Rascasse Audience Intelligence

Green (Color) Audience in Germany

A data profile of the people who buy, follow and care about Green (Color) in Germany — modelled from more than twelve digital signal sources. Green (Color) has an estimated audience of 1,199,644 people in Germany.

#2781among Topic in Germany#374in Home & Garden

The average Green (Color) fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sapphire, General practitioner, Tagesschau, with strongest over-indexing on Sapphire (22.82× the country average).

Demographically, the Green (Color) audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Indulgence, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Green (Color) fan in Germany is more female, around 37.1 years old, with strong Indulgence tendencies and a notable affinity for Sapphire.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Green (Color) profile in Germany.

Audience size
1.2M
in Germany
Gender
61.8%♀
38.2% male
Age
37.1
average years
Country rank
#5498
Topic in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Green (Color) fans

61.8% are female, 38.2% are male, average age 37.1.

Fig. 02

Gender split

61.8%
Female
38.2%
Male
Demographic split for Green (Color) audience in Germany
MetricValue
Female61.8%
Male38.2%
Average age37.1
Estimated audience size1,199,644
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Green (Color) audience in Germany
Age bracketShare%
16-1924%
20-2920%
30-3920%
40-4922%
50+14%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Green (Color) audience comes from Germany.

Worldwide audience distribution share by country for Green (Color)
CountryShare
United States15.2%
Italy7.4%
Brazil4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Green (Color) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Green (Color) fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K1.32×
02Berlin~70K1.26×
03Bayern~200K1.15×
04Bremen~10K1.13×
05Saarland~20K1.02×
06Hamburg~30K1.00×
07Mecklenburg-Vorpommern~20K0.98×
08Nordrhein-Westfalen~300K0.97×
09Rheinland-Pfalz~60K0.97×
10Sachsen-Anhalt~30K0.97×
11Thüringen~30K0.97×
12Schleswig-Holstein~40K0.95×
13Brandenburg~40K0.94×
14Baden-Württemberg~200K0.93×
15Sachsen~50K0.91×
16Niedersachsen~100K0.88×
Fig. 06

Affinity by region

Affinity by region — Green (Color), Germany
0.88×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Green (Color) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Green (Color) audience
#·InterestCategoryAffinity×
01SapphireFashion & Accessoires22.82×
02General practitionerHealth10.70×
03Kitchen gardenHome & Garden5.99×
04BiochemistryBusiness & Career3.15×
05GemstoneFashion & Accessoires3.00×
06Robert RedfordMovies & TV2.98×
07PillowHome & Garden2.92×
08Non-alcoholic beverageFood & Beverages2.92×
09Real propertyHome & Garden2.89×
10FloristryHome & Garden2.62×
11SkyscannerTravel & Leisure2.36×
12RefrigeratorHome & Garden2.24×
13Political scienceBusiness & Career2.12×
14First-time buyerShopping1.98×
15TagesschauMovies & TV1.91×
16FocusNews1.88×
17Western UnionBusiness & Career1.87×
18KitchenHome & Garden1.74×
19Public transportCars & Mobility1.73×
20Fashion showFashion & Accessoires1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Green (Color) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Green (Color) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.60×
SpiritualityBALANCE1.54×
TravellingTHRILL1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Green (Color) audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.85×
Career OrientationPOWER0.94×
Sports ActivityPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Green (Color) have in Germany?

Green (Color) has an estimated audience of 1,199,644 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Green (Color) fans?

61.8% of Green (Color) fans are female, 38.2% are male, with an average age of 37.1 years.

03

Which brands do Green (Color) fans like most?

Green (Color) fans show strongest brand affinity for Sapphire (22.82×), General practitioner (10.7×), and Tagesschau (1.91×) over the country average.

04

Where do Green (Color) fans live in Germany?

Green (Color) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Green (Color) fans also like?

Beyond Green (Color) itself, the audience over-indexes on General practitioner (10.7×), Tagesschau (1.91×), Robert Redford (2.98×), and Kitchen (1.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Green (Color) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Green (Color). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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