Rascasse Audience Intelligence

Mineral Audience in Germany

A data profile of the people who buy, follow and care about Mineral in Germany — modelled from more than twelve digital signal sources. Mineral has an estimated audience of 2,579,925 people in Germany.

#1536among Topic in Germany#138in Fashion & Accessoires

The average Mineral fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sam Neill, Sapphire, Kate Bush, with strongest over-indexing on Sam Neill (17.87× the country average).

Demographically, the Mineral audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Community Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mineral fan in Germany is more female, around 40.7 years old, with strong Community Orientation tendencies and a notable affinity for Sam Neill.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mineral profile in Germany.

Audience size
2.6M
in Germany
Gender
60.7%♀
39.3% male
Age
40.7
average years
Country rank
#2551
Topic in Germany
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mineral fans

60.7% are female, 39.3% are male, average age 40.7.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Mineral audience in Germany
MetricValue
Female60.7%
Male39.3%
Average age40.7
Estimated audience size2,579,925
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Mineral audience in Germany
Age bracketShare%
16-1915%
20-2918%
30-3921%
40-4926%
50+20%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Mineral audience comes from Germany.

Worldwide audience distribution share by country for Mineral
CountryShare
United States20.8%
United Kingdom4.4%
Italy3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mineral audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mineral fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~100K1.17×
02Sachsen-Anhalt~70K1.12×
03Niedersachsen~300K1.11×
04Thüringen~70K1.10×
05Hessen~200K1.05×
06Rheinland-Pfalz~100K1.05×
07Saarland~30K1.05×
08Bayern~400K1.00×
09Bremen~20K0.96×
10Brandenburg~80K0.95×
11Berlin~100K0.94×
12Mecklenburg-Vorpommern~50K0.93×
13Baden-Württemberg~300K0.92×
14Schleswig-Holstein~80K0.91×
15Nordrhein-Westfalen~500K0.89×
16Hamburg~50K0.87×
Fig. 06

Affinity by region

Affinity by region — Mineral, Germany
0.87×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mineral audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mineral audience
#·InterestCategoryAffinity×
01Patti SmithMusic & Radio19.18×
02SapphireFashion & Accessoires19.10×
03Sam NeillMovies & TV17.87×
04Daytona International SpeedwaySports16.22×
05Kate BushMusic & Radio13.38×
06Syd BarrettMusic & Radio11.30×
07Hilary SwankMovies & TV10.95×
08BeckMusic & Radio10.89×
09James FrancoMovies & TV9.74×
10Jimmy KimmelMovies & TV6.30×
11Arnold SchwarzeneggerMovies & TV4.22×
12AllgäuTravel & Leisure3.64×
13Western UnionBusiness & Career3.11×
14Real propertyHome & Garden3.02×
15GemstoneFashion & Accessoires2.94×
16RyanairTravel & Leisure2.21×
17VolunteeringPolitics & Society2.19×
18Müller (company)Food & Beverages1.94×
19TagesschauMovies & TV1.86×
20Netto Marken-DiscountShopping1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mineral audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mineral audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.44×
MindfulnessBALANCE1.37×
Quality AwarenessPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mineral audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.85×
Price SensitivityPREMIUM0.86×
Sports ActivityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mineral have in Germany?

Mineral has an estimated audience of 2,579,925 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mineral fans?

60.7% of Mineral fans are female, 39.3% are male, with an average age of 40.7 years.

03

Which brands do Mineral fans like most?

Mineral fans show strongest brand affinity for Sam Neill (17.87×), Sapphire (19.1×), and Kate Bush (13.38×) over the country average.

04

Where do Mineral fans live in Germany?

Mineral fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Mineral fans also like?

Beyond Mineral itself, the audience over-indexes on Sapphire (19.1×), Kate Bush (13.38×), Beck (10.89×), and Patti Smith (19.18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Mineral audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mineral. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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