A data profile of the people who buy, follow and care about Green (Color) in Italy — modelled from more than twelve digital signal sources. Green (Color) has an estimated audience of 6,266,073 people in Italy.
Green (Color) has an estimated audience of 6,266,073 people in Italy. 64.0% are female, 36.0% are male, average age 40.8. Top brand affinities: Wikipedia, WhatsApp, Sapphire, Personal finance, Volunteering.
Top brand affinities include Wikipedia, WhatsApp, Sapphire, with strongest over-indexing on Wikipedia (3.59× the country average).
Demographically, the Green (Color) audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Green (Color) fan in Italy is more female, around 40.8 years old, with strong Community Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Green (Color) profile in Italy.
64.0% are female, 36.0% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 40.8 |
| Estimated audience size | 6,266,073 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Green (Color) audience comes from Italy.
| Country | Share |
|---|---|
| United States | 15.2% |
| Italy | 7.4% |
| Brazil | 4.0% |
The strongest cross-interests of the Green (Color) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sapphire | Fashion & Accessoires | 7.53× | ||
| 02 | Montale | Beauty & Wellness | 7.35× | ||
| 03 | Magnesium | Health | 4.44× | ||
| 04 | Wikipedia | Internet & Social Media | 3.59× | ||
| 05 | Satire | Literature | 2.80× | ||
| 06 | Master of Business Administration | Business & Career | 2.56× | ||
| 07 | Mediaset | Technology & Electronics | 2.25× | ||
| 08 | Genetics | Kids & Family | 2.16× | ||
| 09 | Adriatic Sea | Travel & Leisure | 2.07× | ||
| 10 | Volunteering | Politics & Society | 2.04× | ||
| 11 | Champagne | Food & Beverages | 1.94× | ||
| 12 | HVAC | Home & Garden | 1.85× | ||
| 13 | Singer-songwriter | Music & Radio | 1.77× | ||
| 14 | corriere dello sport | Sports | 1.76× | ||
| 15 | Internet & Social Media | 1.73× | |||
| 16 | Travel website | Travel & Leisure | 1.64× | ||
| 17 | Diary | Kids & Family | 1.61× | ||
| 18 | Milk | Food & Beverages | 1.60× | ||
| 19 | Sky TG24 | Movies & TV | 1.53× | ||
| 20 | Personal finance | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.32× | |
| Convenience Orientation | PREMIUM | 1.30× | |
| Sustainability | BALANCE | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.81× | |
| Extroversion | THRILL | 0.86× | |
| Mindfulness | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Green (Color). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.