Colorist Audience in United States

Colorist logo

Colorist has an estimated audience of 1,406,050 people in United States. 81.1% are female, 18.9% are male, average age 35.5. Top regions: California, Texas, New York. Top brand affinities: schwarzkopf, Wella, Hair Cuttery, Semi-detached, Redken.

The average Colorist fan in United States is 35.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include schwarzkopf, Wella, Hair Cuttery, with strongest over-indexing on schwarzkopf (124.2× the country average). Demographically, the Colorist audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic

Demographics of Colorist fans

Demographic split for Colorist audience in United States
MetricValue
Female81.1%
Male18.9%
Average age35.5
Estimated audience size1,406,050

Audience persona

The typical Colorist fan in United States is more female, around 35.5 years old, with strong Luxury Orientation tendencies and a notable affinity for schwarzkopf.

Top regions in United States

Top regions ranked by reach for Colorist in United States
RegionReachAffinity
California205,1591.33×
Texas144,5961.2×
New York128,3001.63×
Florida122,0091.28×
Georgia81,1271.87×
Illinois57,9201.24×
North Carolina56,2441.33×
Pennsylvania52,2071.1×
Ohio44,7301.03×
Maryland43,3661.79×
Virginia42,6491.25×
New Jersey41,9611.17×
Michigan35,7450.97×
Tennessee29,3171.04×
Louisiana28,4111.57×
South Carolina28,1981.33×
Massachusetts27,4890.99×
Arizona25,6310.89×
Indiana23,4860.91×
Alabama22,5991.15×
Washington22,2740.79×
Missouri19,7410.87×
Mississippi18,5911.6×
Minnesota18,3340.91×
Colorado16,0900.73×
Connecticut16,0351.14×
Wisconsin15,6440.74×
Nevada14,0051.03×
Kentucky13,1640.75×
Oklahoma13,1240.84×
Oregon11,1750.69×
Arkansas11,0970.96×
Kansas8,6390.78×
Utah6,5900.52×
Iowa6,5190.56×
Hawaii5,7120.95×
Washington, District of Columbia5,6751.34×
Rhode Island4,9611.11×
Nebraska4,6440.66×
Delaware4,2721.1×
New Mexico4,0420.57×
West Virginia3,3570.51×
Idaho3,3220.47×
Maine3,0510.61×
Alaska2,8720.95×
New Hampshire2,5690.46×
Montana2,5030.64×
South Dakota2,4710.76×
North Dakota2,4060.83×
Wyoming2,3281.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Colorist audience
BrandAffinityCategory
schwarzkopf124.2×Beauty & Wellness
Wella27.59×Beauty & Wellness
Hair Cuttery18.23×Beauty & Wellness
Semi-detached38.72×Home & Garden
Redken16.25×Beauty & Wellness
Google Maps3.63×Internet & Social Media
Indeed.com3.41×Business & Career
Autism Awareness7.66×Health
essie28.97×Beauty & Wellness
Diabetes mellitus awareness5.08×Health
Capital One2.79×Business & Career
CosmoProf9.74×Beauty & Wellness
Singer-songwriter2.5×Music & Radio
Google News3.45×News
Superman1.58×Movies & TV
Microblogging5.18×Technology & Electronics
Sarah Jessica Parker7.83×Movies & TV
Hair Extensions3.37×Beauty & Wellness
Orsay20.63×Shopping
Artificial nails4.21×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Colorist audience
TraitClusterScore
Luxury OrientationPREMIUM1.48
Price SensitivityPREMIUM1.33
Pet OwnershipJOY1.24
CreativityOPEN1.18
Early Adopter MentalityPOWER1.16
DIY MentalityTHRILL1.1

Worldwide distribution

Worldwide audience distribution share by country for Colorist
CountryShare
United States31.0%
Japan7.2%
Italy6.4%

See Colorist audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does Colorist have in United States?

Colorist has an estimated audience of 1,406,050 people in United States, concentrated in California and Texas.

What is the gender split and age of Colorist fans?

81.1% of Colorist fans are female, 18.9% are male, with an average age of 35.5 years.

Which brands do Colorist fans like most?

Colorist fans show strongest brand affinity for schwarzkopf (124.2×), Wella (27.59×), and Hair Cuttery (18.23×) over the country average.

Where do Colorist fans live in United States?

Colorist fans in United States are most concentrated in California (reach 205,159), Texas (reach 144,596), and New York (reach 128,300). These three regions account for the largest share of the active audience.

What other brands do Colorist fans also like?

Beyond Colorist itself, the audience over-indexes on Wella (27.59×), Hair Cuttery (18.23×), Semi-detached (38.72×), and Redken (16.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Colorist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.