blue (Color) audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Blue (Color) fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 36.8 |
| Estimated audience size | 1,148,883 |
Audience persona
The typical Blue (Color) fan in Germany is more female, around 36.8 years old, with strong Indulgence tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 290,221 | 1.15× |
| Bayern | 167,686 | 0.91× |
| Baden-Württemberg | 161,100 | 1.03× |
| Niedersachsen | 116,412 | 1.04× |
| Hessen | 89,492 | 1.02× |
| Sachsen | 62,065 | 1.1× |
| Rheinland-Pfalz | 56,085 | 0.97× |
| Berlin | 49,357 | 0.96× |
| Schleswig-Holstein | 39,938 | 0.97× |
| Brandenburg | 33,746 | 0.95× |
| Thüringen | 30,518 | 1.04× |
| Sachsen-Anhalt | 29,357 | 0.99× |
| Hamburg | 25,765 | 0.99× |
| Mecklenburg-Vorpommern | 17,543 | 0.8× |
| Saarland | 15,076 | 1.07× |
| Bremen | 10,026 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 10.85× | Business & Career |
| Sapphire | 16.52× | Fashion & Accessoires |
| Tagesschau | 2.14× | Movies & TV |
| CHECK24 | 2.77× | Business & Career |
| Pets | 1.7× | Pets & Animals |
| Automobiles | 1.67× | Cars & Mobility |
| REWE | 1.74× | Shopping |
| Fielmann | 2.67× | Health |
| Freeware | 1.94× | Technology & Electronics |
| Real property | 3.27× | Home & Garden |
| Saturn (store) | 2.27× | Shopping |
| CAC 40 | 3.12× | Business & Career |
| Flower bouquet | 2.46× | Home & Garden |
| Headphones | 3.31× | Technology & Electronics |
| Westdeutscher Rundfunk | 2.23× | Movies & TV |
| Transfermarkt | 1.66× | Sports |
| Black Friday (shopping) | 1.76× | Shopping |
| Lycamobile | 5.29× | Technology & Electronics |
| Roland Kaiser | 1.93× | Music & Radio |
| Image scanner | 6.38× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.28 |
| Sports Activity | POWER | 1.21 |
| Early Adopter Mentality | POWER | 1.21 |
| Design Affinity | PREMIUM | 1.17 |
| Healthy Lifestyle | BALANCE | 1.14 |
| DIY Mentality | THRILL | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 12.7% |
| United States | 8.9% |
| Brazil | 6.2% |
See Blue (Color) audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Blue (Color) have in Germany?
Blue (Color) has an estimated audience of 1,148,883 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Blue (Color) fans?
56.3% of Blue (Color) fans are female, 43.7% are male, with an average age of 36.8 years.
Which brands do Blue (Color) fans like most?
Blue (Color) fans show strongest brand affinity for Western Union (10.85×), Sapphire (16.52×), and Tagesschau (2.14×) over the country average.
Where do Blue (Color) fans live in Germany?
Blue (Color) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 290,221), Bayern (reach 167,686), and Baden-Württemberg (reach 161,100). These three regions account for the largest share of the active audience.
What other brands do Blue (Color) fans also like?
Beyond Blue (Color) itself, the audience over-indexes on Sapphire (16.52×), Tagesschau (2.14×), CHECK24 (2.77×), and Pets (1.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Blue (Color). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.