Rascasse Audience Intelligence

Old Norse Audience in Germany

Name: Old Norse — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Old Norse in Germany — modelled from more than twelve digital signal sources. Old Norse has an estimated audience of 620,522 people in Germany.

#4146among Topic in Germany #461in Politics & Society

The average Old Norse fan in Germany is 43.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Vikings (TV series), Role-playing, Dan Stevens, with strongest over-indexing on Vikings (TV series) (24.9× the country average).

Demographically, the Old Norse audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Extroversion, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Old Norse fan in Germany is more male, around 43.1 years old, with strong Extroversion tendencies and a notable affinity for Vikings (TV series).

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Old Norse profile in Germany.

Audience size

621K

in Germany

Gender

40.3%♀

59.7% male

Age

43.1

average years

Country rank

#9832

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Old Norse fans

40.3% are female, 59.7% are male, average age 43.1.

Fig. 02

Gender split

40.3%

Female

59.7%

Male

Demographic split for Old Norse audience in Germany
Metric	Value
Female	40.3%
Male	59.7%
Average age	43.1
Estimated audience size	620,522

Fig. 03

Age distribution

Age distribution of the Old Norse audience in Germany
Age bracket	Share	%
16-19		10%
20-29		15%
30-39		23%
40-49		28%
50+		24%

Fig. 04

Worldwide distribution

6.9%

of the worldwide Old Norse audience comes from Germany.

Worldwide audience distribution share by country for Old Norse
Country	Share
United States	40.9%
France	7.1%
Germany	6.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Old Norse audience in Germany is strongest.

Fig. 05

Top regions by affinity

Old Norse fans by region: top regions in Germany
#	Region	Reach	×
01	Bremen	~7K	1.31×
02	Saarland	~9K	1.15×
03	Sachsen-Anhalt	~20K	1.03×
04	Mecklenburg-Vorpommern	~10K	1.03×
05	Sachsen	~30K	1.02×
06	Schleswig-Holstein	~20K	1.02×
07	Thüringen	~20K	1.02×
08	Niedersachsen	~60K	0.97×
09	Berlin	~30K	0.94×
10	Brandenburg	~20K	0.92×
11	Hamburg	~10K	0.92×
12	Rheinland-Pfalz	~30K	0.89×
13	Nordrhein-Westfalen	~100K	0.84×
14	Baden-Württemberg	~70K	0.83×
15	Hessen	~40K	0.83×
16	Bayern	~80K	0.82×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Old Norse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Old Norse audience
#	Interest	Category	×
01	Vikings (TV series)	Movies & TV	24.90×
02	Role-playing	Games	20.68×
03	malwarebytes	Technology & Electronics	20.00×
04	Dan Stevens	Movies & TV	15.37×
05	Richard Madden	Movies & TV	12.06×
06	Brie Larson	Movies & TV	11.30×
07	Google Trends	Internet & Social Media	10.96×
08	Kurt Cobain	Music & Radio	6.57×
09	David Harbour	Movies & TV	6.36×
10	Person of Interest (TV series)	Movies & TV	5.90×
11	Oblivion (2013 film)	Movies & TV	5.79×
12	Jason Momoa	Movies & TV	5.14×
13	Scorpions (band)	Music & Radio	4.25×
14	Thomann	Shopping	3.79×
15	Tour de France	Sports	3.24×
16	Transfermarkt	Sports	2.75×
17	Hugendubel	Shopping	2.35×
18	Tagesschau	Movies & TV	2.14×
19	Ryanair	Travel & Leisure	2.03×
20	Müller (company)	Food & Beverages	1.77×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Old Norse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Old Norse audience · What stands out
Trait	Cluster	Score
Extroversion	THRILL	1.84×
Tradition	CONSERVATISM	1.51×
Risk Appetite	THRILL	1.44×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Old Norse audience · Rather not
Trait	Cluster	Score
Price Sensitivity	PREMIUM	0.60×
Creativity	OPEN	0.67×
DIY Mentality	THRILL	0.69×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Old Norse have in Germany?

Old Norse has an estimated audience of 620,522 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Old Norse fans?

40.3% of Old Norse fans are female, 59.7% are male, with an average age of 43.1 years.

Which brands do Old Norse fans like most?

Old Norse fans show strongest brand affinity for Vikings (TV series) (24.9×), Role-playing (20.68×), and Dan Stevens (15.37×) over the country average.

Where do Old Norse fans live in Germany?

Old Norse fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

What other brands do Old Norse fans also like?

Beyond Old Norse itself, the audience over-indexes on Role-playing (20.68×), Dan Stevens (15.37×), Tagesschau (2.14×), and Transfermarkt (2.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Old Norse audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Old Norse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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