Rascasse Audience Intelligence

Green (Color) Audience in Brazil

A data profile of the people who buy, follow and care about Green (Color) in Brazil — modelled from more than twelve digital signal sources. Green (Color) has an estimated audience of 3,428,096 people in Brazil.

Green (Color) has an estimated audience of 3,428,096 people in Brazil. 68.5% are female, 31.5% are male, average age 38.0. Top brand affinities: Seleção Brasileira, Instagram, Rock music, Country music, Shopping malls.

Top brand affinities include Seleção Brasileira, Instagram, Rock music, with strongest over-indexing on Seleção Brasileira (1.58× the country average).

Demographically, the Green (Color) audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Individualism, Tradition.

The typical Green (Color) fan in Brazil is more female, around 38.0 years old, with strong Individualism tendencies and a notable affinity for Seleção Brasileira.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Green (Color) profile in Brazil.

Audience size
3.4M
in Brazil
Gender
68.5%
31.5% male
Age
38.0
average years
Country rank
#2007
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Green (Color) fans

68.5% are female, 31.5% are male, average age 38.0.

Fig. 02

Gender split

68.5%
Female
31.5%
Male
Demographic split for Green (Color) audience in Brazil
MetricValue
Female68.5%
Male31.5%
Average age38.0
Estimated audience size3,428,096
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Green (Color) audience in Brazil
Age bracketShare%
16-1923%
20-2920%
30-3920%
40-4920%
50+17%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Green (Color) audience comes from Brazil.

Worldwide audience distribution share by country for Green (Color)
CountryShare
United States15.2%
Italy7.4%
Brazil4.0%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Green (Color) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Green (Color) audience
#·InterestCategoryAffinity×
01Borussia DortmundSports4.14×
02Toy Story (franchise)Movies & TV4.14×
03GermanyTravel & Leisure4.14×
04Thiago SilvaSports4.14×
05Rick and MortyMovies & TV3.60×
06TinderInternet & Social Media2.93×
07Spanish languagePolitics & Society2.09×
08Rock musicMusic & Radio1.80×
09DafitiFashion & Accessoires1.77×
10Michael JacksonMusic & Radio1.76×
11Hip hop musicMusic & Radio1.70×
12Country musicMusic & Radio1.67×
13InstagramInternet & Social Media1.66×
14Pop musicMusic & Radio1.66×
15MSNNews1.62×
16Real propertyHome & Garden1.60×
17MedicineBusiness & Career1.59×
18Seleção BrasileiraSports1.58×
19Shopping mallsShopping1.55×
20Soul musicMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Green (Color) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Green (Color) audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.47×
TraditionCONSERVATISM1.42×
Convenience OrientationPREMIUM1.39×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Green (Color) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.74×
Luxury OrientationPREMIUM0.81×
MindfulnessBALANCE0.82×
1.00× baseline
Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Green (Color). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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