Rock (geology) Audience in United States

Rock (geology) has an estimated audience of 25,118,571 people in United States. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Singer-songwriter, Indeed.com, MSN.

Rock (geology) fans in United States are concentrated in California, with strong brand affinity for Google Maps. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Singer-songwriter, with strongest over-indexing on Google Maps (3.2× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Rock (geology) fans

Demographic split for Rock (geology) audience in United States
MetricValue
Estimated audience size25,118,571

Audience persona

The typical Rock (geology) fan in United States shows strong DIY Mentality tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Rock (geology) in United States
RegionReachAffinity
California2,818,2511.02×
Texas2,453,6211.14×
Florida1,792,9781.05×
New York1,295,4230.92×
Illinois870,3121.04×
Georgia824,0901.06×
Pennsylvania823,8720.97×
North Carolina819,3311.08×
Ohio769,0910.99×
Michigan725,8731.11×
Virginia635,3661.04×
Arizona588,2101.15×
Washington579,0251.15×
New Jersey562,5600.88×
Tennessee539,8361.07×
Indiana515,5961.12×
Massachusetts463,8220.94×
Missouri457,4151.13×
Colorado418,0501.06×
Maryland392,7480.91×
South Carolina389,9251.03×
Alabama385,5591.1×
Wisconsin379,7041×
Minnesota353,4230.98×
Kentucky330,5641.05×
Louisiana314,3560.97×
Oregon303,0291.05×
Oklahoma300,5301.08×
Utah283,9141.26×
Arkansas240,1241.16×
Kansas224,5591.13×
Connecticut221,5890.88×
Nevada217,5160.9×
Iowa211,5091.02×
Mississippi205,4150.99×
Idaho132,4821.05×
West Virginia128,8451.1×
Nebraska115,7520.92×
New Mexico115,6640.92×
New Hampshire89,1590.9×
Hawaii87,9360.81×
Maine83,7660.93×
Rhode Island67,1360.84×
Montana65,1800.94×
Washington, District of Columbia62,2460.82×
South Dakota52,8090.91×
Delaware52,7630.76×
North Dakota49,8410.97×
Alaska47,3720.88×
Wyoming38,5411.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rock (geology) audience
BrandAffinityCategory
Google Maps3.2×Internet & Social Media
Capital One3.2×Business & Career
Singer-songwriter3.2×Music & Radio
Indeed.com3.2×Business & Career
MSN2.78×News
Google Flights3.2×Travel & Leisure
CarGurus3.2×Cars & Mobility
Google News3.2×News
Beetlejuice2.62×Movies & TV
Enterprise Rent-A-Car3.2×Cars & Mobility
Chuck Norris3.2×Movies & TV
Aaron Rodgers3.2×Sports
AccuWeather3.2×Home & Garden
Diane Keaton3.06×Movies & TV
Diabetes mellitus awareness3.2×Health
Catherine O'Hara3.1×Movies & TV
Circle K3.2×Shopping
DeviantArt3.2×Internet & Social Media
Bruce Willis3.2×Movies & TV
Real property2.37×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rock (geology) audience
TraitClusterScore
DIY MentalityTHRILL1.33
Design AffinityPREMIUM1.22
Quality AwarenessPREMIUM1.19
Luxury OrientationPREMIUM1.18
SustainabilityBALANCE1.17
IndividualismJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Rock (geology)
CountryShare
United States25.2%
United Kingdom5.0%
Taiwan3.5%

See Rock (geology) audiences in other countries

More Travel & Leisure audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Rock (geology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.