Norse mythology Audience in Germany
Norse mythology has an estimated audience of 1,076,343 people in Germany. 52.7% are female, 47.3% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hakkasan, Personalised Gifts, ICF International, Gov.uk, Kendra Scott.
The average Norse mythology fan in Germany is 42.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hakkasan, Personalised Gifts, ICF International, with strongest over-indexing on Hakkasan (109.43× the country average). Demographically, the Norse mythology audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Norse mythology fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 42.1 |
| Estimated audience size | 1,076,343 |
Audience persona
The typical Norse mythology fan in Germany is balanced, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Hakkasan.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 211,656 | 0.9× |
| Bayern | 127,722 | 0.74× |
| Baden-Württemberg | 114,762 | 0.78× |
| Niedersachsen | 109,798 | 1.05× |
| Sachsen | 65,802 | 1.25× |
| Hessen | 64,760 | 0.79× |
| Rheinland-Pfalz | 48,039 | 0.89× |
| Schleswig-Holstein | 46,513 | 1.2× |
| Berlin | 40,737 | 0.85× |
| Brandenburg | 40,530 | 1.21× |
| Thüringen | 33,876 | 1.24× |
| Sachsen-Anhalt | 33,521 | 1.2× |
| Mecklenburg-Vorpommern | 32,030 | 1.56× |
| Hamburg | 21,868 | 0.9× |
| Saarland | 11,036 | 0.83× |
| Bremen | 5,622 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hakkasan | 109.43× | Food & Beverages |
| Personalised Gifts | 5.81× | Home & Garden |
| ICF International | 85.58× | Business & Career |
| Gov.uk | 12.81× | Politics & Society |
| Kendra Scott | 22.63× | Fashion & Accessoires |
| Dog breed | 1.62× | Pets & Animals |
| Haberler | 1.83× | News |
| Journey to the West (2011 TV series) | 18.96× | Movies & TV |
| Car Seat Headrest | 31.16× | Music & Radio |
| Unique Gifts | 1.62× | Shopping |
| Birthday Gifts | 1.56× | Kids & Family |
| The Client (1994 film) | 6.48× | Movies & TV |
| Keswick, Cumbria | 23.41× | Travel & Leisure |
| Urban horticulture | 1.52× | Home & Garden |
| Hard Knocks | 24.06× | Movies & TV |
| Loincloth | 2.09× | Fashion & Accessoires |
| Google Photos | 1.91× | Technology & Electronics |
| Corona (band) | 1.6× | Music & Radio |
| Minestrone | 1.62× | Food & Beverages |
| Haute-Saône | 27.94× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.71 |
| Tradition | CONSERVATISM | 1.66 |
| Extroversion | THRILL | 1.56 |
| Mindfulness | BALANCE | 1.34 |
| Travelling | THRILL | 1.33 |
| DIY Mentality | THRILL | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| Germany | 6.0% |
| Italy | 5.5% |
See Norse mythology audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Norse mythology have in Germany?
Norse mythology has an estimated audience of 1,076,343 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Norse mythology fans?
52.7% of Norse mythology fans are female, 47.3% are male, with an average age of 42.1 years.
Which brands do Norse mythology fans like most?
Norse mythology fans show strongest brand affinity for Hakkasan (109.43×), Personalised Gifts (5.81×), and ICF International (85.58×) over the country average.
Where do Norse mythology fans live in Germany?
Norse mythology fans in Germany are most concentrated in Nordrhein-Westfalen (reach 211,656), Bayern (reach 127,722), and Baden-Württemberg (reach 114,762). These three regions account for the largest share of the active audience.
What other brands do Norse mythology fans also like?
Beyond Norse mythology itself, the audience over-indexes on Personalised Gifts (5.81×), ICF International (85.58×), Gov.uk (12.81×), and Kendra Scott (22.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Norse mythology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.