Rascasse Audience Intelligence

Old Norse Audience in United States

A data profile of the people who buy, follow and care about Old Norse in United States — modelled from more than twelve digital signal sources. Old Norse has an estimated audience of 3,669,080 people in United States.

#4533among Topic in United States#563in Politics & Society

The average Old Norse fan in United States is 44.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Iowa.

Top brand affinities include Nonprofit organization, Tradition, Web server, with strongest over-indexing on Nonprofit organization (1.59× the country average).

Demographically, the Old Norse audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Old Norse fan in United States is balanced, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Nonprofit organization.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Old Norse profile in United States.

Audience size
3.7M
in United States
Gender
47.9%♀
52.1% male
Age
44.8
average years
Country rank
#8659
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Old Norse fans

47.9% are female, 52.1% are male, average age 44.8.

Fig. 02

Gender split

47.9%
Female
52.1%
Male
Demographic split for Old Norse audience in United States
MetricValue
Female47.9%
Male52.1%
Average age44.8
Estimated audience size3,669,080
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Old Norse audience in United States
Age bracketShare%
16-1912%
20-2913%
30-3916%
40-4921%
50+37%
Fig. 04

Worldwide distribution

40.9%

of the worldwide Old Norse audience comes from United States.

Worldwide audience distribution share by country for Old Norse
CountryShare
United States40.9%
France7.1%
Germany6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Old Norse audience in United States is strongest.

Fig. 05

Top regions by affinity

Old Norse fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~200K7.84×
02Utah~40K1.18×
03Washington~80K1.13×
04Oregon~50K1.13×
05Idaho~20K1.12×
06North Dakota~8K1.09×
07Oklahoma~40K1.08×
08Arkansas~30K1.06×
09Montana~10K1.06×
10Minnesota~50K1.05×
11Alaska~8K1.05×
12Kentucky~50K1.02×
13West Virginia~20K1.02×
14South Dakota~9K1.02×
15Vermont~7K1.02×
16Tennessee~70K0.99×
17Nebraska~20K0.99×
18Maine~10K0.99×
19Missouri~60K0.97×
20Indiana~60K0.96×
21New Mexico~20K0.96×
22Virginia~80K0.95×
23Colorado~50K0.95×
24New Hampshire~10K0.95×
25Alabama~50K0.93×
26Hawaii~10K0.93×
27Wisconsin~50K0.92×
28Mississippi~30K0.92×
29Kansas~30K0.92×
30Rhode Island~10K0.92×
31Arizona~70K0.90×
32Delaware~9K0.90×
33Texas~300K0.87×
34Georgia~100K0.87×
35North Carolina~100K0.87×
36Washington, District of Columbia~10K0.87×
37Pennsylvania~100K0.86×
38Massachusetts~60K0.86×
39South Carolina~50K0.86×
40Nevada~30K0.86×
41Michigan~80K0.85×
42Maryland~50K0.85×
43Louisiana~40K0.85×
44Connecticut~30K0.85×
45Ohio~100K0.84×
46California~300K0.82×
47Illinois~100K0.81×
48New York~200K0.78×
49Florida~200K0.74×
50New Jersey~70K0.73×
Fig. 06

Affinity by region

Affinity by region — Old Norse, United States
0.73×1.00×7.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Old Norse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Old Norse audience
#·InterestCategoryAffinity×
01Role-playingGames6.16×
02Berlin WallTravel & Leisure4.71×
03Web serverTechnology & Electronics3.06×
04Robert RedfordMovies & TV2.38×
05Home insuranceBusiness & Career2.20×
06Rail transportTravel & Leisure2.16×
07Life insuranceBusiness & Career2.14×
08Health insuranceBusiness & Career1.91×
09Real propertyHome & Garden1.87×
10Game of ThronesMovies & TV1.79×
11Charitable organizationPolitics & Society1.78×
12TraditionPolitics & Society1.74×
13Made in USABusiness & Career1.72×
14PharmacyBusiness & Career1.69×
15Online newspaperNews1.66×
16BeetlejuiceMovies & TV1.65×
17Britney SpearsMusic & Radio1.64×
18Hardware storeHome & Garden1.60×
19Nonprofit organizationPolitics & Society1.59×
20Air travelTravel & Leisure1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Old Norse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Old Norse audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.54×
Community OrientationOPEN1.78×
IndividualismJOY1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Old Norse audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.32×
Social Media UsageJOY0.72×
Sports ActivityPOWER0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Old Norse have in United States?

Old Norse has an estimated audience of 3,669,080 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Old Norse fans?

47.9% of Old Norse fans are female, 52.1% are male, with an average age of 44.8 years.

03

Which brands do Old Norse fans like most?

Old Norse fans show strongest brand affinity for Nonprofit organization (1.59×), Tradition (1.74×), and Web server (3.06×) over the country average.

04

Where do Old Norse fans live in United States?

Old Norse fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Iowa (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Old Norse fans also like?

Beyond Old Norse itself, the audience over-indexes on Tradition (1.74×), Web server (3.06×), Life insurance (2.14×), and Real property (1.87×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Old Norse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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