Green (Color) Audience in Germany
Green (Color) has an estimated audience of 1,199,644 people in Germany. 61.8% are female, 38.2% are male, average age 37.1. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Western Union, Tagesschau, Real property, Sapphire, Pets.
The average Green (Color) fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Western Union, Tagesschau, Real property, with strongest over-indexing on Western Union (5.73× the country average). Demographically, the Green (Color) audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Green (Color) fans
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 37.1 |
| Estimated audience size | 1,199,644 |
Audience persona
The typical Green (Color) fan in Germany is more female, around 37.1 years old, with strong Design Affinity tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 256,990 | 0.98× |
| Bayern | 247,174 | 1.28× |
| Hessen | 169,325 | 1.85× |
| Baden-Württemberg | 151,408 | 0.93× |
| Berlin | 80,972 | 1.51× |
| Niedersachsen | 79,335 | 0.68× |
| Rheinland-Pfalz | 57,235 | 0.95× |
| Sachsen | 37,033 | 0.63× |
| Schleswig-Holstein | 32,680 | 0.76× |
| Hamburg | 25,640 | 0.95× |
| Brandenburg | 25,591 | 0.69× |
| Sachsen-Anhalt | 21,475 | 0.69× |
| Thüringen | 20,533 | 0.67× |
| Mecklenburg-Vorpommern | 17,539 | 0.77× |
| Bremen | 17,110 | 1.67× |
| Saarland | 14,753 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 5.73× | Business & Career |
| Tagesschau | 2.52× | Movies & TV |
| Real property | 5.75× | Home & Garden |
| Sapphire | 16.65× | Fashion & Accessoires |
| Pets | 1.72× | Pets & Animals |
| Automobiles | 1.65× | Cars & Mobility |
| Spiegel Online | 1.68× | News |
| Saturn (store) | 2.57× | Shopping |
| Transfermarkt | 2.1× | Sports |
| Do it yourself (DIY) | 1.57× | Home & Garden |
| Leggings | 3.07× | Fashion & Accessoires |
| General practitioner | 7.41× | Health |
| Singer-songwriter | 2.37× | Music & Radio |
| Art exhibition | 2.62× | Arts & Culture |
| Westdeutscher Rundfunk | 2.33× | Movies & TV |
| Shampoo | 2.48× | Beauty & Wellness |
| Freeware | 1.58× | Technology & Electronics |
| Gemstone | 2.63× | Fashion & Accessoires |
| Primark | 1.64× | Shopping |
| Running | 2.25× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.61 |
| Indulgence | JOY | 1.56 |
| Sports Activity | POWER | 1.48 |
| Sustainability | BALANCE | 1.45 |
| DIY Mentality | THRILL | 1.38 |
| Healthy Lifestyle | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.2% |
| Italy | 7.4% |
| Brazil | 4.0% |
See Green (Color) audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Green (Color) have in Germany?
Green (Color) has an estimated audience of 1,199,644 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Green (Color) fans?
61.8% of Green (Color) fans are female, 38.2% are male, with an average age of 37.1 years.
Which brands do Green (Color) fans like most?
Green (Color) fans show strongest brand affinity for Western Union (5.73×), Tagesschau (2.52×), and Real property (5.75×) over the country average.
Where do Green (Color) fans live in Germany?
Green (Color) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 256,990), Bayern (reach 247,174), and Hessen (reach 169,325). These three regions account for the largest share of the active audience.
What other brands do Green (Color) fans also like?
Beyond Green (Color) itself, the audience over-indexes on Tagesschau (2.52×), Real property (5.75×), Sapphire (16.65×), and Pets (1.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Green (Color). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.