Green (Color) Audience in United States
Green (Color) has an estimated audience of 12,848,552 people in United States. 60.7% are female, 39.3% are male, average age 39.5. Top brand affinities: Kia Sportage, Honda HR-V, Pre-school playgroup, Houston Astros, Jeep Grand Cherokee.
Top brand affinities include Kia Sportage, Honda HR-V, Pre-school playgroup, with strongest over-indexing on Kia Sportage (24.23× the country average). Demographically, the Green (Color) audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Design Affinity, Sustainability.
Category: Home & Garden · Type: Topic
Demographics of Green (Color) fans
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 39.5 |
| Estimated audience size | 12,848,552 |
Audience persona
The typical Green (Color) fan in United States is more female, around 39.5 years old, with strong Design Affinity tendencies and a notable affinity for Kia Sportage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 24.23× | Cars & Mobility |
| Honda HR-V | 16.92× | Cars & Mobility |
| Pre-school playgroup | 17.19× | Kids & Family |
| Houston Astros | 3.93× | Sports |
| Jeep Grand Cherokee | 4.62× | Cars & Mobility |
| J. C. Penney | 1.95× | Shopping |
| Livemusic | 1.99× | Music & Radio |
| Dentistry | 1.86× | Business & Career |
| Made in USA | 1.94× | Business & Career |
| Real property | 1.73× | Home & Garden |
| Los Angeles Dodgers | 2.24× | Sports |
| Five Below | 1.67× | Shopping |
| Western Union | 2.4× | Business & Career |
| UEFA Champions League | 2.12× | Sports |
| Boho-chic | 1.87× | Fashion & Accessoires |
| Ethical consumerism | 3.16× | Shopping |
| Hormone | 2.16× | Health |
| Non-fiction books | 2.01× | Literature |
| Hair coloring | 1.6× | Beauty & Wellness |
| Tableware | 1.77× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.37 |
| Sustainability | BALANCE | 1.19 |
| Luxury Orientation | PREMIUM | 1.16 |
| Indulgence | JOY | 1.15 |
| Sports Activity | POWER | 1.15 |
| Travelling | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.2% |
| Italy | 7.4% |
| Brazil | 4.0% |
See Green (Color) audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Green (Color). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.