Rascasse Audience Intelligence

Richard Madden Audience in Germany

A data profile of the people who buy, follow and care about Richard Madden in Germany — modelled from more than twelve digital signal sources. Richard Madden has an estimated audience of 368,373 people in Germany.

#1012among Actor Actress or TV Star in Germany#3076among Person in Germany#2454in Movies & TV

The average Richard Madden fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sibel Kekilli, Jack Gleeson, Alfie Allen, with strongest over-indexing on Sibel Kekilli (825.85× the country average).

Demographically, the Richard Madden audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Richard Madden fan in Germany is more male, around 38.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sibel Kekilli.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Richard Madden profile in Germany.

Audience size
368K
in Germany
Gender
44.4%♀
55.6% male
Age
38.6
average years
Country rank
#14969
Person in Germany
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Richard Madden fans

44.4% are female, 55.6% are male, average age 38.6.

Fig. 02

Gender split

44.4%
Female
55.6%
Male
Demographic split for Richard Madden audience in Germany
MetricValue
Female44.4%
Male55.6%
Average age38.6
Estimated audience size368,373
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Richard Madden audience in Germany
Age bracketShare%
16-1926%
20-2914%
30-3917%
40-4923%
50+19%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Richard Madden audience comes from Germany.

Worldwide audience distribution share by country for Richard Madden
CountryShare
United States24.7%
United Kingdom12.1%
Brazil5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Richard Madden audience in Germany is strongest.

Fig. 05

Top regions by affinity

Richard Madden fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~10K1.13×
02Berlin~20K1.09×
03Brandenburg~10K1.08×
04Mecklenburg-Vorpommern~7K1.07×
05Nordrhein-Westfalen~80K1.04×
06Thüringen~9K1.04×
07Bayern~60K1.03×
08Schleswig-Holstein~10K1.02×
09Hessen~30K1.00×
10Sachsen~20K1.00×
11Niedersachsen~30K0.99×
12Hamburg~8K0.96×
13Saarland~4K0.95×
14Bremen~3K0.93×
15Baden-Württemberg~40K0.89×
16Rheinland-Pfalz~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Richard Madden, Germany
0.83×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Richard Madden audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Richard Madden audience
#·InterestCategoryAffinity×
01Michelle FairleyMusic & Radio1068.83×
02Alfie AllenMovies & TV1067.43×
03Iwan RheonMovies & TV1059.28×
04Carice van HoutenMovies & TV1048.09×
05Stephen DillaneMovies & TV972.14×
06Liam CunninghamMusic & Radio970.15×
07Conleth HillMusic & Radio969.26×
08Michiel HuismanMovies & TV963.42×
09Jack GleesonMovies & TV958.69×
10Rory McCannMovies & TV950.83×
11Kristofer HivjuMovies & TV946.22×
12Charles DanceMovies & TV943.14×
13Iain GlenMovies & TV942.51×
14Sibel KekilliMovies & TV825.85×
15Kristian NairnMovies & TV744.36×
16Aidan GillenMovies & TV557.72×
17Jerome FlynnMovies & TV473.33×
18Olivia CookeMovies & TV155.00×
19Matt Smith (actor)Movies & TV141.07×
20Jason MomoaMovies & TV37.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Richard Madden audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Richard Madden audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.40×
SustainabilityBALANCE1.38×
MindfulnessBALANCE1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Richard Madden audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.60×
ExtroversionTHRILL0.71×
Family OrientationCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Richard Madden have in Germany?

Richard Madden has an estimated audience of 368,373 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Richard Madden fans?

44.4% of Richard Madden fans are female, 55.6% are male, with an average age of 38.6 years.

03

Which brands do Richard Madden fans like most?

Richard Madden fans show strongest brand affinity for Sibel Kekilli (825.85×), Jack Gleeson (958.69×), and Alfie Allen (1067.43×) over the country average.

04

Where do Richard Madden fans live in Germany?

Richard Madden fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Richard Madden fans also like?

Beyond Richard Madden itself, the audience over-indexes on Jack Gleeson (958.69×), Alfie Allen (1067.43×), Iain Glen (942.51×), and Charles Dance (943.14×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in Germany

See Richard Madden audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Richard Madden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →