Old Norse Audience in United States

Old Norse logo

Old Norse has an estimated audience of 3,669,080 people in United States. 47.9% are female, 52.1% are male, average age 44.8. Top regions: California, Iowa, Texas. Top brand affinities: Keene, New Hampshire, Vocal harmony, Urban Outfitters, Goop, Cherish (group).

The average Old Norse fan in United States is 44.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Iowa, Texas. Top brand affinities include Keene, New Hampshire, Vocal harmony, Urban Outfitters, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Old Norse audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Old Norse fans

Demographic split for Old Norse audience in United States
MetricValue
Female47.9%
Male52.1%
Average age44.8
Estimated audience size3,669,080

Audience persona

The typical Old Norse fan in United States is balanced, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Old Norse in United States
RegionReachAffinity
California306,3250.76×
Iowa279,9019.26×
Texas249,1590.79×
Florida177,8890.72×
New York150,5420.73×
Pennsylvania94,6110.77×
Illinois92,0710.75×
Georgia89,0870.79×
North Carolina87,7660.79×
Ohio84,6890.75×
Washington80,8191.1×
Virginia79,0680.88×
Michigan74,4880.78×
Tennessee67,2000.91×
New Jersey60,0140.64×
Arizona59,3520.79×
Massachusetts58,6690.81×
Indiana56,1920.84×
Minnesota54,1621.03×
Missouri52,6410.89×
Colorado51,3130.89×
Maryland45,9680.73×
Oregon45,5241.08×
Kentucky42,8180.93×
Wisconsin42,7710.77×
Oklahoma41,8341.03×
South Carolina41,4640.75×
Alabama39,0550.76×
Utah36,2021.1×
Louisiana31,2530.66×
Arkansas29,9440.99×
Nevada27,3500.77×
Connecticut25,6190.7×
Mississippi21,6680.72×
Kansas21,6630.75×
Idaho20,1901.1×
Nebraska17,6400.96×
West Virginia16,2980.95×
New Mexico14,9960.81×
Maine11,3790.87×
New Hampshire11,1360.77×
Hawaii10,1690.64×
Montana10,0280.99×
Rhode Island8,5390.73×
Washington, District of Columbia7,9760.72×
Alaska7,5370.96×
North Dakota6,9790.93×
South Dakota6,1440.72×
Vermont5,9100.92×
Wyoming5,4671.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Old Norse audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Vocal harmony8.93×Music & Radio
Urban Outfitters3.34×Shopping
Goop8.5×Internet & Social Media
Cherish (group)16.2×Music & Radio
Governor of Michigan11×Politics & Society
Hibachi11.42×Food & Beverages
Grinch5.84×Movies & TV
Wok9.44×Food & Beverages
Grace Slick9.85×Music & Radio
Google Home6.74×Technology & Electronics
Gift registry13.49×Kids & Family
La Jolla9.19×Travel & Leisure
headspace8.02×Health
Hipster8.22×Politics & Society
Guitarist (magazine)9.37×Music & Radio
No Escape (1994 film)9.11×Movies & TV
Fairy godmother5.64×Literature
Hang Seng Index9.34×Business & Career
Kikar HaShabbat10.95×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Old Norse audience
TraitClusterScore
PatriotismCONSERVATISM2.95
Quality AwarenessPREMIUM1.62
TravellingTHRILL1.45
SpiritualityBALANCE1.31
TraditionCONSERVATISM1.25
Need for SecurityCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for Old Norse
CountryShare
United States40.9%
France7.1%
Germany6.9%

See Old Norse audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Old Norse have in United States?

Old Norse has an estimated audience of 3,669,080 people in United States, concentrated in California and Iowa.

What is the gender split and age of Old Norse fans?

47.9% of Old Norse fans are female, 52.1% are male, with an average age of 44.8 years.

Which brands do Old Norse fans like most?

Old Norse fans show strongest brand affinity for Keene, New Hampshire (675×), Vocal harmony (8.93×), and Urban Outfitters (3.34×) over the country average.

Where do Old Norse fans live in United States?

Old Norse fans in United States are most concentrated in California (reach 306,325), Iowa (reach 279,901), and Texas (reach 249,159). These three regions account for the largest share of the active audience.

What other brands do Old Norse fans also like?

Beyond Old Norse itself, the audience over-indexes on Vocal harmony (8.93×), Urban Outfitters (3.34×), Goop (8.5×), and Cherish (group) (16.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Old Norse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.