Blue (Color) Audience in United States

Blue (Color) logo

Blue (Color) has an estimated audience of 3,792,370 people in United States. 63.4% are female, 36.6% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Honda HR-V, Pre-school playgroup, Jeep Grand Cherokee, Real Madrid C.F..

The average Blue (Color) fan in United States is 36.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Honda HR-V, Pre-school playgroup, with strongest over-indexing on Kia Sportage (24.88× the country average). Demographically, the Blue (Color) audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Blue (Color) fans

Demographic split for Blue (Color) audience in United States
MetricValue
Female63.4%
Male36.6%
Average age36.6
Estimated audience size3,792,370

Audience persona

The typical Blue (Color) fan in United States is more female, around 36.6 years old, with strong Design Affinity tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Blue (Color) in United States
RegionReachAffinity
California423,4111.02×
Texas374,6271.15×
Florida264,4311.03×
New York215,4221.02×
Missouri156,2372.56×
Georgia136,1111.17×
Illinois132,5061.05×
Pennsylvania127,2661×
North Carolina126,3931.11×
Ohio105,2960.9×
Michigan97,9120.99×
New Jersey93,1280.97×
Virginia90,6430.98×
Arizona87,4371.13×
Massachusetts79,0381.06×
Tennessee76,8981.01×
Washington73,9000.97×
Indiana69,2491×
Alabama68,3111.29×
Maryland63,7830.98×
South Carolina60,9201.07×
Louisiana56,7621.16×
Colorado55,6760.93×
Oklahoma48,0981.14×
Minnesota47,9990.88×
Wisconsin46,5360.82×
Kentucky46,3760.98×
Oregon39,4650.91×
Mississippi37,3941.2×
Nevada35,8220.98×
Utah34,3531.01×
Connecticut33,6830.89×
Arkansas33,6201.08×
Kansas30,9121.03×
Iowa28,5330.91×
Nebraska21,8041.15×
New Mexico18,1930.96×
Idaho17,2930.91×
West Virginia16,8260.95×
Hawaii14,2300.87×
Maine11,3890.84×
New Hampshire10,6560.71×
Rhode Island9,6260.8×
Delaware8,7190.83×
Washington, District of Columbia8,6320.76×
Alaska8,1691.01×
Montana7,1610.68×
South Dakota6,3840.73×
North Dakota5,9520.76×
Wyoming5,5941×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blue (Color) audience
BrandAffinityCategory
Kia Sportage24.88×Cars & Mobility
Honda HR-V16.83×Cars & Mobility
Pre-school playgroup17.99×Kids & Family
Jeep Grand Cherokee4.94×Cars & Mobility
Real Madrid C.F.2.2×Sports
Livemusic2.34×Music & Radio
Dollar General1.7×Shopping
La Liga4.15×Sports
J. C. Penney2.08×Shopping
FIFA World Cup1.58×Sports
Texas Roadhouse1.52×Food & Beverages
Houston Astros3.17×Sports
Las Vegas1.72×Travel & Leisure
Dentistry1.92×Business & Career
Personal care1.55×Health
Atlético Madrid5.69×Sports
Five Below1.85×Shopping
San Diego Padres3.76×Sports
Boho-chic2.16×Fashion & Accessoires
Milwaukee Brewers2.62×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blue (Color) audience
TraitClusterScore
Design AffinityPREMIUM1.28
Luxury OrientationPREMIUM1.27
CreativityOPEN1.22
Price SensitivityPREMIUM1.21
IndividualismJOY1.18
SpiritualityBALANCE1.17

Worldwide distribution

Worldwide audience distribution share by country for Blue (Color)
CountryShare
Italy12.7%
United States8.9%
Brazil6.2%

See Blue (Color) audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Blue (Color) have in United States?

Blue (Color) has an estimated audience of 3,792,370 people in United States, concentrated in California and Texas.

What is the gender split and age of Blue (Color) fans?

63.4% of Blue (Color) fans are female, 36.6% are male, with an average age of 36.6 years.

Which brands do Blue (Color) fans like most?

Blue (Color) fans show strongest brand affinity for Kia Sportage (24.88×), Honda HR-V (16.83×), and Pre-school playgroup (17.99×) over the country average.

Where do Blue (Color) fans live in United States?

Blue (Color) fans in United States are most concentrated in California (reach 423,411), Texas (reach 374,627), and Florida (reach 264,431). These three regions account for the largest share of the active audience.

What other brands do Blue (Color) fans also like?

Beyond Blue (Color) itself, the audience over-indexes on Honda HR-V (16.83×), Pre-school playgroup (17.99×), Jeep Grand Cherokee (4.94×), and Real Madrid C.F. (2.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blue (Color). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.