Perm (hairstyle) Audience in United States

Perm (hairstyle) has an estimated audience of 1,763,617 people in United States. 80.7% are female, 19.3% are male, average age 36.5. Top regions: California, Texas, Florida. Top brand affinities: Dakota Johnson, Hair Cuttery, Hair iron, Google Maps, Eyelash extensions.

The average Perm (hairstyle) fan in United States is 36.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dakota Johnson, Hair Cuttery, Hair iron, with strongest over-indexing on Dakota Johnson (14.27× the country average). Demographically, the Perm (hairstyle) audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Hairstyle

Demographics of Perm (hairstyle) fans

Demographic split for Perm (hairstyle) audience in United States
MetricValue
Female80.7%
Male19.3%
Average age36.5
Estimated audience size1,763,617

Audience persona

The typical Perm (hairstyle) fan in United States is more female, around 36.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Dakota Johnson.

Top regions in United States

Top regions ranked by reach for Perm (hairstyle) in United States
RegionReachAffinity
California230,3431.19×
Texas189,1091.25×
Florida110,7280.93×
New York93,5890.95×
Pennsylvania68,0061.15×
Illinois62,8751.07×
Ohio57,6291.06×
Georgia55,6111.02×
North Carolina55,4651.05×
Michigan46,8601.02×
Virginia45,3671.06×
New Jersey44,9501×
Arizona42,7661.19×
Washington41,7301.18×
Tennessee38,6601.09×
Indiana37,4831.16×
Massachusetts31,7520.91×
Missouri29,9441.05×
Alabama28,3411.15×
Colorado27,3940.99×
Kentucky26,7071.21×
Maryland26,6270.88×
Minnesota25,4911.01×
Wisconsin25,3090.95×
South Carolina23,8490.9×
Louisiana23,2081.02×
Oklahoma22,4121.14×
Oregon19,3910.96×
Nevada17,7491.04×
Utah16,2211.03×
Connecticut15,6260.88×
Arkansas15,4961.07×
Iowa14,8941.03×
Mississippi14,5361×
Kansas14,0741.01×
Nebraska9,7121.1×
West Virginia9,6001.17×
New Mexico9,3191.05×
Idaho8,9511.01×
Hawaii7,3170.97×
New Hampshire5,6850.82×
Maine5,0090.79×
Rhode Island4,4510.79×
Montana4,0300.82×
Alaska3,9261.04×
Washington, District of Columbia3,8510.73×
Delaware3,8080.78×
South Dakota3,6790.9×
North Dakota3,5330.98×
Wyoming2,1980.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Perm (hairstyle) audience
BrandAffinityCategory
Dakota Johnson14.27×Movies & TV
Hair Cuttery19.14×Beauty & Wellness
Hair iron6.02×Beauty & Wellness
Google Maps2.97×Internet & Social Media
Eyelash extensions5.23×Beauty & Wellness
Indeed.com3.03×Business & Career
Hair conditioner3.93×Beauty & Wellness
Wella13.84×Beauty & Wellness
Redken9.79×Beauty & Wellness
Sarah Jessica Parker7.72×Movies & TV
Boscov's7.74×Fashion & Accessoires
Capital One2.21×Business & Career
Natasha Bedingfield20×Music & Radio
SalonCentric11.68×Shopping
schwarzkopf19.33×Beauty & Wellness
Scooby-Doo2.73×Movies & TV
Dollar General1.94×Shopping
Google News2.87×News
Brazilian Waxing10.77×Beauty & Wellness
Jared Leto6.01×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Perm (hairstyle) audience
TraitClusterScore
Luxury OrientationPREMIUM1.42
Price SensitivityPREMIUM1.33
CreativityOPEN1.12
Family OrientationCONSERVATISM1.11
Pet OwnershipJOY1.05
ExtroversionTHRILL1.04

Worldwide distribution

Worldwide audience distribution share by country for Perm (hairstyle)
CountryShare
Japan21.0%
Taiwan15.2%
United States13.1%

See Perm (hairstyle) audiences in other countries

More Hairstyle audiences in United States

Frequently asked questions

How many fans does Perm (hairstyle) have in United States?

Perm (hairstyle) has an estimated audience of 1,763,617 people in United States, concentrated in California and Texas.

What is the gender split and age of Perm (hairstyle) fans?

80.7% of Perm (hairstyle) fans are female, 19.3% are male, with an average age of 36.5 years.

Which brands do Perm (hairstyle) fans like most?

Perm (hairstyle) fans show strongest brand affinity for Dakota Johnson (14.27×), Hair Cuttery (19.14×), and Hair iron (6.02×) over the country average.

Where do Perm (hairstyle) fans live in United States?

Perm (hairstyle) fans in United States are most concentrated in California (reach 230,343), Texas (reach 189,109), and Florida (reach 110,728). These three regions account for the largest share of the active audience.

What other brands do Perm (hairstyle) fans also like?

Beyond Perm (hairstyle) itself, the audience over-indexes on Hair Cuttery (19.14×), Hair iron (6.02×), Google Maps (2.97×), and Eyelash extensions (5.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Perm (hairstyle). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.