Top 11 Diapers in Brazil
This curated ranking covers the 11 largest diapers in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Pampers, Huggies and Luvs lead the list with a combined estimated audience of 7,984,411 people. Across all 11 entries the average audience size is 744,112, and the largest, Pampers, reaches around 4,098,380 people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each diapers, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Pampers |
4,098,380 | 19.9% | Diapers | Kids & Family |
| 2 |  Huggies |
2,520,443 | 37.5% | Diapers | Kids & Family |
| 3 |  Luvs |
1,365,588 | 52.1% | Diapers | Kids & Family |
| 4 |  Huggies Pull-Ups |
133,812 | 24.5% | Diapers | Kids & Family |
| 5 |  BabyLove |
44,542 | 5.0% | Diapers | Kids & Family |
| 6 |  Genki |
16,461 | 1.4% | Diapers | Kids & Family |
| 7 |  Didi & Friends |
3,549 | 0.6% | Diapers | Kids & Family |
| 8 |  Whoopee |
2,356 | 0.9% | Diapers | Kids & Family |
| 9 |  PetPet Malaysia |
59 | 8.7% | Diapers | Kids & Family |
| 10 |  Babyjoy Diapers |
44 | 0.0% | Diapers | Kids & Family |
| 11 |  GDiaper |
6 | 0.1% | Diapers | Kids & Family |
Frequently asked questions
How is this Top 11 list compiled?
Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each diapers by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest diapers in Brazil?
Pampers currently leads with an estimated audience of 4,098,380 people in Brazil.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Brazil. Lists below 5 entries are not published. See methodology for full details.