Rascasse Audience Intelligence

Perm (hairstyle) Audience in United States

A data profile of the people who buy, follow and care about Perm (hairstyle) in United States — modelled from more than twelve digital signal sources. Perm (hairstyle) has an estimated audience of 1,763,617 people in United States.

#6among Hairstyle in United States#6747among Topic in United States#238in Beauty & Wellness

The average Perm (hairstyle) fan in United States is 36.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hair iron, Eyelash extensions, Hair coloring, with strongest over-indexing on Hair iron (6.18× the country average).

Demographically, the Perm (hairstyle) audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Perm (hairstyle) fan in United States is more female, around 36.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Hair iron.

Category: Beauty & Wellness · Type: Topic · Subtype: Hairstyle

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Perm (hairstyle) profile in United States.

Audience size
1.8M
in United States
Gender
80.7%♀
19.3% male
Age
36.5
average years
Country rank
#15706
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Perm (hairstyle) fans

80.7% are female, 19.3% are male, average age 36.5.

Fig. 02

Gender split

80.7%
Female
19.3%
Male
Demographic split for Perm (hairstyle) audience in United States
MetricValue
Female80.7%
Male19.3%
Average age36.5
Estimated audience size1,763,617
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Perm (hairstyle) audience in United States
Age bracketShare%
16-1930%
20-2918%
30-3916%
40-4920%
50+17%
Fig. 04

Worldwide distribution

13.1%

of the worldwide Perm (hairstyle) audience comes from United States.

Worldwide audience distribution share by country for Perm (hairstyle)
CountryShare
Japan21.0%
Taiwan15.2%
United States13.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Perm (hairstyle) audience in United States is strongest.

Fig. 05

Top regions by affinity

Perm (hairstyle) fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~70K1.22×
02Kentucky~30K1.21×
03West Virginia~10K1.20×
04Arizona~40K1.19×
05Alabama~30K1.19×
06Texas~200K1.18×
07Washington~40K1.15×
08Indiana~40K1.14×
09Alaska~4K1.14×
10California~200K1.12×
11Arkansas~20K1.12×
12Nebraska~10K1.11×
13Oklahoma~20K1.10×
14Tennessee~40K1.08×
15New Mexico~10K1.08×
16Mississippi~20K1.07×
17Louisiana~20K1.04×
18Ohio~60K1.03×
19Virginia~40K1.03×
20Missouri~30K1.03×
21Iowa~10K1.03×
22Idaho~9K1.03×
23North Dakota~4K1.03×
24North Carolina~50K1.02×
25Kansas~10K1.02×
26Nevada~20K1.01×
27Utah~20K1.01×
28Illinois~60K1.00×
29Georgia~50K1.00×
30Michigan~50K0.98×
31Minnesota~20K0.98×
32New Jersey~40K0.96×
33Hawaii~7K0.95×
34South Dakota~4K0.95×
35Wisconsin~20K0.94×
36Oregon~20K0.94×
37Colorado~30K0.93×
38New York~90K0.92×
39Florida~100K0.90×
40Massachusetts~30K0.90×
41Montana~4K0.90×
42South Carolina~20K0.89×
43Wyoming~2K0.89×
44Maryland~30K0.87×
45Connecticut~20K0.85×
46Rhode Island~5K0.84×
47Delaware~4K0.84×
48New Hampshire~6K0.83×
49Maine~5K0.83×
50Washington, District of Columbia~4K0.76×
Fig. 06

Affinity by region

Affinity by region — Perm (hairstyle), United States
0.76×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Perm (hairstyle) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Perm (hairstyle) audience
#·InterestCategoryAffinity×
01Natasha BedingfieldMusic & Radio20.00×
02Hair serumBeauty & Wellness15.73×
03Anjelica HustonMovies & TV13.16×
04KérastaseBeauty & Wellness10.75×
05RedkenBeauty & Wellness10.28×
06Jared LetoMovies & TV8.17×
07Dakota JohnsonMovies & TV8.12×
08Boscov'sFashion & Accessoires8.11×
09Hair ironBeauty & Wellness6.18×
10BB creamBeauty & Wellness6.15×
11Eyelash extensionsBeauty & Wellness6.05×
12Hair coloringBeauty & Wellness5.29×
13Hair dryerBeauty & Wellness5.19×
14Hair straighteningBeauty & Wellness4.98×
15WaxingBeauty & Wellness4.20×
16Discount storesShopping3.15×
17Hair careBeauty & Wellness2.71×
18Shopping mallsShopping2.44×
19TikTokInternet & Social Media1.97×
20CosmeticsBeauty & Wellness1.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Perm (hairstyle) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Perm (hairstyle) audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.16×
IndulgenceJOY1.62×
Family OrientationCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Perm (hairstyle) audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.68×
PatriotismCONSERVATISM0.68×
Risk AppetiteTHRILL0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Perm (hairstyle) have in United States?

Perm (hairstyle) has an estimated audience of 1,763,617 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Perm (hairstyle) fans?

80.7% of Perm (hairstyle) fans are female, 19.3% are male, with an average age of 36.5 years.

03

Which brands do Perm (hairstyle) fans like most?

Perm (hairstyle) fans show strongest brand affinity for Hair iron (6.18×), Eyelash extensions (6.05×), and Hair coloring (5.29×) over the country average.

04

Where do Perm (hairstyle) fans live in United States?

Perm (hairstyle) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Perm (hairstyle) fans also like?

Beyond Perm (hairstyle) itself, the audience over-indexes on Eyelash extensions (6.05×), Hair coloring (5.29×), Hair straightening (4.98×), and Dakota Johnson (8.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hairstyle audiences in United States

See Perm (hairstyle) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Perm (hairstyle). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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