Old Norse Audience in Germany
Old Norse has an estimated audience of 620,522 people in Germany. 40.3% are female, 59.7% are male, average age 43.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goes, Loincloth, Gov.uk, KLIX (AM), Car Seat Headrest.
The average Old Norse fan in Germany is 43.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goes, Loincloth, Gov.uk, with strongest over-indexing on Goes (3.32× the country average). Demographically, the Old Norse audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Old Norse fans
| Metric | Value |
|---|---|
| Female | 40.3% |
| Male | 59.7% |
| Average age | 43.1 |
| Estimated audience size | 620,522 |
Audience persona
The typical Old Norse fan in Germany is more male, around 43.1 years old, with strong Extroversion tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 118,833 | 0.88× |
| Bayern | 78,528 | 0.79× |
| Baden-Württemberg | 63,135 | 0.75× |
| Niedersachsen | 62,799 | 1.04× |
| Hessen | 33,622 | 0.71× |
| Sachsen | 31,072 | 1.02× |
| Berlin | 25,069 | 0.9× |
| Rheinland-Pfalz | 24,190 | 0.78× |
| Schleswig-Holstein | 23,678 | 1.06× |
| Brandenburg | 15,623 | 0.81× |
| Thüringen | 14,877 | 0.94× |
| Sachsen-Anhalt | 14,448 | 0.9× |
| Mecklenburg-Vorpommern | 13,237 | 1.12× |
| Hamburg | 11,361 | 0.81× |
| Saarland | 11,053 | 1.45× |
| Bremen | 10,847 | 2.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 3.32× | Travel & Leisure |
| Loincloth | 6.11× | Fashion & Accessoires |
| Gov.uk | 8.84× | Politics & Society |
| KLIX (AM) | 3.46× | Music & Radio |
| Car Seat Headrest | 35.03× | Music & Radio |
| Unique Gifts | 1.67× | Shopping |
| Haberler | 1.58× | News |
| Progressive rock | 1.58× | Music & Radio |
| Pillow | 1.5× | Home & Garden |
| Clogging | 11.56× | Music & Radio |
| Minestrone | 2.32× | Food & Beverages |
| Birthday Gifts | 1.52× | Kids & Family |
| Hauptschule | 6.28× | Kids & Family |
| Natural rubber | 1.86× | Cars & Mobility |
| Preacher (comics) | 5.15× | Literature |
| Eindhoven | 1.53× | Travel & Leisure |
| Queens College, City University of New York | 20× | Business & Career |
| Buying a House | 3.6× | Home & Garden |
| Home Delivery | 1.62× | Food & Beverages |
| Google Photos | 1.64× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.52 |
| Tradition | CONSERVATISM | 1.52 |
| Travelling | THRILL | 1.3 |
| Pet Ownership | JOY | 1.27 |
| Sports Activity | POWER | 1.23 |
| Design Affinity | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.9% |
| France | 7.1% |
| Germany | 6.9% |
See Old Norse audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Old Norse have in Germany?
Old Norse has an estimated audience of 620,522 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Old Norse fans?
40.3% of Old Norse fans are female, 59.7% are male, with an average age of 43.1 years.
Which brands do Old Norse fans like most?
Old Norse fans show strongest brand affinity for Goes (3.32×), Loincloth (6.11×), and Gov.uk (8.84×) over the country average.
Where do Old Norse fans live in Germany?
Old Norse fans in Germany are most concentrated in Nordrhein-Westfalen (reach 118,833), Bayern (reach 78,528), and Baden-Württemberg (reach 63,135). These three regions account for the largest share of the active audience.
What other brands do Old Norse fans also like?
Beyond Old Norse itself, the audience over-indexes on Loincloth (6.11×), Gov.uk (8.84×), KLIX (AM) (3.46×), and Car Seat Headrest (35.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Old Norse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.