Rascasse Audience Intelligence

Titanium Audience in Germany

A data profile of the people who buy, follow and care about Titanium in Germany — modelled from more than twelve digital signal sources. Titanium has an estimated audience of 474,796 people in Germany.

#4800among Topic in Germany#666in Home & Garden

The average Titanium fan in Germany is 42.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sapphire, Tipico, Laurence Fishburne, with strongest over-indexing on Sapphire (62.68× the country average).

Demographically, the Titanium audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Titanium fan in Germany is more male, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Sapphire.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Titanium profile in Germany.

Audience size
475K
in Germany
Gender
36.0%♀
64.0% male
Age
42.1
average years
Country rank
#12260
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Titanium fans

36.0% are female, 64.0% are male, average age 42.1.

Fig. 02

Gender split

36.0%
Female
64.0%
Male
Demographic split for Titanium audience in Germany
MetricValue
Female36.0%
Male64.0%
Average age42.1
Estimated audience size474,796
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Titanium audience in Germany
Age bracketShare%
16-1911%
20-2917%
30-3923%
40-4928%
50+21%
Fig. 04

Worldwide distribution

6.4%

of the worldwide Titanium audience comes from Germany.

Worldwide audience distribution share by country for Titanium
CountryShare
United States14.5%
Germany6.4%
France5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Titanium audience in Germany is strongest.

Fig. 05

Top regions by affinity

Titanium fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~90K1.12×
02Hessen~40K1.11×
03Berlin~20K1.10×
04Sachsen~20K1.07×
05Hamburg~10K1.07×
06Nordrhein-Westfalen~100K1.03×
07Rheinland-Pfalz~20K1.03×
08Baden-Württemberg~70K1.01×
09Niedersachsen~50K0.98×
10Thüringen~10K0.98×
11Saarland~6K0.98×
12Bremen~4K0.98×
13Schleswig-Holstein~20K0.96×
14Sachsen-Anhalt~10K0.92×
15Brandenburg~10K0.91×
16Mecklenburg-Vorpommern~8K0.86×
Fig. 06

Affinity by region

Affinity by region — Titanium, Germany
0.86×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Titanium audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Titanium audience
#·InterestCategoryAffinity×
01SapphireFashion & Accessoires62.68×
02Laurence FishburneMovies & TV20.00×
03Tesla PowerwallHome & Garden20.00×
04Roman WeidenfellerSports19.67×
05There Will Be BloodMovies & TV15.84×
06Judi DenchMovies & TV15.59×
07David TennantMovies & TV14.38×
08Rosario DawsonMovies & TV13.50×
09Hilary SwankMovies & TV13.04×
10Marlon BrandoMovies & TV11.41×
11Oliver KahnSports10.73×
12EssenceBeauty & Wellness10.48×
13Jennifer Love HewittMovies & TV8.25×
14Bicycle wheelCars & Mobility7.85×
15TipicoGames5.91×
16GemstoneFashion & Accessoires4.03×
17Dieter BohlenMusic & Radio3.68×
18TargobankBusiness & Career3.29×
19SunExpressTravel & Leisure2.92×
20TagesschauMovies & TV1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Titanium audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Titanium audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.59×
Need for SecurityCONSERVATISM1.55×
Quality AwarenessPREMIUM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Titanium audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.58×
MindfulnessBALANCE0.68×
CreativityOPEN0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Titanium have in Germany?

Titanium has an estimated audience of 474,796 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Titanium fans?

36.0% of Titanium fans are female, 64.0% are male, with an average age of 42.1 years.

03

Which brands do Titanium fans like most?

Titanium fans show strongest brand affinity for Sapphire (62.68×), Tipico (5.91×), and Laurence Fishburne (20×) over the country average.

04

Where do Titanium fans live in Germany?

Titanium fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Titanium fans also like?

Beyond Titanium itself, the audience over-indexes on Tipico (5.91×), Laurence Fishburne (20×), Judi Dench (15.59×), and Marlon Brando (11.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Titanium audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Titanium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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