Little Rock, Arkansas Audience in United States
Little Rock, Arkansas has an estimated audience of 7,016,519 people in United States. 60.5% are female, 39.5% are male, average age 43.8. Top regions: Arkansas, Texas, California. Top brand affinities: John Gray (U.S. author), Jbc, Jebel Ali Free Zone, Jamnalal Bajaj Institute of Management Studies, Argenteuil.
The average Little Rock, Arkansas fan in United States is 43.8 years old, more female, and lives primarily in Arkansas. The audience is concentrated in Arkansas, Texas, California. Top brand affinities include John Gray (U.S. author), Jbc, Jebel Ali Free Zone, with strongest over-indexing on John Gray (U.S. author) (1.7× the country average). Demographically, the Little Rock, Arkansas audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Little Rock, Arkansas fans
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 43.8 |
| Estimated audience size | 7,016,519 |
Audience persona
The typical Little Rock, Arkansas fan in United States is more female, around 43.8 years old, with strong Family Orientation tendencies and a notable affinity for John Gray (U.S. author).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Arkansas | 843,068 | 14.58× |
| Texas | 830,593 | 1.38× |
| California | 353,594 | 0.46× |
| Florida | 273,989 | 0.58× |
| Tennessee | 261,365 | 1.86× |
| Missouri | 205,683 | 1.82× |
| Illinois | 187,847 | 0.8× |
| Louisiana | 170,101 | 1.88× |
| New York | 166,852 | 0.43× |
| Georgia | 165,231 | 0.76× |
| Oklahoma | 161,825 | 2.08× |
| Mississippi | 131,962 | 2.28× |
| Alabama | 119,145 | 1.22× |
| North Carolina | 116,428 | 0.55× |
| Ohio | 102,576 | 0.47× |
| Pennsylvania | 96,115 | 0.41× |
| Virginia | 95,548 | 0.56× |
| Michigan | 85,243 | 0.46× |
| Kansas | 85,218 | 1.54× |
| Arizona | 82,930 | 0.58× |
| Colorado | 80,590 | 0.73× |
| Indiana | 78,017 | 0.61× |
| Kentucky | 72,882 | 0.83× |
| Washington | 66,330 | 0.47× |
| New Jersey | 65,378 | 0.37× |
| South Carolina | 58,226 | 0.55× |
| Wisconsin | 56,968 | 0.54× |
| Massachusetts | 53,422 | 0.39× |
| Minnesota | 50,425 | 0.5× |
| Maryland | 50,002 | 0.41× |
| Iowa | 45,890 | 0.79× |
| Oregon | 36,352 | 0.45× |
| Nevada | 35,071 | 0.52× |
| Utah | 34,539 | 0.55× |
| Nebraska | 29,944 | 0.85× |
| New Mexico | 27,696 | 0.79× |
| Connecticut | 25,279 | 0.36× |
| Idaho | 19,350 | 0.55× |
| West Virginia | 15,377 | 0.47× |
| Washington, District of Columbia | 14,105 | 0.67× |
| Montana | 10,792 | 0.55× |
| New Hampshire | 10,179 | 0.37× |
| Hawaii | 9,702 | 0.32× |
| Maine | 9,408 | 0.37× |
| South Dakota | 9,309 | 0.57× |
| Alaska | 8,739 | 0.58× |
| North Dakota | 7,844 | 0.54× |
| Rhode Island | 7,838 | 0.35× |
| Delaware | 6,351 | 0.33× |
| Wyoming | 5,735 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| John Gray (U.S. author) | 1.7× | Literature |
| Jbc | 1.69× | Kids & Family |
| Jebel Ali Free Zone | 1.75× | Business & Career |
| Jamnalal Bajaj Institute of Management Studies | 1.55× | Business & Career |
| Argenteuil | 1.79× | Travel & Leisure |
| JBK Horse Shows | 2.12× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.19 |
| Need for Security | CONSERVATISM | 1.09 |
| Price Sensitivity | PREMIUM | 1.05 |
| Community Orientation | OPEN | 1.04 |
| DIY Mentality | THRILL | 1.04 |
| Social Media Usage | JOY | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 93.0% |
| Taiwan | 1.7% |
| Canada | 0.8% |
See Little Rock, Arkansas audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
Frequently asked questions
How many fans does Little Rock, Arkansas have in United States?
Little Rock, Arkansas has an estimated audience of 7,016,519 people in United States, concentrated in Arkansas and Texas.
What is the gender split and age of Little Rock, Arkansas fans?
60.5% of Little Rock, Arkansas fans are female, 39.5% are male, with an average age of 43.8 years.
Which brands do Little Rock, Arkansas fans like most?
Little Rock, Arkansas fans show strongest brand affinity for John Gray (U.S. author) (1.7×), Jbc (1.69×), and Jebel Ali Free Zone (1.75×) over the country average.
Where do Little Rock, Arkansas fans live in United States?
Little Rock, Arkansas fans in United States are most concentrated in Arkansas (reach 843,068), Texas (reach 830,593), and California (reach 353,594). These three regions account for the largest share of the active audience.
What other brands do Little Rock, Arkansas fans also like?
Beyond Little Rock, Arkansas itself, the audience over-indexes on Jbc (1.69×), Jebel Ali Free Zone (1.75×), Jamnalal Bajaj Institute of Management Studies (1.55×), and Argenteuil (1.79×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Little Rock, Arkansas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.