Rascasse Audience Intelligence

Hitschies Target Market in Germany

A data profile of the people who buy, follow and care about Hitschies in Germany — modelled from more than twelve digital signal sources. Hitschies has an estimated audience of 845,126 people in Germany.

#2among Confectionery in Germany#983among Brand in Germany#363in Food & Beverages

The average Hitschies fan in Germany is 33.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Haribo, Harry Potter, Julia Roberts, with strongest over-indexing on Haribo (11.56× the country average).

Demographically, the Hitschies audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Price Sensitivity, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hitschies fan in Germany is more female, around 33.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Haribo.

Category: Food & Beverages · Type: Brand · Subtype: Confectionery

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hitschies profile in Germany.

Audience size
845K
in Germany
Gender
69.5%♀
30.5% male
Age
33.8
average years
Country rank
#7522
Brand in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hitschies

69.5% are female, 30.5% are male, average age 33.8.

Fig. 02

Gender split

69.5%
Female
30.5%
Male
Demographic split for Hitschies audience in Germany
MetricValue
Female69.5%
Male30.5%
Average age33.8
Estimated audience size845,126
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Hitschies audience in Germany
Age bracketShare%
16-1938%
20-2917%
30-3917%
40-4917%
50+12%
Fig. 04

Worldwide distribution

76.8%

of the worldwide Hitschies audience comes from Germany.

Worldwide audience distribution share by country for Hitschies
CountryShare
Germany76.8%
Austria10.5%
France3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hitschies audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hitschies customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~300K1.39×
02Rheinland-Pfalz~50K1.14×
03Niedersachsen~90K1.10×
04Baden-Württemberg~100K1.05×
05Hessen~60K1.00×
06Hamburg~20K0.99×
07Saarland~10K0.99×
08Schleswig-Holstein~30K0.98×
09Sachsen-Anhalt~20K0.98×
10Thüringen~20K0.97×
11Brandenburg~30K0.96×
12Bayern~100K0.95×
13Bremen~7K0.92×
14Sachsen~40K0.90×
15Mecklenburg-Vorpommern~10K0.87×
16Berlin~30K0.85×
Fig. 06

Affinity by region

Affinity by region — Hitschies, Germany
0.85×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hitschies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hitschies audience
#·InterestCategoryAffinity×
01HariboFood & Beverages11.56×
02Melanie CMusic & Radio6.80×
03Rotten TomatoesMovies & TV5.62×
04Julia RobertsMovies & TV4.39×
05Henry CavillMovies & TV4.16×
06Jennifer LawrenceMovies & TV3.61×
07Scooby-DooMovies & TV3.27×
08TicketmasterTravel & Leisure3.01×
09BeetlejuiceMovies & TV2.87×
10Millie Bobby BrownMovies & TV2.51×
11Taylor SwiftMusic & Radio2.48×
12SteamGames2.25×
13TwitchGames2.17×
14SupermanMovies & TV2.03×
15BatmanMovies & TV1.81×
16Mobile gameGames1.70×
17Burger KingFood & Beverages1.61×
18Harry PotterMovies & TV1.55×
19Müller (company)Food & Beverages1.52×
20DeichmannShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hitschies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hitschies audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.80×
Social Media UsageJOY1.26×
Community OrientationOPEN1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hitschies audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.85×
Design AffinityPREMIUM0.88×
Healthy LifestyleBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hitschies's target market in Germany?

Hitschies's target market in Germany covers an estimated 845,126 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hitschies customers?

69.5% of the Hitschies audience are female, 30.5% are male, with an average age of 33.8 years.

03

Which brands do Hitschies fans like most?

Hitschies fans show strongest brand affinity for Haribo (11.56×), Harry Potter (1.55×), and Julia Roberts (4.39×) over the country average.

04

Where do Hitschies fans live in Germany?

Hitschies fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hitschies fans also like?

Beyond Hitschies itself, the audience over-indexes on Harry Potter (1.55×), Julia Roberts (4.39×), Henry Cavill (4.16×), and Twitch (2.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Confectionery audiences in Germany

See Hitschies audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hitschies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →