Mineral Audience in Germany
Mineral has an estimated audience of 2,579,925 people in Germany. 60.7% are female, 39.3% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Western Union, Sam Neill, German television comedy, Tagesschau.
The average Mineral fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Western Union, Sam Neill, with strongest over-indexing on Satire (8.81× the country average). Demographically, the Mineral audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Design Affinity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Mineral fans
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 40.7 |
| Estimated audience size | 2,579,925 |
Audience persona
The typical Mineral fan in Germany is more female, around 40.7 years old, with strong Design Affinity tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 517,932 | 0.92× |
| Bayern | 427,207 | 1.03× |
| Baden-Württemberg | 324,243 | 0.92× |
| Niedersachsen | 293,655 | 1.17× |
| Hessen | 213,083 | 1.08× |
| Sachsen | 149,872 | 1.18× |
| Rheinland-Pfalz | 134,462 | 1.04× |
| Berlin | 113,500 | 0.98× |
| Schleswig-Holstein | 85,767 | 0.93× |
| Brandenburg | 73,150 | 0.91× |
| Thüringen | 72,546 | 1.1× |
| Sachsen-Anhalt | 71,895 | 1.08× |
| Hamburg | 54,162 | 0.93× |
| Mecklenburg-Vorpommern | 41,646 | 0.85× |
| Saarland | 30,897 | 0.98× |
| Bremen | 20,017 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 8.81× | Literature |
| Western Union | 7.28× | Business & Career |
| Sam Neill | 16.08× | Movies & TV |
| German television comedy | 8.9× | Movies & TV |
| Tagesschau | 2.31× | Movies & TV |
| Allgäu | 6.63× | Travel & Leisure |
| Ryanair | 2.8× | Travel & Leisure |
| Sapphire | 14.39× | Fashion & Accessoires |
| Daytona International Speedway | 19.18× | Sports |
| Patti Smith | 17.12× | Music & Radio |
| James Franco | 12.37× | Movies & TV |
| Real property | 4.59× | Home & Garden |
| Jennifer Love Hewitt | 9.65× | Movies & TV |
| Country rap | 5.68× | Music & Radio |
| Felix Baumgartner | 4.37× | Sports |
| Headphones | 5.16× | Technology & Electronics |
| Pets | 1.65× | Pets & Animals |
| Syd Barrett | 15.02× | Music & Radio |
| Automobiles | 1.63× | Cars & Mobility |
| Hilary Swank | 12.17× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.58 |
| Sports Activity | POWER | 1.42 |
| Pet Ownership | JOY | 1.37 |
| Indulgence | JOY | 1.33 |
| Healthy Lifestyle | BALANCE | 1.32 |
| DIY Mentality | THRILL | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 4.4% |
| Italy | 3.7% |
See Mineral audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mineral have in Germany?
Mineral has an estimated audience of 2,579,925 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mineral fans?
60.7% of Mineral fans are female, 39.3% are male, with an average age of 40.7 years.
Which brands do Mineral fans like most?
Mineral fans show strongest brand affinity for Satire (8.81×), Western Union (7.28×), and Sam Neill (16.08×) over the country average.
Where do Mineral fans live in Germany?
Mineral fans in Germany are most concentrated in Nordrhein-Westfalen (reach 517,932), Bayern (reach 427,207), and Baden-Württemberg (reach 324,243). These three regions account for the largest share of the active audience.
What other brands do Mineral fans also like?
Beyond Mineral itself, the audience over-indexes on Western Union (7.28×), Sam Neill (16.08×), German television comedy (8.9×), and Tagesschau (2.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mineral. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.