A data profile of the people who buy, follow and care about Green (Color) in United States — modelled from more than twelve digital signal sources. Green (Color) has an estimated audience of 12,848,552 people in United States.
The average Green (Color) fan in United States is 39.5 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include J. C. Penney, Genetics, Real property, with strongest over-indexing on J. C. Penney (1.65× the country average).
Demographically, the Green (Color) audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Indulgence, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Green (Color) fan in United States is more female, around 39.5 years old, with strong Indulgence tendencies and a notable affinity for J. C. Penney.
The key figures that characterise the Green (Color) profile in United States.
60.7% are female, 39.3% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 39.5 |
| Estimated audience size | 12,848,552 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 21% |
Where the Green (Color) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Arkansas | ~100K | 1.27× | |
| 02 | Texas | ~1.5M | 1.26× | |
| 03 | Oklahoma | ~200K | 1.25× | |
| 04 | Mississippi | ~100K | 1.23× | |
| 05 | Alabama | ~200K | 1.16× | |
| 06 | Georgia | ~500K | 1.15× | |
| 07 | Utah | ~100K | 1.14× | |
| 08 | Louisiana | ~200K | 1.13× | |
| 09 | Kentucky | ~200K | 1.10× | |
| 10 | Kansas | ~100K | 1.10× | |
| 11 | Hawaii | ~60K | 1.10× | |
| 12 | California | ~1.5M | 1.09× | |
| 13 | Missouri | ~200K | 1.08× | |
| 14 | Idaho | ~70K | 1.08× | |
| 15 | West Virginia | ~60K | 1.07× | |
| 16 | Indiana | ~200K | 1.06× | |
| 17 | New Mexico | ~70K | 1.05× | |
| 18 | North Dakota | ~30K | 1.05× | |
| 19 | Arizona | ~300K | 1.04× | |
| 20 | Nebraska | ~70K | 1.03× | |
| 21 | Alaska | ~30K | 1.03× | |
| 22 | Iowa | ~100K | 1.02× | |
| 23 | South Dakota | ~30K | 1.02× | |
| 24 | Minnesota | ~200K | 1.01× | |
| 25 | Oregon | ~100K | 1.01× | |
| 26 | North Carolina | ~400K | 1.00× | |
| 27 | Tennessee | ~300K | 1.00× | |
| 28 | Washington | ~300K | 0.99× | |
| 29 | Nevada | ~100K | 0.99× | |
| 30 | South Carolina | ~200K | 0.98× | |
| 31 | Wisconsin | ~200K | 0.98× | |
| 32 | Illinois | ~400K | 0.97× | |
| 33 | Delaware | ~30K | 0.96× | |
| 34 | Virginia | ~300K | 0.94× | |
| 35 | Ohio | ~400K | 0.93× | |
| 36 | Maryland | ~200K | 0.93× | |
| 37 | Michigan | ~300K | 0.92× | |
| 38 | Pennsylvania | ~400K | 0.91× | |
| 39 | Colorado | ~200K | 0.91× | |
| 40 | New York | ~600K | 0.90× | |
| 41 | Connecticut | ~100K | 0.90× | |
| 42 | Maine | ~40K | 0.90× | |
| 43 | Florida | ~800K | 0.88× | |
| 44 | Rhode Island | ~40K | 0.88× | |
| 45 | Montana | ~30K | 0.88× | |
| 46 | New Hampshire | ~40K | 0.87× | |
| 47 | Vermont | ~20K | 0.87× | |
| 48 | New Jersey | ~300K | 0.86× | |
| 49 | Massachusetts | ~200K | 0.84× | |
| 50 | Washington, District of Columbia | ~30K | 0.79× |
The strongest cross-interests of the Green (Color) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Consumer Reports | Business & Career | 2.53× | ||
| 02 | Web server | Technology & Electronics | 2.28× | ||
| 03 | Life extension | Health | 1.88× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 1.81× | ||
| 05 | Dillard's | Fashion & Accessoires | 1.79× | ||
| 06 | Animal testing | Politics & Society | 1.73× | ||
| 07 | Real property | Home & Garden | 1.67× | ||
| 08 | Blanket | Home & Garden | 1.67× | ||
| 09 | J. C. Penney | Shopping | 1.65× | ||
| 10 | Valentine's Day | Kids & Family | 1.65× | ||
| 11 | UEFA Champions League | Sports | 1.62× | ||
| 12 | Bestseller | Literature | 1.62× | ||
| 13 | Paleolithic diet | Health | 1.61× | ||
| 14 | Western Union | Business & Career | 1.60× | ||
| 15 | Preventive healthcare | Health | 1.58× | ||
| 16 | Milwaukee Brewers | Sports | 1.58× | ||
| 17 | Tableware | Food & Beverages | 1.57× | ||
| 18 | Genetics | Kids & Family | 1.56× | ||
| 19 | Mineral water | Food & Beverages | 1.53× | ||
| 20 | Five Below | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.30× | |
| Design Affinity | PREMIUM | 1.21× | |
| Patriotism | CONSERVATISM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.81× | |
| Pet Ownership | JOY | 0.84× | |
| Extroversion | THRILL | 0.85× |
Green (Color) has an estimated audience of 12,848,552 people in United States, concentrated in California and Texas.
60.7% of Green (Color) fans are female, 39.3% are male, with an average age of 39.5 years.
Green (Color) fans show strongest brand affinity for J. C. Penney (1.65×), Genetics (1.56×), and Real property (1.67×) over the country average.
Green (Color) fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Green (Color) itself, the audience over-indexes on Genetics (1.56×), Real property (1.67×), Five Below (1.51×), and Dillard's (1.79×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Green (Color). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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