Rascasse Audience Intelligence

Norse religion Audience in United States

A data profile of the people who buy, follow and care about Norse religion in United States — modelled from more than twelve digital signal sources. Norse religion has an estimated audience of 629,733 people in United States.

#10452among Topic in United States#1838in Politics & Society

The average Norse religion fan in United States is 39.9 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Folklore, Vikings (TV series), International education, with strongest over-indexing on Folklore (7.73× the country average).

Demographically, the Norse religion audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Tradition, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Norse religion fan in United States is balanced, around 39.9 years old, with strong Tradition tendencies and a notable affinity for Folklore.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Norse religion profile in United States.

Audience size
630K
in United States
Gender
49.6%♀
50.4% male
Age
39.9
average years
Country rank
#31892
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Norse religion fans

49.6% are female, 50.4% are male, average age 39.9.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Norse religion audience in United States
MetricValue
Female49.6%
Male50.4%
Average age39.9
Estimated audience size629,733
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Norse religion audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3918%
40-4919%
50+25%
Fig. 04

Worldwide distribution

18.8%

of the worldwide Norse religion audience comes from United States.

Worldwide audience distribution share by country for Norse religion
CountryShare
United States18.8%
Italy10.8%
Spain8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Norse religion audience in United States is strongest.

Fig. 05

Top regions by affinity

Norse religion fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~4K1.51×
02Kentucky~10K1.43×
03Oklahoma~10K1.39×
04Alaska~2K1.38×
05Montana~2K1.33×
06Idaho~4K1.32×
07North Dakota~2K1.32×
08Alabama~10K1.31×
09Kansas~6K1.27×
10Wyoming~1K1.24×
11Tennessee~20K1.21×
12Arkansas~6K1.21×
13Utah~7K1.18×
14Missouri~10K1.16×
15Indiana~10K1.13×
16South Dakota~2K1.13×
17Iowa~6K1.11×
18Nebraska~3K1.05×
19Washington~10K1.03×
20Maine~2K1.03×
21Colorado~10K0.99×
22Mississippi~5K0.99×
23Oregon~7K0.98×
24New Mexico~3K0.97×
25Ohio~20K0.96×
26South Carolina~9K0.96×
27North Carolina~20K0.95×
28Louisiana~8K0.95×
29Wisconsin~9K0.94×
30New Hampshire~2K0.94×
31Virginia~10K0.92×
32Minnesota~8K0.91×
33Delaware~2K0.90×
34Arizona~10K0.89×
35Hawaii~2K0.87×
36Michigan~10K0.84×
37Georgia~20K0.83×
38Nevada~5K0.83×
39Rhode Island~2K0.83×
40Texas~40K0.78×
41Pennsylvania~20K0.78×
42Washington, District of Columbia~1K0.78×
43Maryland~8K0.76×
44Connecticut~5K0.72×
45Illinois~10K0.70×
46Florida~30K0.67×
47Massachusetts~7K0.60×
48New York~20K0.56×
49New Jersey~9K0.53×
50California~40K0.52×
Fig. 06

Affinity by region

Affinity by region — Norse religion, United States
0.52×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Norse religion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Norse religion audience
#·InterestCategoryAffinity×
01International educationBusiness & Career18.42×
02Tom HardyMovies & TV13.19×
03The HobbitMovies & TV11.79×
04Cate BlanchettMovies & TV10.89×
05Gothic architectureHome & Garden9.84×
06Vikings (TV series)Movies & TV9.69×
07IcelandTravel & Leisure9.26×
08Berlin WallTravel & Leisure9.26×
09The Lord of the RingsMovies & TV8.39×
10FolklorePolitics & Society7.73×
11Gothic fashionFashion & Accessoires5.86×
12Anne HathawayMovies & TV5.16×
13Britney SpearsMusic & Radio4.93×
14Non-alcoholic beverageFood & Beverages4.56×
15BeetlejuiceMovies & TV3.29×
16RedditInternet & Social Media2.80×
17Horror moviesMovies & TV2.45×
18Planet FitnessSports2.34×
19SupermanMovies & TV1.88×
20Donald TrumpPolitics & Society1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Norse religion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Norse religion audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM3.87×
MindfulnessBALANCE2.73×
PatriotismCONSERVATISM2.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Norse religion audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.61×
Quality AwarenessPREMIUM0.62×
Price SensitivityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Norse religion have in United States?

Norse religion has an estimated audience of 629,733 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Norse religion fans?

49.6% of Norse religion fans are female, 50.4% are male, with an average age of 39.9 years.

03

Which brands do Norse religion fans like most?

Norse religion fans show strongest brand affinity for Folklore (7.73×), Vikings (TV series) (9.69×), and International education (18.42×) over the country average.

04

Where do Norse religion fans live in United States?

Norse religion fans in United States are most concentrated in Texas (reach ~40K), California (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Norse religion fans also like?

Beyond Norse religion itself, the audience over-indexes on Vikings (TV series) (9.69×), International education (18.42×), Tom Hardy (13.19×), and Britney Spears (4.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Norse religion audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Norse religion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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