Rascasse Audience Intelligence

Blue (Color) Audience in United States

A data profile of the people who buy, follow and care about Blue (Color) in United States — modelled from more than twelve digital signal sources. Blue (Color) has an estimated audience of 3,792,370 people in United States.

#4450among Topic in United States#548in Home & Garden

The average Blue (Color) fan in United States is 36.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Web server, Non-alcoholic beverage, Atlético Madrid, with strongest over-indexing on Web server (4.41× the country average).

Demographically, the Blue (Color) audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Blue (Color) fan in United States is more female, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for Web server.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blue (Color) profile in United States.

Audience size
3.8M
in United States
Gender
63.4%♀
36.6% male
Age
36.6
average years
Country rank
#8406
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Blue (Color) fans

63.4% are female, 36.6% are male, average age 36.6.

Fig. 02

Gender split

63.4%
Female
36.6%
Male
Demographic split for Blue (Color) audience in United States
MetricValue
Female63.4%
Male36.6%
Average age36.6
Estimated audience size3,792,370
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Blue (Color) audience in United States
Age bracketShare%
16-1929%
20-2918%
30-3917%
40-4919%
50+16%
Fig. 04

Worldwide distribution

8.9%

of the worldwide Blue (Color) audience comes from United States.

Worldwide audience distribution share by country for Blue (Color)
CountryShare
Italy12.6%
United States8.9%
Brazil6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blue (Color) audience in United States is strongest.

Fig. 05

Top regions by affinity

Blue (Color) fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~100K2.15×
02Alabama~70K1.23×
03Louisiana~60K1.22×
04Mississippi~40K1.22×
05Georgia~100K1.20×
06Nebraska~20K1.19×
07Oklahoma~50K1.16×
08Texas~400K1.15×
09Arkansas~30K1.11×
10North Carolina~100K1.09×
11South Carolina~60K1.09×
12Kentucky~50K1.07×
13Arizona~80K1.06×
14Kansas~30K1.06×
15New York~200K1.03×
16Utah~30K1.03×
17California~400K1.02×
18Pennsylvania~100K1.02×
19Indiana~70K1.02×
20Alaska~8K1.02×
21Wyoming~6K1.01×
22Illinois~100K1.00×
23Massachusetts~70K0.99×
24West Virginia~20K0.99×
25Michigan~100K0.98×
26Virginia~90K0.98×
27Tennessee~70K0.98×
28Florida~200K0.97×
29New Jersey~90K0.97×
30Maryland~60K0.97×
31Nevada~40K0.96×
32New Mexico~20K0.96×
33Idaho~20K0.95×
34Iowa~30K0.94×
35Hawaii~20K0.94×
36Washington~70K0.93×
37Ohio~100K0.92×
38Colorado~50K0.91×
39Maine~10K0.91×
40Delaware~10K0.91×
41Connecticut~30K0.90×
42South Dakota~8K0.90×
43Minnesota~50K0.89×
44Oregon~40K0.89×
45Wisconsin~50K0.88×
46North Dakota~7K0.86×
47Rhode Island~10K0.85×
48Montana~8K0.76×
49New Hampshire~10K0.74×
50Washington, District of Columbia~8K0.72×
Fig. 06

Affinity by region

Affinity by region — Blue (Color), United States
0.72×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blue (Color) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blue (Color) audience
#·InterestCategoryAffinity×
01Atlético MadridSports5.10×
02Web serverTechnology & Electronics4.41×
03Colorado RockiesSports3.51×
04San Diego PadresSports3.20×
05La LigaSports2.90×
06Non-alcoholic beverageFood & Beverages2.48×
07Milwaukee BrewersSports2.40×
08Mineral waterFood & Beverages2.29×
09Detroit TigersSports1.96×
10Sports clubSports1.89×
11Spanish languagePolitics & Society1.81×
12Public transportCars & Mobility1.81×
13Microwave ovenHome & Garden1.79×
14Valentine's DayKids & Family1.77×
15Dillard'sFashion & Accessoires1.65×
16UEFA Champions LeagueSports1.61×
17J. C. PenneyShopping1.60×
18FC BarcelonaSports1.56×
19Five BelowShopping1.52×
20GeneticsKids & Family1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blue (Color) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blue (Color) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.22×
IndulgenceJOY1.21×
Price SensitivityPREMIUM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blue (Color) audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.75×
Early Adopter MentalityPOWER0.81×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Blue (Color) have in United States?

Blue (Color) has an estimated audience of 3,792,370 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Blue (Color) fans?

63.4% of Blue (Color) fans are female, 36.6% are male, with an average age of 36.6 years.

03

Which brands do Blue (Color) fans like most?

Blue (Color) fans show strongest brand affinity for Web server (4.41×), Non-alcoholic beverage (2.48×), and Atlético Madrid (5.1×) over the country average.

04

Where do Blue (Color) fans live in United States?

Blue (Color) fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Blue (Color) fans also like?

Beyond Blue (Color) itself, the audience over-indexes on Non-alcoholic beverage (2.48×), Atlético Madrid (5.1×), Detroit Tigers (1.96×), and Spanish language (1.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Blue (Color) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Blue (Color). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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