Rock (geology) Audience in United States

Rock (geology) logo

Rock (geology) has an estimated audience of 25,118,571 people in United States. Top regions: California, Texas, Florida. Top brand affinities: Israel, Historic site, Unique Gifts, Birthday Gifts, Bank account.

Rock (geology) fans in United States are concentrated in California, with strong brand affinity for Israel. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Historic site, Unique Gifts, with strongest over-indexing on Israel (2.44× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Rock (geology) fans

Demographic split for Rock (geology) audience in United States
MetricValue
Estimated audience size25,118,571

Audience persona

The typical Rock (geology) fan in United States shows strong DIY Mentality tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Rock (geology) in United States
RegionReachAffinity
California2,818,2511.02×
Texas2,453,6211.14×
Florida1,792,9781.05×
New York1,295,4230.92×
Illinois870,3121.04×
Georgia824,0901.06×
Pennsylvania823,8720.97×
North Carolina819,3311.08×
Ohio769,0910.99×
Michigan725,8731.11×
Virginia635,3661.04×
Arizona588,2101.15×
Washington579,0251.15×
New Jersey562,5600.88×
Tennessee539,8361.07×
Indiana515,5961.12×
Massachusetts463,8220.94×
Missouri457,4151.13×
Colorado418,0501.06×
Maryland392,7480.91×
South Carolina389,9251.03×
Alabama385,5591.1×
Wisconsin379,7041×
Minnesota353,4230.98×
Kentucky330,5641.05×
Louisiana314,3560.97×
Oregon303,0291.05×
Oklahoma300,5301.08×
Utah283,9141.26×
Arkansas240,1241.16×
Kansas224,5591.13×
Connecticut221,5890.88×
Nevada217,5160.9×
Iowa211,5091.02×
Mississippi205,4150.99×
Idaho132,4821.05×
West Virginia128,8451.1×
Nebraska115,7520.92×
New Mexico115,6640.92×
New Hampshire89,1590.9×
Hawaii87,9360.81×
Maine83,7660.93×
Rhode Island67,1360.84×
Montana65,1800.94×
Washington, District of Columbia62,2460.82×
South Dakota52,8090.91×
Delaware52,7630.76×
North Dakota49,8410.97×
Alaska47,3720.88×
Wyoming38,5411.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rock (geology) audience
BrandAffinityCategory
Israel2.44×Travel & Leisure
Historic site3.2×Arts & Culture
Unique Gifts1.72×Shopping
Birthday Gifts2.2×Kids & Family
Bank account1.58×Business & Career
Goop3.2×Internet & Social Media
Jesse Plemons2.04×Movies & TV
Kendra Scott1.71×Fashion & Accessoires
Jeep Wagoneer3.2×Cars & Mobility
Vocal harmony2.5×Music & Radio
Home staging2.75×Home & Garden
Throne of Glass3.2×Literature
Governor of Michigan3.2×Politics & Society
Fairy godmother3.2×Literature
Wok2.79×Food & Beverages
Cam Ward1.61×Sports
Google Home2.71×Technology & Electronics
Hibachi3.2×Food & Beverages
Mathcore3.2×Music & Radio
Nebraska Cornhuskers3.2×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rock (geology) audience
TraitClusterScore
DIY MentalityTHRILL1.33
Design AffinityPREMIUM1.22
Quality AwarenessPREMIUM1.19
Luxury OrientationPREMIUM1.18
SustainabilityBALANCE1.17
IndividualismJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Rock (geology)
CountryShare
United States25.2%
United Kingdom5.0%
Taiwan3.5%

See Rock (geology) audiences in other countries

More Travel & Leisure audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Rock (geology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.