Rascasse Audience Intelligence

Designer clothing Audience in Spain

A data profile of the people who buy, follow and care about Designer clothing in Spain — modelled from more than twelve digital signal sources. Designer clothing has an estimated audience of 2,472,591 people in Spain.

The average Designer clothing fan in Spain is 41.9 years old, more female, and lives primarily in Andalusia.

The audience is concentrated in Andalusia, Catalonia, Community of Madrid.

Top brand affinities include Gown, Sewing, Maquillaje Profesional, with strongest over-indexing on Gown (4.71× the country average).

Demographically, the Designer clothing audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Tradition, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Designer clothing fan in Spain is more female, around 41.9 years old, with strong Tradition tendencies and a notable affinity for Gown.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Designer clothing profile in Spain.

Audience size
2.5M
in Spain
Gender
72.6%
27.4% male
Age
41.9
average years
Country rank
#1589
Topic in Spain
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Designer clothing fans

72.6% are female, 27.4% are male, average age 41.9.

Fig. 02

Gender split

72.6%
Female
27.4%
Male
Demographic split for Designer clothing audience in Spain
MetricValue
Female72.6%
Male27.4%
Average age41.9
Estimated audience size2,472,591
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Designer clothing audience in Spain
Age bracketShare%
16-1914%
20-2917%
30-3919%
40-4925%
50+25%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Designer clothing audience comes from Spain.

Worldwide audience distribution share by country for Designer clothing
CountryShare
United States17.2%
India10.0%
China7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Designer clothing audience in Spain is strongest.

Fig. 05

Top regions by affinity

Designer clothing fans by region: top regions in Spain
#RegionReachAffinity×
01Cantabria~40K1.14×
02Navarre~30K1.13×
03Extremadura~60K1.09×
04Principality of Asturias~60K1.04×
05Region of Murcia~90K1.03×
06Aragon~70K1.01×
07Balearic Islands~70K1.00×
08Castilla-La Mancha~100K0.98×
09Castile and León~100K0.97×
10Canary Islands~100K0.96×
11Galicia~100K0.95×
12Basque Autonomous Country~90K0.95×
13Comunidad Valenciana~300K0.90×
14Andalusia~400K0.87×
15Catalonia~400K0.85×
16Community of Madrid~400K0.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Designer clothing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Designer clothing audience
#·InterestCategoryAffinity×
01LehengaFashion & Accessoires10.27×
02GownFashion & Accessoires4.71×
03Knitting needleFashion & Accessoires4.11×
04Wedding PlannersKids & Family3.99×
05BridesmaidKids & Family3.94×
06Pattern (sewing)Home & Garden3.74×
07Fashion showFashion & Accessoires3.45×
08Wedding cakeFood & Beverages3.23×
09Makeup TutorialsBeauty & Wellness3.14×
10SewingHome & Garden3.13×
11Ring (jewellery)Fashion & Accessoires3.09×
12DecorationHome & Garden2.98×
13Maquillaje ProfesionalBeauty & Wellness2.77×
14Made in ItalyBusiness & Career2.76×
15Moda FemininaFashion & Accessoires2.65×
16StradivariusShopping2.18×
17Personal careHealth1.70×
18Women's clothingFashion & Accessoires1.60×
19Home improvementHome & Garden1.55×
20WomanKids & Family1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Designer clothing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Designer clothing audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.80×
Price SensitivityPREMIUM1.50×
DIY MentalityTHRILL1.46×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Designer clothing audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.61×
Need for SecurityCONSERVATISM0.63×
IndulgenceJOY0.72×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Designer clothing have in Spain?

Designer clothing has an estimated audience of 2,472,591 people in Spain, concentrated in Andalusia and Catalonia.

02

What is the gender split and age of Designer clothing fans?

72.6% of Designer clothing fans are female, 27.4% are male, with an average age of 41.9 years.

03

Which brands do Designer clothing fans like most?

Designer clothing fans show strongest brand affinity for Gown (4.71×), Sewing (3.13×), and Maquillaje Profesional (2.77×) over the country average.

04

Where do Designer clothing fans live in Spain?

Designer clothing fans in Spain are most concentrated in Andalusia (reach ~400K), Catalonia (reach ~400K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Designer clothing fans also like?

Beyond Designer clothing itself, the audience over-indexes on Sewing (3.13×), Maquillaje Profesional (2.77×), Moda Feminina (2.65×), and Fashion show (3.45×) compared to the Spain average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Designer clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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