Mineral Audience in United States

Mineral logo

Mineral has an estimated audience of 19,284,365 people in United States. 64.4% are female, 35.6% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Israel, Home equity, Bank account, Historic site.

The average Mineral fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Israel, Home equity, with strongest over-indexing on Lulu 黃路梓茵 (3.38× the country average). Demographically, the Mineral audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Mineral fans

Demographic split for Mineral audience in United States
MetricValue
Female64.4%
Male35.6%
Average age39.5
Estimated audience size19,284,365

Audience persona

The typical Mineral fan in United States is more female, around 39.5 years old, with strong Design Affinity tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Mineral in United States
RegionReachAffinity
California2,671,1521.26×
Texas1,609,5310.97×
Florida1,315,5771.01×
New York1,223,4081.14×
Virginia848,8131.81×
Georgia699,5411.18×
Illinois606,5490.94×
Pennsylvania600,1260.92×
North Carolina574,8550.99×
Ohio571,9390.96×
New Jersey523,4861.07×
Michigan501,3250.99×
Washington493,6161.28×
Arizona474,3461.2×
Indiana357,1981.01×
Tennessee347,3800.9×
Missouri330,4411.06×
Maryland326,1340.98×
Massachusetts317,0400.83×
Colorado294,3630.97×
Alabama292,0861.08×
South Carolina279,2830.96×
Minnesota274,2960.99×
Wisconsin254,7370.88×
Oregon247,9211.12×
Louisiana209,0230.84×
Oklahoma207,9300.97×
Kentucky205,0010.85×
Nevada188,1541.01×
Utah173,6231.01×
Connecticut169,4670.88×
Mississippi161,4581.02×
Kansas160,8551.06×
Arkansas146,4460.92×
Iowa140,2210.88×
West Virginia134,4121.5×
New Mexico106,6241.1×
Idaho105,2251.09×
Nebraska86,3650.89×
New Hampshire65,5670.86×
Hawaii64,0910.77×
Maine59,5050.86×
Washington, District of Columbia52,2620.9×
Montana49,6950.93×
Rhode Island47,3940.77×
North Dakota44,6351.13×
Alaska43,3371.05×
South Dakota40,5320.91×
Delaware36,0340.68×
Vermont30,1730.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mineral audience
BrandAffinityCategory
Lulu 黃路梓茵3.38×Movies & TV
Israel1.95×Travel & Leisure
Home equity1.77×Home & Garden
Bank account2.21×Business & Career
Historic site3.38×Arts & Culture
JDSU1.88×Business & Career
Jeep Wagoneer3.04×Cars & Mobility
Goop2.81×Internet & Social Media
Vocal harmony2.26×Music & Radio
Christmas Gifts2.58×Kids & Family
Jesse Plemons1.61×Movies & TV
Throne of Glass3.38×Literature
Home staging2.4×Home & Garden
Governor of Michigan3.38×Politics & Society
Fairy godmother3.38×Literature
Hibachi3.38×Food & Beverages
Mathcore3.38×Music & Radio
Google Home2.65×Technology & Electronics
Nebraska Cornhuskers3.38×Sports
Wok2.48×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mineral audience
TraitClusterScore
Design AffinityPREMIUM1.41
SustainabilityBALANCE1.39
DIY MentalityTHRILL1.39
Luxury OrientationPREMIUM1.34
Healthy LifestyleBALANCE1.32
Early Adopter MentalityPOWER1.25

Worldwide distribution

Worldwide audience distribution share by country for Mineral
CountryShare
United States20.8%
United Kingdom4.4%
Italy3.7%

See Mineral audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Mineral have in United States?

Mineral has an estimated audience of 19,284,365 people in United States, concentrated in California and Texas.

What is the gender split and age of Mineral fans?

64.4% of Mineral fans are female, 35.6% are male, with an average age of 39.5 years.

Which brands do Mineral fans like most?

Mineral fans show strongest brand affinity for Lulu 黃路梓茵 (3.38×), Israel (1.95×), and Home equity (1.77×) over the country average.

Where do Mineral fans live in United States?

Mineral fans in United States are most concentrated in California (reach 2,671,152), Texas (reach 1,609,531), and Florida (reach 1,315,577). These three regions account for the largest share of the active audience.

What other brands do Mineral fans also like?

Beyond Mineral itself, the audience over-indexes on Israel (1.95×), Home equity (1.77×), Bank account (2.21×), and Historic site (3.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mineral. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.