A data profile of the people who buy, follow and care about Green (Color) in Brazil — modelled from more than twelve digital signal sources. Green (Color) has an estimated audience of 3,428,096 people in Brazil.
Green (Color) has an estimated audience of 3,428,096 people in Brazil. 68.5% are female, 31.5% are male, average age 38.0. Top brand affinities: Seleção Brasileira, Instagram, Rock music, Country music, Shopping malls.
Top brand affinities include Seleção Brasileira, Instagram, Rock music, with strongest over-indexing on Seleção Brasileira (1.58× the country average).
Demographically, the Green (Color) audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Individualism, Tradition.
The typical Green (Color) fan in Brazil is more female, around 38.0 years old, with strong Individualism tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Green (Color) profile in Brazil.
68.5% are female, 31.5% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 38.0 |
| Estimated audience size | 3,428,096 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 17% |
of the worldwide Green (Color) audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 15.2% |
| Italy | 7.4% |
| Brazil | 4.0% |
The strongest cross-interests of the Green (Color) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Borussia Dortmund | Sports | 4.14× | ||
| 02 | Toy Story (franchise) | Movies & TV | 4.14× | ||
| 03 | Germany | Travel & Leisure | 4.14× | ||
| 04 | Thiago Silva | Sports | 4.14× | ||
| 05 | Rick and Morty | Movies & TV | 3.60× | ||
| 06 | Tinder | Internet & Social Media | 2.93× | ||
| 07 | Spanish language | Politics & Society | 2.09× | ||
| 08 | Rock music | Music & Radio | 1.80× | ||
| 09 | Dafiti | Fashion & Accessoires | 1.77× | ||
| 10 | Michael Jackson | Music & Radio | 1.76× | ||
| 11 | Hip hop music | Music & Radio | 1.70× | ||
| 12 | Country music | Music & Radio | 1.67× | ||
| 13 | Internet & Social Media | 1.66× | |||
| 14 | Pop music | Music & Radio | 1.66× | ||
| 15 | MSN | News | 1.62× | ||
| 16 | Real property | Home & Garden | 1.60× | ||
| 17 | Medicine | Business & Career | 1.59× | ||
| 18 | Seleção Brasileira | Sports | 1.58× | ||
| 19 | Shopping malls | Shopping | 1.55× | ||
| 20 | Soul music | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.47× | |
| Tradition | CONSERVATISM | 1.42× | |
| Convenience Orientation | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.74× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Mindfulness | BALANCE | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Green (Color). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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