Rascasse Audience Intelligence

Guitarist Audience in United States

A data profile of the people who buy, follow and care about Guitarist in United States — modelled from more than twelve digital signal sources. Guitarist has an estimated audience of 8,553,542 people in United States.

#2600among Topic in United States#303in Music & Radio

The average Guitarist fan in United States is 35.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Do it yourself (DIY), Superman, Ozzy Osbourne, with strongest over-indexing on Do it yourself (DIY) (2.36× the country average).

Demographically, the Guitarist audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Design Affinity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Guitarist fan in United States is more male, around 35.0 years old, with strong Design Affinity tendencies and a notable affinity for Do it yourself (DIY).

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Guitarist profile in United States.

Audience size
8.6M
in United States
Gender
41.9%♀
58.1% male
Age
35.0
average years
Country rank
#4156
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Guitarist fans

41.9% are female, 58.1% are male, average age 35.0.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for Guitarist audience in United States
MetricValue
Female41.9%
Male58.1%
Average age35.0
Estimated audience size8,553,542
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Guitarist audience in United States
Age bracketShare%
16-1934%
20-2920%
30-3915%
40-4916%
50+16%
Fig. 04

Worldwide distribution

28.6%

of the worldwide Guitarist audience comes from United States.

Worldwide audience distribution share by country for Guitarist
CountryShare
United States28.6%
Japan8.0%
China7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Guitarist audience in United States is strongest.

Fig. 05

Top regions by affinity

Guitarist fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K1.33×
02West Virginia~50K1.25×
03Kentucky~100K1.23×
04Oklahoma~100K1.23×
05New Mexico~50K1.22×
06Arkansas~90K1.21×
07Texas~900K1.18×
08Indiana~200K1.17×
09Tennessee~200K1.15×
10California~1M1.13×
11Missouri~200K1.12×
12Kansas~70K1.11×
13Oregon~100K1.10×
14Mississippi~80K1.10×
15North Carolina~300K1.08×
16Washington~200K1.07×
17Idaho~50K1.07×
18Pennsylvania~300K1.06×
19Georgia~300K1.06×
20South Carolina~100K1.04×
21Alabama~100K1.04×
22Illinois~300K1.03×
23Louisiana~100K1.03×
24North Dakota~20K1.03×
25Ohio~300K1.02×
26Nebraska~40K1.02×
27Nevada~80K1.01×
28Arizona~200K1.00×
29Michigan~200K0.99×
30Colorado~100K0.99×
31Hawaii~40K0.99×
32Minnesota~100K0.98×
33Iowa~70K0.98×
34Virginia~200K0.97×
35Connecticut~80K0.97×
36New York~500K0.95×
37New Jersey~200K0.94×
38South Dakota~20K0.94×
39Wisconsin~100K0.93×
40Montana~20K0.93×
41Massachusetts~200K0.92×
42New Hampshire~30K0.92×
43Florida~500K0.91×
44Maryland~100K0.91×
45Maine~30K0.91×
46Alaska~20K0.91×
47Vermont~10K0.91×
48Rhode Island~20K0.85×
49Delaware~20K0.81×
50Washington, District of Columbia~20K0.60×
Fig. 06

Affinity by region

Affinity by region — Guitarist, United States
0.60×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Guitarist audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Guitarist audience
#·InterestCategoryAffinity×
01Ozzy OsbourneMusic & Radio5.89×
02Brittany SnowMovies & TV5.89×
03Death metalMusic & Radio5.82×
04Millie Bobby BrownMovies & TV3.59×
05Natural skin careBeauty & Wellness2.52×
06Do it yourself (DIY)Home & Garden2.36×
07TicketmasterTravel & Leisure2.14×
08Mobile gameGames2.13×
09BeetlejuiceMovies & TV2.12×
10LivemusicMusic & Radio2.06×
11Pet foodPets & Animals2.00×
12Harry PotterMovies & TV1.99×
13BatmanMovies & TV1.95×
14SupermanMovies & TV1.91×
15Fine artBusiness & Career1.89×
16SpotifyInternet & Social Media1.76×
17Classical musicMusic & Radio1.63×
18AutoZoneCars & Mobility1.58×
19ConcertsMusic & Radio1.53×
20FIFA World CupSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Guitarist audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Guitarist audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.48×
DIY MentalityTHRILL1.39×
TraditionCONSERVATISM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Guitarist audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.74×
Quality AwarenessPREMIUM0.75×
Price SensitivityPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Guitarist have in United States?

Guitarist has an estimated audience of 8,553,542 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Guitarist fans?

41.9% of Guitarist fans are female, 58.1% are male, with an average age of 35.0 years.

03

Which brands do Guitarist fans like most?

Guitarist fans show strongest brand affinity for Do it yourself (DIY) (2.36×), Superman (1.91×), and Ozzy Osbourne (5.89×) over the country average.

04

Where do Guitarist fans live in United States?

Guitarist fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Guitarist fans also like?

Beyond Guitarist itself, the audience over-indexes on Superman (1.91×), Ozzy Osbourne (5.89×), Brittany Snow (5.89×), and Spotify (1.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Guitarist audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Guitarist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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