A data profile of the people who buy, follow and care about Rock (geology) in Germany — modelled from more than twelve digital signal sources. Rock (geology) has an estimated audience of 1,250,601 people in Germany.
Rock (geology) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Sapphire.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Sapphire, Tagesschau, Müller (company), with strongest over-indexing on Sapphire (17.52× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Rock (geology) fan in Germany shows strong Quality Awareness tendencies and a notable affinity for Sapphire.
The key figures that characterise the Rock (geology) profile in Germany.
| Metric | Value |
|---|---|
| Estimated audience size | 1,250,601 |
of the worldwide Rock (geology) audience comes from Germany.
| Country | Share |
|---|---|
| United States | 25.1% |
| United Kingdom | 5.0% |
| Taiwan | 3.5% |
Where the Rock (geology) audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~200K | 1.13× | |
| 02 | Bremen | ~10K | 1.12× | |
| 03 | Nordrhein-Westfalen | ~300K | 1.10× | |
| 04 | Niedersachsen | ~100K | 1.09× | |
| 05 | Hessen | ~100K | 1.09× | |
| 06 | Rheinland-Pfalz | ~70K | 1.08× | |
| 07 | Baden-Württemberg | ~200K | 1.06× | |
| 08 | Hamburg | ~30K | 1.05× | |
| 09 | Schleswig-Holstein | ~40K | 1.00× | |
| 10 | Saarland | ~20K | 0.99× | |
| 11 | Thüringen | ~30K | 0.95× | |
| 12 | Berlin | ~50K | 0.92× | |
| 13 | Sachsen | ~60K | 0.91× | |
| 14 | Mecklenburg-Vorpommern | ~20K | 0.88× | |
| 15 | Brandenburg | ~30K | 0.87× | |
| 16 | Sachsen-Anhalt | ~30K | 0.83× |
The strongest cross-interests of the Rock (geology) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sapphire | Fashion & Accessoires | 17.52× | ||
| 02 | Italo disco | Music & Radio | 3.88× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 3.47× | ||
| 04 | Real property | Home & Garden | 3.21× | ||
| 05 | Floristry | Home & Garden | 3.00× | ||
| 06 | Western Union | Business & Career | 2.48× | ||
| 07 | Art jewelry | Fashion & Accessoires | 2.46× | ||
| 08 | Würth | Home & Garden | 2.42× | ||
| 09 | Robert Redford | Movies & TV | 2.34× | ||
| 10 | Alles was zählt | Movies & TV | 2.10× | ||
| 11 | Refrigerator | Home & Garden | 2.05× | ||
| 12 | Fashion show | Fashion & Accessoires | 1.92× | ||
| 13 | Focus | News | 1.88× | ||
| 14 | Public transport | Cars & Mobility | 1.88× | ||
| 15 | Tagesschau | Movies & TV | 1.80× | ||
| 16 | Müller (company) | Food & Beverages | 1.70× | ||
| 17 | Ornamental plant | Home & Garden | 1.58× | ||
| 18 | Modern architecture | Arts & Culture | 1.57× | ||
| 19 | Netto Marken-Discount | Shopping | 1.52× | ||
| 20 | Sportswear (activewear) | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.83× | |
| Community Orientation | OPEN | 1.46× | |
| Spirituality | BALANCE | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.90× | |
| Sports Activity | POWER | 0.90× | |
| Career Orientation | POWER | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Rock (geology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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