Rascasse Audience Intelligence

Mineral Audience in United States

A data profile of the people who buy, follow and care about Mineral in United States — modelled from more than twelve digital signal sources. Mineral has an estimated audience of 19,284,365 people in United States.

#1180among Topic in United States#90in Fashion & Accessoires

The average Mineral fan in United States is 39.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Maps, Do it yourself (DIY), Real property, with strongest over-indexing on Google Maps (3.38× the country average).

Demographically, the Mineral audience skews more female with an average age of 39.5, and over-indexes on personality traits such as DIY Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mineral fan in United States is more female, around 39.5 years old, with strong DIY Mentality tendencies and a notable affinity for Google Maps.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mineral profile in United States.

Audience size
19.3M
in United States
Gender
64.4%♀
35.6% male
Age
39.5
average years
Country rank
#1717
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mineral fans

64.4% are female, 35.6% are male, average age 39.5.

Fig. 02

Gender split

64.4%
Female
35.6%
Male
Demographic split for Mineral audience in United States
MetricValue
Female64.4%
Male35.6%
Average age39.5
Estimated audience size19,284,365
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Mineral audience in United States
Age bracketShare%
16-1919%
20-2919%
30-3919%
40-4921%
50+21%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Mineral audience comes from United States.

Worldwide audience distribution share by country for Mineral
CountryShare
United States20.8%
United Kingdom4.4%
Italy3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mineral audience in United States is strongest.

Fig. 05

Top regions by affinity

Mineral fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~900K1.86×
02West Virginia~100K1.40×
03North Dakota~50K1.33×
04South Dakota~60K1.30×
05Georgia~700K1.25×
06New Mexico~100K1.23×
07Washington~500K1.18×
08Kansas~200K1.17×
09Montana~60K1.16×
10Alaska~50K1.14×
11California~2.5M1.13×
12Idaho~100K1.13×
13Ohio~700K1.12×
14Arizona~400K1.11×
15Missouri~300K1.09×
16Alabama~300K1.09×
17Indiana~400K1.08×
18Oregon~200K1.03×
19Arkansas~200K1.03×
20Nebraska~100K1.03×
21Utah~200K1.02×
22North Carolina~600K1.01×
23Mississippi~200K1.01×
24South Carolina~300K1.00×
25Pennsylvania~600K0.96×
26Minnesota~300K0.96×
27New Jersey~500K0.95×
28Oklahoma~200K0.95×
29New York~1M0.94×
30Nevada~200K0.93×
31Colorado~300K0.92×
32Kentucky~200K0.92×
33Texas~1.5M0.91×
34Illinois~600K0.91×
35Michigan~500K0.90×
36Wisconsin~300K0.90×
37Vermont~30K0.90×
38New Hampshire~70K0.89×
39Florida~1M0.88×
40Maryland~300K0.88×
41Iowa~100K0.88×
42Maine~60K0.85×
43Louisiana~200K0.84×
44Hawaii~70K0.82×
45Tennessee~300K0.81×
46Washington, District of Columbia~50K0.81×
47Connecticut~200K0.80×
48Rhode Island~50K0.77×
49Massachusetts~300K0.74×
50Delaware~40K0.74×
Fig. 06

Affinity by region

Affinity by region — Mineral, United States
0.74×1.00×1.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mineral audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mineral audience
#·InterestCategoryAffinity×
01Google MapsInternet & Social Media3.38×
02Stitch!Movies & TV3.38×
03Real propertyHome & Garden2.27×
04HormoneHealth2.23×
05Gaming computerTechnology & Electronics2.15×
06Obsessed (2009 film)Movies & TV2.10×
07OtakuLiterature2.00×
08House musicMusic & Radio1.98×
09Handmade jewelryFashion & Accessoires1.98×
10CrochetHome & Garden1.97×
11High schoolBusiness & Career1.93×
12Natural skin careBeauty & Wellness1.77×
13InnovationBusiness & Career1.74×
14Made in USABusiness & Career1.73×
15Vintage clothingFashion & Accessoires1.67×
16GeneticsKids & Family1.62×
17J. C. PenneyShopping1.60×
18Do it yourself (DIY)Home & Garden1.58×
19Dog walkingPets & Animals1.57×
20Subscription business modelShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mineral audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mineral audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.34×
Design AffinityPREMIUM1.33×
SustainabilityBALANCE1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mineral audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.84×
Family OrientationCONSERVATISM0.87×
Pet OwnershipJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mineral have in United States?

Mineral has an estimated audience of 19,284,365 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mineral fans?

64.4% of Mineral fans are female, 35.6% are male, with an average age of 39.5 years.

03

Which brands do Mineral fans like most?

Mineral fans show strongest brand affinity for Google Maps (3.38×), Do it yourself (DIY) (1.58×), and Real property (2.27×) over the country average.

04

Where do Mineral fans live in United States?

Mineral fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Mineral fans also like?

Beyond Mineral itself, the audience over-indexes on Do it yourself (DIY) (1.58×), Real property (2.27×), High school (1.93×), and Genetics (1.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Mineral audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mineral. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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