Hitschies Audience in Germany
Hitschies has an estimated audience of 901,827 people in Germany. 67.8% are female, 32.2% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Nuts (film), Handmade Gifts, Progressive rock, Home Office, Staycation.
The average Hitschies fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Nuts (film), Handmade Gifts, Progressive rock, with strongest over-indexing on Nuts (film) (21.03× the country average). Demographically, the Hitschies audience skews more female with an average age of 38.8, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Confectionery
Demographics of Hitschies fans
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 38.8 |
| Estimated audience size | 901,827 |
Audience persona
The typical Hitschies fan in Germany is more female, around 38.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Nuts (film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 272,293 | 1.38× |
| Bayern | 138,175 | 0.95× |
| Baden-Württemberg | 125,551 | 1.02× |
| Niedersachsen | 98,370 | 1.12× |
| Hessen | 73,048 | 1.06× |
| Rheinland-Pfalz | 51,486 | 1.14× |
| Sachsen | 39,764 | 0.9× |
| Berlin | 35,845 | 0.89× |
| Schleswig-Holstein | 33,636 | 1.04× |
| Brandenburg | 25,751 | 0.92× |
| Hamburg | 22,808 | 1.12× |
| Sachsen-Anhalt | 21,380 | 0.91× |
| Thüringen | 19,823 | 0.86× |
| Mecklenburg-Vorpommern | 13,814 | 0.8× |
| Saarland | 10,687 | 0.97× |
| Bremen | 7,015 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nuts (film) | 21.03× | Movies & TV |
| Handmade Gifts | 5.49× | Kids & Family |
| Progressive rock | 2.22× | Music & Radio |
| Home Office | 1.59× | Business & Career |
| Staycation | 4.48× | Home & Garden |
| TVP1 | 9.39× | Movies & TV |
| 3D printing | 1.9× | Technology & Electronics |
| Lindy Hop | 7.05× | Music & Radio |
| Time (magazine) | 1.55× | News |
| Figure painting (hobby) | 2.11× | Arts & Culture |
| Keeper (password manager) | 1.98× | Technology & Electronics |
| Kozy | 8.68× | Travel & Leisure |
| Jason Clarke (actor) | 1.88× | Movies & TV |
| Joko Winterscheidt | 1.68× | Movies & TV |
| Goon | 2.33× | Movies & TV |
| Edvard Grieg | 3.1× | Literature |
| Assetto Corsa | 2.21× | Games |
| Information sensitivity | 1.92× | Technology & Electronics |
| Gaelic football | 1.62× | Sports |
| N'Golo Kanté | 1.91× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.64 |
| Social Media Usage | JOY | 1.37 |
| Price Sensitivity | PREMIUM | 1.35 |
| Indulgence | JOY | 1.14 |
| Sports Activity | POWER | 1.14 |
| Pet Ownership | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 79.6% |
| Austria | 8.9% |
| France | 3.7% |
See Hitschies audiences in other countries
More Confectionery audiences in Germany
- Haribo (1,296,844)
- Fisherman's Friend (600,405)
- Katjes (461,532)
- Tic Tac (172,303)
- Chupa Chups (70,673)
Frequently asked questions
How many fans does Hitschies have in Germany?
Hitschies has an estimated audience of 901,827 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hitschies fans?
67.8% of Hitschies fans are female, 32.2% are male, with an average age of 38.8 years.
Which brands do Hitschies fans like most?
Hitschies fans show strongest brand affinity for Nuts (film) (21.03×), Handmade Gifts (5.49×), and Progressive rock (2.22×) over the country average.
Where do Hitschies fans live in Germany?
Hitschies fans in Germany are most concentrated in Nordrhein-Westfalen (reach 272,293), Bayern (reach 138,175), and Baden-Württemberg (reach 125,551). These three regions account for the largest share of the active audience.
What other brands do Hitschies fans also like?
Beyond Hitschies itself, the audience over-indexes on Handmade Gifts (5.49×), Progressive rock (2.22×), Home Office (1.59×), and Staycation (4.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hitschies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.