Rascasse Audience Intelligence

Little Rock, Arkansas Audience in United States

A data profile of the people who buy, follow and care about Little Rock, Arkansas in United States — modelled from more than twelve digital signal sources. Little Rock, Arkansas has an estimated audience of 7,016,519 people in United States.

#326among POI in United States#426in Travel & Leisure

The average Little Rock, Arkansas fan in United States is 43.8 years old, more female, and lives primarily in Arkansas.

The audience is concentrated in Arkansas, Texas, California.

Top brand affinities include Airline, American Airlines, Nonprofit organization, with strongest over-indexing on Airline (3.56× the country average).

Demographically, the Little Rock, Arkansas audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Community Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Little Rock, Arkansas fan in United States is more female, around 43.8 years old, with strong Community Orientation tendencies and a notable affinity for Airline.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Little Rock, Arkansas profile in United States.

Audience size
7M
in United States
Gender
60.5%♀
39.5% male
Age
43.8
average years
Country rank
#5001
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Little Rock, Arkansas fans

60.5% are female, 39.5% are male, average age 43.8.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Little Rock, Arkansas audience in United States
MetricValue
Female60.5%
Male39.5%
Average age43.8
Estimated audience size7,016,519
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Little Rock, Arkansas audience in United States
Age bracketShare%
16-1914%
20-2912%
30-3918%
40-4926%
50+31%
Fig. 04

Worldwide distribution

93.0%

of the worldwide Little Rock, Arkansas audience comes from United States.

Worldwide audience distribution share by country for Little Rock, Arkansas
CountryShare
United States93.0%
Taiwan1.7%
Canada0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Little Rock, Arkansas audience in United States is strongest.

Fig. 05

Top regions by affinity

Little Rock, Arkansas fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~900K16.29×
02Mississippi~100K2.19×
03Oklahoma~200K1.93×
04Louisiana~200K1.67×
05Tennessee~200K1.65×
06Missouri~200K1.63×
07Kansas~80K1.39×
08Texas~700K1.19×
09Alabama~100K1.07×
10Nebraska~30K0.81×
11New Mexico~30K0.77×
12Wyoming~8K0.76×
13Kentucky~70K0.75×
14Georgia~200K0.74×
15Illinois~200K0.71×
16Iowa~40K0.71×
17South Dakota~10K0.65×
18Alaska~10K0.65×
19Colorado~70K0.63×
20Washington, District of Columbia~10K0.63×
21North Dakota~9K0.63×
22West Virginia~20K0.62×
23Utah~40K0.59×
24Montana~10K0.59×
25Wisconsin~60K0.57×
26Virginia~100K0.56×
27Indiana~70K0.56×
28Idaho~20K0.55×
29Arizona~70K0.52×
30Florida~200K0.51×
31South Carolina~50K0.51×
32North Carolina~100K0.50×
33Washington~70K0.49×
34Nevada~30K0.49×
35Minnesota~50K0.47×
36New Hampshire~10K0.46×
37Maine~10K0.46×
38Rhode Island~10K0.46×
39Delaware~9K0.46×
40Ohio~90K0.43×
41Oregon~30K0.43×
42Michigan~80K0.42×
43Hawaii~10K0.42×
44Maryland~50K0.40×
45California~300K0.39×
46New York~100K0.37×
47Pennsylvania~90K0.37×
48Connecticut~30K0.37×
49Massachusetts~50K0.36×
50New Jersey~60K0.34×
Fig. 06

Affinity by region

Affinity by region — Little Rock, Arkansas, United States
0.34×1.00×16.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Little Rock, Arkansas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Little Rock, Arkansas audience
#·InterestCategoryAffinity×
01AirlineTravel & Leisure3.56×
02Life insuranceBusiness & Career2.07×
03Hardware storeHome & Garden1.95×
04Home insuranceBusiness & Career1.93×
05Charitable organizationPolitics & Society1.92×
06Denver NuggetsSports1.90×
07PharmacyBusiness & Career1.89×
08Health insuranceBusiness & Career1.89×
09Nonprofit organizationPolitics & Society1.73×
10Rail transportTravel & Leisure1.73×
11American AirlinesTravel & Leisure1.68×
12Discount TireShopping1.67×
13ZooKids & Family1.67×
14TraditionPolitics & Society1.65×
15Online newspaperNews1.62×
16United AirlinesTravel & Leisure1.59×
17Veterinary medicineBusiness & Career1.57×
18GardeningHome & Garden1.51×
19SupermarketShopping1.51×
20Snack foodFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Little Rock, Arkansas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Little Rock, Arkansas audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.92×
IndividualismJOY1.72×
TraditionCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Little Rock, Arkansas audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.40×
Sports ActivityPOWER0.60×
Luxury OrientationPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Little Rock, Arkansas have in United States?

Little Rock, Arkansas has an estimated audience of 7,016,519 people in United States, concentrated in Arkansas and Texas.

02

What is the gender split and age of Little Rock, Arkansas fans?

60.5% of Little Rock, Arkansas fans are female, 39.5% are male, with an average age of 43.8 years.

03

Which brands do Little Rock, Arkansas fans like most?

Little Rock, Arkansas fans show strongest brand affinity for Airline (3.56×), American Airlines (1.68×), and Nonprofit organization (1.73×) over the country average.

04

Where do Little Rock, Arkansas fans live in United States?

Little Rock, Arkansas fans in United States are most concentrated in Arkansas (reach ~900K), Texas (reach ~700K), and California (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Little Rock, Arkansas fans also like?

Beyond Little Rock, Arkansas itself, the audience over-indexes on American Airlines (1.68×), Nonprofit organization (1.73×), Pharmacy (1.89×), and Tradition (1.65×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Little Rock, Arkansas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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