A data profile of the people who buy, follow and care about Blue (Color) in Italy — modelled from more than twelve digital signal sources. Blue (Color) has an estimated audience of 5,388,302 people in Italy.
The average Blue (Color) fan in Italy is 39.8 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Sicilia.
Top brand affinities include Genetics, Sapphire, Volunteering, with strongest over-indexing on Genetics (2.18× the country average).
Demographically, the Blue (Color) audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Blue (Color) fan in Italy is more female, around 39.8 years old, with strong Career Orientation tendencies and a notable affinity for Genetics.
The key figures that characterise the Blue (Color) profile in Italy.
60.3% are female, 39.7% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 39.8 |
| Estimated audience size | 5,388,302 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Blue (Color) audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 12.6% |
| United States | 8.9% |
| Brazil | 6.2% |
Where the Blue (Color) audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Calabria | ~400K | 2.27× | |
| 02 | Sicilia | ~600K | 1.34× | |
| 03 | Puglia | ~500K | 1.33× | |
| 04 | Lombardy | ~1M | 1.29× | |
| 05 | Lazio | ~900K | 1.29× | |
| 06 | Veneto | ~500K | 1.08× | |
| 07 | Piedmont | ~400K | 1.04× | |
| 08 | Sardinia | ~100K | 0.97× | |
| 09 | Basilicata | ~50K | 0.97× | |
| 10 | Abruzzo | ~100K | 0.96× | |
| 11 | Tuscany | ~300K | 0.91× | |
| 12 | Liguria | ~100K | 0.90× | |
| 13 | Emilia-Romagna | ~400K | 0.87× | |
| 14 | Trentino-Alto Adige/Südtirol | ~90K | 0.86× | |
| 15 | Molise | ~20K | 0.85× | |
| 16 | Campania | ~500K | 0.82× | |
| 17 | Marche | ~100K | 0.77× | |
| 18 | Umbria | ~60K | 0.73× | |
| 19 | Friuli-Venezia Giulia | ~70K | 0.66× | |
| 20 | Aosta Valley | ~7K | 0.54× |
The strongest cross-interests of the Blue (Color) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sapphire | Fashion & Accessoires | 6.35× | ||
| 02 | Amanda Seyfried | Movies & TV | 5.64× | ||
| 03 | Magnesium | Health | 4.49× | ||
| 04 | New Testament | Politics & Society | 2.99× | ||
| 05 | Solar panel | Home & Garden | 2.59× | ||
| 06 | Rose | Home & Garden | 2.26× | ||
| 07 | Genetics | Kids & Family | 2.18× | ||
| 08 | Adriatic Sea | Travel & Leisure | 2.16× | ||
| 09 | General practitioner | Health | 2.12× | ||
| 10 | Doctor of Medicine | Business & Career | 2.10× | ||
| 11 | Wikipedia | Internet & Social Media | 1.92× | ||
| 12 | Volunteering | Politics & Society | 1.81× | ||
| 13 | Computer monitors | Technology & Electronics | 1.68× | ||
| 14 | HVAC | Home & Garden | 1.61× | ||
| 15 | Financial services | Business & Career | 1.60× | ||
| 16 | Singer-songwriter | Music & Radio | 1.59× | ||
| 17 | Wine cellar | Food & Beverages | 1.59× | ||
| 18 | Travel website | Travel & Leisure | 1.57× | ||
| 19 | Sanremo Music Festival | Music & Radio | 1.55× | ||
| 20 | Natural skin care | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.30× | |
| Convenience Orientation | PREMIUM | 1.23× | |
| Urban Lifestyle | OPEN | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.84× | |
| Luxury Orientation | PREMIUM | 0.86× | |
| Price Sensitivity | PREMIUM | 0.89× |
Blue (Color) has an estimated audience of 5,388,302 people in Italy, concentrated in Lombardy and Lazio.
60.3% of Blue (Color) fans are female, 39.7% are male, with an average age of 39.8 years.
Blue (Color) fans show strongest brand affinity for Genetics (2.18×), Sapphire (6.35×), and Volunteering (1.81×) over the country average.
Blue (Color) fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~900K), and Sicilia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Blue (Color) itself, the audience over-indexes on Sapphire (6.35×), Volunteering (1.81×), Singer-songwriter (1.59×), and Wikipedia (1.92×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Blue (Color). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.