A data profile of the people who buy, follow and care about Human behavior in Brazil — modelled from more than twelve digital signal sources. Human behavior has an estimated audience of 7,792,401 people in Brazil.
Human behavior has an estimated audience of 7,792,401 people in Brazil. 61.4% are female, 38.6% are male, average age 38.9. Top brand affinities: Rick and Morty, Borussia Dortmund, Dafiti, Toy Story (franchise), Spanish language.
Top brand affinities include Rick and Morty, Borussia Dortmund, Dafiti, with strongest over-indexing on Rick and Morty (4.25× the country average).
Demographically, the Human behavior audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Mindfulness, Individualism.
The typical Human behavior fan in Brazil is more female, around 38.9 years old, with strong Mindfulness tendencies and a notable affinity for Rick and Morty.
The key figures that characterise the Human behavior profile in Brazil.
61.4% are female, 38.6% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 38.9 |
| Estimated audience size | 7,792,401 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Human behavior audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.9% |
| Italy | 6.9% |
| Brazil | 6.5% |
The strongest cross-interests of the Human behavior audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rick and Morty | Movies & TV | 4.25× | ||
| 02 | Borussia Dortmund | Sports | 4.25× | ||
| 03 | Toy Story (franchise) | Movies & TV | 4.25× | ||
| 04 | Germany | Travel & Leisure | 4.25× | ||
| 05 | Thiago Silva | Sports | 4.25× | ||
| 06 | Elizabeth Olsen | Movies & TV | 4.25× | ||
| 07 | Kevin Costner | Movies & TV | 4.25× | ||
| 08 | Transformers (toy line) | Kids & Family | 4.25× | ||
| 09 | Jorginho | Sports | 4.25× | ||
| 10 | RB Leipzig | Sports | 4.25× | ||
| 11 | Arrow | Movies & TV | 3.86× | ||
| 12 | Philippe Coutinho | Sports | 3.64× | ||
| 13 | Spanish language | Politics & Society | 2.43× | ||
| 14 | Dafiti | Fashion & Accessoires | 2.17× | ||
| 15 | The Big Bang Theory | Movies & TV | 1.75× | ||
| 16 | Centauro | Cars & Mobility | 1.74× | ||
| 17 | BTS | Music & Radio | 1.67× | ||
| 18 | MSN | News | 1.63× | ||
| 19 | Wikipedia | Internet & Social Media | 1.63× | ||
| 20 | Michael Jackson | Music & Radio | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.37× | |
| Individualism | JOY | 1.36× | |
| Community Orientation | OPEN | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.64× | |
| Luxury Orientation | PREMIUM | 0.79× | |
| Quality Awareness | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Human behavior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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