Richard Madden Audience in Germany
Richard Madden has an estimated audience of 351,221 people in Germany. 44.4% are female, 55.6% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sibel Kekilli, Jack Gleeson, Alfie Allen, Liam Cunningham, Iain Glen.
The average Richard Madden fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sibel Kekilli, Jack Gleeson, Alfie Allen, with strongest over-indexing on Sibel Kekilli (825.85× the country average). Demographically, the Richard Madden audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Tradition, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Richard Madden fans
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 38.6 |
| Estimated audience size | 351,221 |
Audience persona
The typical Richard Madden fan in Germany is more male, around 38.6 years old, with strong Tradition tendencies and a notable affinity for Sibel Kekilli.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 82,910 | 1.08× |
| Bayern | 61,665 | 1.09× |
| Baden-Württemberg | 43,729 | 0.91× |
| Niedersachsen | 34,075 | 1× |
| Hessen | 27,611 | 1.03× |
| Berlin | 17,964 | 1.14× |
| Sachsen | 17,290 | 1× |
| Schleswig-Holstein | 13,237 | 1.05× |
| Brandenburg | 11,902 | 1.09× |
| Rheinland-Pfalz | 11,226 | 0.64× |
| Sachsen-Anhalt | 10,207 | 1.12× |
| Thüringen | 9,095 | 1.02× |
| Hamburg | 7,652 | 0.96× |
| Mecklenburg-Vorpommern | 7,079 | 1.06× |
| Saarland | 3,872 | 0.9× |
| Bremen | 2,711 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sibel Kekilli | 825.85× | Movies & TV |
| Jack Gleeson | 958.69× | Movies & TV |
| Alfie Allen | 1067.43× | Movies & TV |
| Liam Cunningham | 970.15× | Music & Radio |
| Iain Glen | 942.51× | Movies & TV |
| Charles Dance | 943.14× | Movies & TV |
| Iwan Rheon | 1059.28× | Movies & TV |
| Michiel Huisman | 963.42× | Movies & TV |
| Carice van Houten | 1048.09× | Movies & TV |
| Rory McCann | 950.83× | Movies & TV |
| Kristofer Hivju | 946.22× | Movies & TV |
| Michelle Fairley | 1068.83× | Music & Radio |
| Conleth Hill | 969.26× | Music & Radio |
| Aidan Gillen | 557.72× | Movies & TV |
| Stephen Dillane | 972.14× | Movies & TV |
| Jerome Flynn | 473.33× | Movies & TV |
| Olivia Cooke | 155× | Movies & TV |
| Matt Smith (actor) | 141.07× | Movies & TV |
| Kristian Nairn | 744.36× | Movies & TV |
| Jason Momoa | 37.67× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.44 |
| Sustainability | BALANCE | 1.32 |
| Urban Lifestyle | OPEN | 1.31 |
| Individualism | JOY | 1.18 |
| DIY Mentality | THRILL | 1.16 |
| Sports Activity | POWER | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.3% |
| United Kingdom | 11.6% |
| Germany | 5.6% |
See Richard Madden audiences in other countries
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Frequently asked questions
How many fans does Richard Madden have in Germany?
Richard Madden has an estimated audience of 351,221 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Richard Madden fans?
44.4% of Richard Madden fans are female, 55.6% are male, with an average age of 38.6 years.
Which brands do Richard Madden fans like most?
Richard Madden fans show strongest brand affinity for Sibel Kekilli (825.85×), Jack Gleeson (958.69×), and Alfie Allen (1067.43×) over the country average.
Where do Richard Madden fans live in Germany?
Richard Madden fans in Germany are most concentrated in Nordrhein-Westfalen (reach 82,910), Bayern (reach 61,665), and Baden-Württemberg (reach 43,729). These three regions account for the largest share of the active audience.
What other brands do Richard Madden fans also like?
Beyond Richard Madden itself, the audience over-indexes on Jack Gleeson (958.69×), Alfie Allen (1067.43×), Liam Cunningham (970.15×), and Iain Glen (942.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Richard Madden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.