Rascasse Audience Intelligence

Market share Audience in United States

A data profile of the people who buy, follow and care about Market share in United States — modelled from more than twelve digital signal sources. Market share has an estimated audience of 712,631 people in United States.

#9988among Topic in United States#1866in Business & Career

The average Market share fan in United States is 35.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Allison Janney, Kiernan Shipka, Crystal Palace F.C., with strongest over-indexing on Allison Janney (19.48× the country average).

Demographically, the Market share audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Market share fan in United States is more male, around 35.1 years old, with strong Patriotism tendencies and a notable affinity for Allison Janney.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Market share profile in United States.

Audience size
713K
in United States
Gender
36.2%♀
63.8% male
Age
35.1
average years
Country rank
#29585
Topic in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Market share fans

36.2% are female, 63.8% are male, average age 35.1.

Fig. 02

Gender split

36.2%
Female
63.8%
Male
Demographic split for Market share audience in United States
MetricValue
Female36.2%
Male63.8%
Average age35.1
Estimated audience size712,631
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Market share audience in United States
Age bracketShare%
16-1932%
20-2920%
30-3917%
40-4916%
50+15%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Market share audience comes from United States.

Worldwide audience distribution share by country for Market share
CountryShare
Brazil65.3%
Portugal9.0%
United States4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Market share audience in United States is strongest.

Fig. 05

Top regions by affinity

Market share fans by region: top regions in United States
#RegionReachAffinity×
01New York~60K1.56×
02Washington, District of Columbia~3K1.44×
03North Carolina~30K1.40×
04Washington~20K1.40×
05Indiana~20K1.37×
06Virginia~20K1.35×
07Massachusetts~20K1.33×
08Rhode Island~3K1.25×
09Georgia~30K1.20×
10New Jersey~20K1.18×
11Illinois~30K1.14×
12California~90K1.13×
13Minnesota~10K1.10×
14Connecticut~8K1.08×
15Texas~70K1.06×
16Pennsylvania~30K1.05×
17South Carolina~10K1.05×
18Utah~7K1.05×
19New Hampshire~3K1.05×
20Florida~50K1.03×
21Michigan~20K1.03×
22Oregon~8K1.03×
23Colorado~10K1.02×
24Vermont~1K1.01×
25Kansas~6K0.98×
26North Dakota~1K0.98×
27Nebraska~3K0.97×
28Alaska~1K0.97×
29Wisconsin~10K0.96×
30South Dakota~2K0.96×
31Alabama~9K0.95×
32Arkansas~6K0.95×
33Maine~2K0.95×
34Montana~2K0.94×
35Tennessee~10K0.93×
36Missouri~10K0.93×
37Maryland~10K0.92×
38Delaware~2K0.92×
39Hawaii~3K0.91×
40Kentucky~8K0.90×
41Idaho~3K0.90×
42Iowa~5K0.89×
43West Virginia~3K0.89×
44Arizona~10K0.88×
45Ohio~20K0.86×
46Louisiana~8K0.86×
47Mississippi~5K0.86×
48New Mexico~3K0.86×
49Nevada~6K0.85×
50Oklahoma~7K0.82×
Fig. 06

Affinity by region

Affinity by region — Market share, United States
0.82×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Market share audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Market share audience
#·InterestCategoryAffinity×
01Allison JanneyMovies & TV19.48×
02Crystal Palace F.C.Sports19.48×
03Zachary QuintoMovies & TV19.48×
04Campeonato Brasileiro Série ASports19.48×
05John McEnroeSports19.48×
06Andre AgassiSports17.16×
07RonaldinhoSports14.98×
08Kiernan ShipkaMovies & TV13.35×
09OrangeTechnology & Electronics12.51×
10Derivative (finance)Business & Career11.43×
11WWE Hall of FameSports6.07×
12Micro CenterShopping4.98×
13Sustainable energyHome & Garden4.51×
14Renewable energyBusiness & Career3.97×
15Discount TireShopping3.82×
16FedExBusiness & Career3.54×
17Mortgage loansBusiness & Career2.93×
18Indeed.comBusiness & Career2.84×
19AirbnbTravel & Leisure2.67×
20Google DriveTechnology & Electronics2.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Market share audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Market share audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.41×
Career OrientationPOWER2.35×
Quality AwarenessPREMIUM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Market share audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.71×
Pet OwnershipJOY0.79×
ExtroversionTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Market share have in United States?

Market share has an estimated audience of 712,631 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Market share fans?

36.2% of Market share fans are female, 63.8% are male, with an average age of 35.1 years.

03

Which brands do Market share fans like most?

Market share fans show strongest brand affinity for Allison Janney (19.48×), Kiernan Shipka (13.35×), and Crystal Palace F.C. (19.48×) over the country average.

04

Where do Market share fans live in United States?

Market share fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Market share fans also like?

Beyond Market share itself, the audience over-indexes on Kiernan Shipka (13.35×), Crystal Palace F.C. (19.48×), WWE Hall of Fame (6.07×), and Ronaldinho (14.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Market share audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Market share. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →