A data profile of the people who buy, follow and care about Rock (geology) in United Kingdom — modelled from more than twelve digital signal sources. Rock (geology) has an estimated audience of 4,992,857 people in United Kingdom.
Rock (geology) fans in United Kingdom are concentrated in England, with strong brand affinity for Wikipedia.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Wikipedia, Hobby, Refrigerator, with strongest over-indexing on Wikipedia (2.52× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical Rock (geology) fan in United Kingdom shows strong DIY Mentality tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Rock (geology) profile in United Kingdom.
| Metric | Value |
|---|---|
| Estimated audience size | 4,992,857 |
of the worldwide Rock (geology) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 25.1% |
| United Kingdom | 5.0% |
| Taiwan | 3.5% |
Where the Rock (geology) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3.5M | 1.65× | |
| 02 | Wales | ~300K | 0.96× | |
| 03 | Scotland | ~300K | 0.74× | |
| 04 | Northern Ireland | ~100K | 0.71× |
The strongest cross-interests of the Rock (geology) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diabetes mellitus awareness | Health | 3.08× | ||
| 02 | Drinking establishment | Food & Beverages | 2.99× | ||
| 03 | Tax refund | Business & Career | 2.91× | ||
| 04 | Wikipedia | Internet & Social Media | 2.52× | ||
| 05 | Hot tub | Home & Garden | 2.51× | ||
| 06 | Refrigerator | Home & Garden | 2.43× | ||
| 07 | Mobile home | Cars & Mobility | 2.40× | ||
| 08 | Forestry | Home & Garden | 2.34× | ||
| 09 | Esso | Cars & Mobility | 2.30× | ||
| 10 | Risk management | Business & Career | 2.29× | ||
| 11 | Real property | Home & Garden | 2.24× | ||
| 12 | Mother's Day | Kids & Family | 2.23× | ||
| 13 | Hobby | Home & Garden | 1.96× | ||
| 14 | Satire | Literature | 1.92× | ||
| 15 | Volunteering | Politics & Society | 1.72× | ||
| 16 | Internet & Social Media | 1.71× | |||
| 17 | William Hill (bookmaker) | Games | 1.64× | ||
| 18 | Distilled beverage | Food & Beverages | 1.62× | ||
| 19 | Aldi | Shopping | 1.58× | ||
| 20 | Kitchen | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.39× | |
| Quality Awareness | PREMIUM | 1.39× | |
| Design Affinity | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.90× | |
| Pet Ownership | JOY | 0.93× | |
| Social Media Usage | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Rock (geology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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