Top 50 Toys in Brazil
This curated ranking covers the 50 largest toys in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 53 toys tracked in Brazil, the 50 ranked here account for the largest measured audience reach. Lego, Barbie and Hello Kitty lead the list with a combined estimated audience of 11,108,223 people. Across all 50 entries the average audience size is 543,591, and the largest, Lego, reaches around 4,440,714 people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each toys, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Lego |
4,440,714 | 4.0% | Toys | Kids & Family |
| 2 |  Barbie |
3,863,600 | 10.5% | Toys | Kids & Family |
| 3 |  Hello Kitty |
2,803,909 | 7.6% | Toys | Kids & Family |
| 4 |  Labubu |
2,785,492 | 5.2% | Toys | Kids & Family |
| 5 |  Hot Wheels |
2,352,887 | 10.3% | Toys | Kids & Family |
| 6 |  Fisher-Price |
1,818,545 | 21.6% | Toys | Kids & Family |
| 7 |  Playskool |
1,596,166 | 81.5% | Toys | Kids & Family |
| 8 |  Mattel |
1,483,114 | 8.6% | Toys | Kids & Family |
| 9 |  Hasbro |
894,914 | 8.4% | Toys | Kids & Family |
| 10 |  Play-Doh |
671,940 | 8.4% | Toys | Kids & Family |
| 11 |  Nerf |
647,561 | 11.6% | Toys | Kids & Family |
| 12 |  Playmobil |
499,726 | 5.1% | Toys | Kids & Family |
| 13 |  Lego Minecraft |
436,747 | 9.7% | Toys | Kids & Family |
| 14 |  Squishmallows |
420,036 | 3.2% | Toys | Kids & Family |
| 15 |  Pop Mart |
356,553 | 0.5% | Toys | Shopping |
| 16 |  Lego Batman |
321,122 | 6.8% | Toys | Kids & Family |
| 17 |  Lego Marvel Super Heroes |
247,590 | 6.7% | Toys | Kids & Family |
| 18 |  Lego City |
228,053 | 5.2% | Toys | Kids & Family |
| 19 |  Lego Star Wars |
223,303 | 2.9% | Toys | Kids & Family |
| 20 |  Lego Ninjago |
191,970 | 4.6% | Toys | Kids & Family |
| 21 |  Lego Duplo |
151,666 | 2.7% | Toys | Kids & Family |
| 22 |  Fleischmann (model railroads) |
116,709 | 18.7% | Toys | Kids & Family |
| 23 |  Crayola |
92,858 | 2.4% | Toys | Kids & Family |
| 24 |  Lego Technic |
79,463 | 1.4% | Toys | Kids & Family |
| 25 |  Lego Mindstorms |
67,954 | 3.0% | Toys | Kids & Family |
| 26 |  Mega Bloks |
59,676 | 5.7% | Toys | Kids & Family |
| 27 |  Lego Friends |
57,608 | 2.2% | Toys | Kids & Family |
| 28 |  Lego Creator |
45,181 | 2.8% | Toys | Kids & Family |
| 29 |  Ravensburger |
28,445 | 0.9% | Toys | Kids & Family |
| 30 |  Revell |
23,318 | 2.7% | Toys | Kids & Family |
| 31 |  Little Tikes |
22,967 | 0.9% | Toys | Kids & Family |
| 32 |  Lego Space |
22,565 | 2.1% | Toys | Kids & Family |
| 33 |  Lego Toy Story |
18,198 | 2.5% | Toys | Kids & Family |
| 34 |  Melissa & Doug |
16,476 | 1.1% | Toys | Kids & Family |
| 35 |  K'Nex |
15,520 | 2.2% | Toys | Kids & Family |
| 36 |  Giochi Preziosi (company) |
13,555 | 4.1% | Toys | Kids & Family |
| 37 |  Schleich |
12,242 | 0.5% | Toys | Kids & Family |
| 38 |  Build-A-Bear Workshop |
11,311 | 0.3% | Toys | Kids & Family |
| 39 |  Noch (model railroads) |
9,282 | 2.1% | Toys | Kids & Family |
| 40 |  Hotel deLuxe |
8,748 | 4.5% | Toys | Kids & Family |
| 41 |  Märklin |
4,348 | 0.5% | Toys | Kids & Family |
| 42 |  Toniebox |
3,763 | 0.1% | Toys | Kids & Family |
| 43 |  Disney Princess |
3,740 | 0.0% | Toys | Kids & Family |
| 44 |  Peppa Pig |
3,139 | 0.1% | Toys | Kids & Family |
| 45 |  WizKids |
3,134 | 0.9% | Toys | Kids & Family |
| 46 |  Herpa |
2,496 | 1.1% | Toys | Kids & Family |
| 47 |  Bluebrixx |
1,034 | 0.0% | Toys | Kids & Family |
| 48 |  Lego Pirates |
189 | 0.0% | Toys | Kids & Family |
| 49 |  JAKO-O |
26 | 0.0% | Toys | Kids & Family |
| 50 |  hornby model railways |
24 | 0.0% | Toys | Kids & Family |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each toys by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest toys in Brazil?
Lego currently leads with an estimated audience of 4,440,714 people in Brazil.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Brazil. Lists below 5 entries are not published. See methodology for full details.