A data profile of the people who buy, follow and care about Designer clothing in Spain — modelled from more than twelve digital signal sources. Designer clothing has an estimated audience of 2,472,591 people in Spain.
The average Designer clothing fan in Spain is 41.9 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Gown, Sewing, Maquillaje Profesional, with strongest over-indexing on Gown (4.71× the country average).
Demographically, the Designer clothing audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Tradition, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Designer clothing fan in Spain is more female, around 41.9 years old, with strong Tradition tendencies and a notable affinity for Gown.
The key figures that characterise the Designer clothing profile in Spain.
72.6% are female, 27.4% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 72.6% |
| Male | 27.4% |
| Average age | 41.9 |
| Estimated audience size | 2,472,591 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide Designer clothing audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.2% |
| India | 10.0% |
| China | 7.4% |
Where the Designer clothing audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Cantabria | ~40K | 1.14× | |
| 02 | Navarre | ~30K | 1.13× | |
| 03 | Extremadura | ~60K | 1.09× | |
| 04 | Principality of Asturias | ~60K | 1.04× | |
| 05 | Region of Murcia | ~90K | 1.03× | |
| 06 | Aragon | ~70K | 1.01× | |
| 07 | Balearic Islands | ~70K | 1.00× | |
| 08 | Castilla-La Mancha | ~100K | 0.98× | |
| 09 | Castile and León | ~100K | 0.97× | |
| 10 | Canary Islands | ~100K | 0.96× | |
| 11 | Galicia | ~100K | 0.95× | |
| 12 | Basque Autonomous Country | ~90K | 0.95× | |
| 13 | Comunidad Valenciana | ~300K | 0.90× | |
| 14 | Andalusia | ~400K | 0.87× | |
| 15 | Catalonia | ~400K | 0.85× | |
| 16 | Community of Madrid | ~400K | 0.84× |
The strongest cross-interests of the Designer clothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lehenga | Fashion & Accessoires | 10.27× | ||
| 02 | Gown | Fashion & Accessoires | 4.71× | ||
| 03 | Knitting needle | Fashion & Accessoires | 4.11× | ||
| 04 | Wedding Planners | Kids & Family | 3.99× | ||
| 05 | Bridesmaid | Kids & Family | 3.94× | ||
| 06 | Pattern (sewing) | Home & Garden | 3.74× | ||
| 07 | Fashion show | Fashion & Accessoires | 3.45× | ||
| 08 | Wedding cake | Food & Beverages | 3.23× | ||
| 09 | Makeup Tutorials | Beauty & Wellness | 3.14× | ||
| 10 | Sewing | Home & Garden | 3.13× | ||
| 11 | Ring (jewellery) | Fashion & Accessoires | 3.09× | ||
| 12 | Decoration | Home & Garden | 2.98× | ||
| 13 | Maquillaje Profesional | Beauty & Wellness | 2.77× | ||
| 14 | Made in Italy | Business & Career | 2.76× | ||
| 15 | Moda Feminina | Fashion & Accessoires | 2.65× | ||
| 16 | Stradivarius | Shopping | 2.18× | ||
| 17 | Personal care | Health | 1.70× | ||
| 18 | Women's clothing | Fashion & Accessoires | 1.60× | ||
| 19 | Home improvement | Home & Garden | 1.55× | ||
| 20 | Woman | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.80× | |
| Price Sensitivity | PREMIUM | 1.50× | |
| DIY Mentality | THRILL | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.61× | |
| Need for Security | CONSERVATISM | 0.63× | |
| Indulgence | JOY | 0.72× |
Designer clothing has an estimated audience of 2,472,591 people in Spain, concentrated in Andalusia and Catalonia.
72.6% of Designer clothing fans are female, 27.4% are male, with an average age of 41.9 years.
Designer clothing fans show strongest brand affinity for Gown (4.71×), Sewing (3.13×), and Maquillaje Profesional (2.77×) over the country average.
Designer clothing fans in Spain are most concentrated in Andalusia (reach ~400K), Catalonia (reach ~400K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Designer clothing itself, the audience over-indexes on Sewing (3.13×), Maquillaje Profesional (2.77×), Moda Feminina (2.65×), and Fashion show (3.45×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Designer clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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