Market share Audience in United States

Market share has an estimated audience of 712,631 people in United States. 36.2% are female, 63.8% are male, average age 35.1. Top regions: California, New York, Texas. Top brand affinities: Google Maps, Apple Store, Khan Academy, Glassdoor, Autism Awareness.

The average Market share fan in United States is 35.1 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Google Maps, Apple Store, Khan Academy, with strongest over-indexing on Google Maps (16.3× the country average). Demographically, the Market share audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Market share fans

Demographic split for Market share audience in United States
MetricValue
Female36.2%
Male63.8%
Average age35.1
Estimated audience size712,631

Audience persona

The typical Market share fan in United States is more male, around 35.1 years old, with strong Risk Appetite tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Market share in United States
RegionReachAffinity
California98,6411.26×
New York76,6021.92×
Texas68,1271.11×
Florida50,5601.05×
Illinois29,7381.25×
Pennsylvania25,2631.05×
Georgia25,1351.14×
North Carolina23,8851.11×
Virginia23,4251.35×
New Jersey22,3541.23×
Massachusetts21,0301.5×
Washington20,4641.43×
Michigan19,7341.06×
Ohio19,2140.88×
Tennessee13,7880.96×
Indiana13,5851.04×
Arizona12,9420.89×
Colorado12,4781.11×
Maryland11,9650.98×
Missouri10,7640.94×
Minnesota9,9830.98×
Wisconsin9,6640.9×
South Carolina9,2110.86×
Alabama9,1120.92×
Oregon8,3751.03×
Connecticut8,3281.17×
Utah7,1361.12×
Kentucky7,0140.79×
Louisiana6,6220.72×
Oklahoma5,4390.69×
Arkansas5,3700.91×
Nevada5,3470.78×
Kansas4,9390.88×
Iowa4,6100.79×
Washington, District of Columbia3,9431.84×
Nebraska3,6671.03×
Rhode Island3,6161.59×
Mississippi3,5620.61×
New Hampshire3,1571.12×
Idaho2,7160.76×
Maine2,4090.94×
Hawaii2,2800.74×
New Mexico2,0740.58×
West Virginia1,6930.51×
Montana1,4730.74×
Vermont1,3951.11×
Delaware1,2700.65×
South Dakota1,1480.7×
North Dakota1,1180.76×
Alaska1,0670.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Market share audience
BrandAffinityCategory
Google Maps16.3×Internet & Social Media
Apple Store15.86×Shopping
Khan Academy15.88×Business & Career
Glassdoor24.7×Business & Career
Autism Awareness14.42×Health
PSV Eindhoven52.34×Sports
MailChimp21.52×Internet & Social Media
Jeff Bezos15.24×Business & Career
HubSpot19.82×Internet & Social Media
Deloitte27.56×Business & Career
Diabetes mellitus awareness8.56×Health
Bruce Willis8.88×Movies & TV
Morgan Stanley18.03×Business & Career
S&P 50058.91×Business & Career
Humble Bundle42.02×Games
Merrill Lynch19.55×Business & Career
Singer-songwriter3.92×Music & Radio
Microblogging8.68×Technology & Electronics
Honda Accord13.81×Cars & Mobility
Priyanka Chopra13.63×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Market share audience
TraitClusterScore
Risk AppetiteTHRILL2.34
Career OrientationPOWER2.18
PatriotismCONSERVATISM2.01
Luxury OrientationPREMIUM2.01
MindfulnessBALANCE1.92
Need for SecurityCONSERVATISM1.87

Worldwide distribution

Worldwide audience distribution share by country for Market share
CountryShare
Brazil65.3%
Portugal9.0%
United States4.3%

See Market share audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Market share have in United States?

Market share has an estimated audience of 712,631 people in United States, concentrated in California and New York.

What is the gender split and age of Market share fans?

36.2% of Market share fans are female, 63.8% are male, with an average age of 35.1 years.

Which brands do Market share fans like most?

Market share fans show strongest brand affinity for Google Maps (16.3×), Apple Store (15.86×), and Khan Academy (15.88×) over the country average.

Where do Market share fans live in United States?

Market share fans in United States are most concentrated in California (reach 98,641), New York (reach 76,602), and Texas (reach 68,127). These three regions account for the largest share of the active audience.

What other brands do Market share fans also like?

Beyond Market share itself, the audience over-indexes on Apple Store (15.86×), Khan Academy (15.88×), Glassdoor (24.7×), and Autism Awareness (14.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Market share. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.