Titanium Audience in Germany
Titanium has an estimated audience of 474,796 people in Germany. 36.0% are female, 64.0% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Sapphire, Satire, Whirlpool Corporation, German television comedy.
The average Titanium fan in Germany is 42.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Sapphire, Satire, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Titanium audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Titanium fans
| Metric | Value |
|---|---|
| Female | 36.0% |
| Male | 64.0% |
| Average age | 42.1 |
| Estimated audience size | 474,796 |
Audience persona
The typical Titanium fan in Germany is more male, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 110,468 | 1.06× |
| Bayern | 89,265 | 1.17× |
| Baden-Württemberg | 67,162 | 1.04× |
| Niedersachsen | 45,740 | 0.99× |
| Hessen | 41,547 | 1.15× |
| Sachsen | 25,606 | 1.1× |
| Berlin | 24,986 | 1.18× |
| Rheinland-Pfalz | 24,336 | 1.02× |
| Schleswig-Holstein | 15,808 | 0.93× |
| Brandenburg | 12,886 | 0.87× |
| Hamburg | 11,957 | 1.11× |
| Thüringen | 11,028 | 0.91× |
| Sachsen-Anhalt | 10,504 | 0.85× |
| Mecklenburg-Vorpommern | 6,914 | 0.76× |
| Saarland | 5,432 | 0.93× |
| Bremen | 3,711 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Sapphire | 47.59× | Fashion & Accessoires |
| Satire | 8.75× | Literature |
| Whirlpool Corporation | 15.12× | Home & Garden |
| German television comedy | 9.26× | Movies & TV |
| Jennifer Love Hewitt | 15.15× | Movies & TV |
| Headphones | 8.14× | Technology & Electronics |
| Bicycle wheel | 11.13× | Cars & Mobility |
| Tipico | 4.74× | Games |
| Allgäu | 7.69× | Travel & Leisure |
| Tagesschau | 2.48× | Movies & TV |
| Laurence Fishburne | 20× | Movies & TV |
| Matt Damon | 10.65× | Movies & TV |
| Škoda Kodiaq | 7.8× | Cars & Mobility |
| There Will Be Blood | 20× | Movies & TV |
| Headset (audio) | 7.79× | Technology & Electronics |
| Rosario Dawson | 15.6× | Movies & TV |
| Country rap | 5.79× | Music & Radio |
| Cyclo-cross | 8.77× | Sports |
| Western Union | 3.85× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.51 |
| Need for Security | CONSERVATISM | 1.4 |
| Luxury Orientation | PREMIUM | 1.31 |
| Price Sensitivity | PREMIUM | 1.25 |
| Pet Ownership | JOY | 1.17 |
| Indulgence | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.6% |
| Germany | 6.4% |
| France | 5.0% |
See Titanium audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Titanium have in Germany?
Titanium has an estimated audience of 474,796 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Titanium fans?
36.0% of Titanium fans are female, 64.0% are male, with an average age of 42.1 years.
Which brands do Titanium fans like most?
Titanium fans show strongest brand affinity for Jotex (78.71×), Sapphire (47.59×), and Satire (8.75×) over the country average.
Where do Titanium fans live in Germany?
Titanium fans in Germany are most concentrated in Nordrhein-Westfalen (reach 110,468), Bayern (reach 89,265), and Baden-Württemberg (reach 67,162). These three regions account for the largest share of the active audience.
What other brands do Titanium fans also like?
Beyond Titanium itself, the audience over-indexes on Sapphire (47.59×), Satire (8.75×), Whirlpool Corporation (15.12×), and German television comedy (9.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Titanium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.